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Barbara Theiner
Management Center Innsbruck (MCI)
Universitaetsstr. 15
Innsbruck, 6020
Austria
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Tourismusmarketing im Wandel – Herausforderungen für Familienunternehmen (Tourism Marketing in Transition – Challenges for Family Businesses)
in H. Siller & A. Zehrer (Eds.), Entrepreneurship und Tourismus: Unternehmerisches Denken und Erfolgskonze aus der Praxis (2nd ed.) (pp. 129-138). Vienna, Austria: Linde (2016)
Number of pages: 15
Posted: 21 Nov 2016
Last Revised: 06 Dec 2020
Barbara Theiner and
Matthias Muskat
Management Center Innsbruck (MCI) and University of Canberra
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