Dean Wilkie

University of Adelaide

No 233 North Terrace, School of Commerce

Adelaide, South Australia 5005

Australia

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Scholarly Papers (1)

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Does the Type of Attribute Matter? Examining Whether Underlying Factors Explain Product Attribute Preference

Journal of Brand Management, Vol. 25, Issue 4, 2017
Number of pages: 17 Posted: 27 Jul 2018
Dean Wilkie, Lester W. Johnson and Wynne Chin
University of Adelaide, University of Melbourne - Melbourne Business School and University of Houston - C.T. Bauer College of Business
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Abstract:

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Product attributes, Partial least squares, Unique attribute, Enhanced attribute