Hans Baumgartner

Pennsylvania State University

Professor

University Park

State College, PA 16802

United States

SCHOLARLY PAPERS

2

DOWNLOADS

51

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

Identifying the Picky Shopper

Number of pages: 46 Posted: 30 Mar 2018
Andong Cheng, Hans Baumgartner and Meg Meloy
University of Delaware, Pennsylvania State University and Pennsylvania State University - Smeal College of Business
Downloads 46 (437,291)

Abstract:

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picky, choice, preferences, horizontal attributes

2.

The Asymmetric Effects of Positive or Negative Experiences with an Extension on Low- vs. High-Equity Parent Brands: A Microtheoretical Notion

Number of pages: 45 Posted: 16 Nov 2016
Kunter Gunasti and Hans Baumgartner
Washington State University and Pennsylvania State University
Downloads 5 (670,499)

Abstract:

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