Marwa Tourky

University of Exeter, Business School, Department of Economics, Students

Streatham Court

Exeter

United Kingdom

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Scholarly Papers (1)

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Lens or Prism? How Organisations Sustain Multiple and Competing Reputations

European Journal of Marketing, Forthcoming
Posted: 11 Nov 2016 Last Revised: 22 Nov 2016
University of Exeter Business School, University of Exeter, Business School, Department of Economics, Students, University of Sydney Business School and Hull University Business School (HUBS)

Abstract:

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Corporate reputations, Case study, Stakeholders, Geographies, Professional service firms, Prism