Tracey A. Swartz

Georgia Institute of Technology, Scheller College of Business, Marketing

Atlanta, GA 30332

United States

University of South Carolina - Department of Marketing

United States

  • Georgia Institute of Technology, Scheller College of Business, Marketing

  • University of South Carolina - Department of Marketing

SCHOLARLY PAPERS

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Scholarly Papers (2)

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1.

Does it Pay to Recall Your Product Early? An Empirical Investigation in the Automobile Industry

Journal of Marketing, Forthcoming
Number of pages: 52 Posted: 23 Nov 2016 Last Revised: 28 Dec 2016
Anne Eilert, Satish Jayachandran, Kartik Kalaignanam and Tracey A. Swartz
University of South Carolina - Department of Marketing, University of South Carolina - Darla Moore School of Business, Moore School of Business (University of South Carolina) and Georgia Institute of Technology, Scheller College of Business, Marketing
Downloads 119 (357,623)
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Product recalls, time to recall, brand reliability, brand diversification, stock market performance

2.

The Differential Impact of NPD Make/Buy Choices on Immediate and Future Product Quality: Insights from the Automobile Industry

Journal of Marketing, Forthcoming
Posted: 24 Apr 2017
Kartik Kalaignanam, Tarun Kushwaha and Tracey A. Swartz
Moore School of Business (University of South Carolina), University of North Carolina Kenan-Flagler Business School and Georgia Institute of Technology, Scheller College of Business, Marketing

Abstract:

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New Product Development, Make/Buy, Immediate Product Quality, Future Product Quality