Ida Wiendijarti

Universitas Pembangunan Nasional “Veteran” Yogyakarta -, Communication Science Department

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From Political Marketing to Political Literacy: Beginner Voter's Brand New Meaning for Developing Political Party's Advertising as Socialization Media in the Election

OIDA International Journal of Sustainable Development, Vol. 09, No. 07, pp. 33-40, 2016
Number of pages: 8 Posted: 30 Nov 2016
Reny Triwardani and Ida Wiendijarti
Universitas Pembangunan Nasional “Veteran” Yogyakarta - Communication Science Department and Universitas Pembangunan Nasional “Veteran” Yogyakarta -, Communication Science Department
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Abstract:

Beginner Voters, Party's Advertising, Participatory Action Research, Political Literacy, Socialization Media