Mark Anthony Camilleri

University of Malta

Senior Lecturer

Department of Corporate Communication,

Faculty of Media and Knowledge Sciences

Msida, MSD2080

Malta

http://https://www.um.edu.mt/profile/markacamilleri

University of Edinburgh

Research Fellow

27 Buccheluech Place,

The Business School

Edinburgh, Scotland EH8 9JS

United Kingdom

SCHOLARLY PAPERS

47

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Scholarly Papers (47)

1.

Closing the Loop for Resource Efficiency, Sustainable Consumption and Production: A Critical Review of the Circular Economy

(2018) International Journal of Sustainable Development
Number of pages: 22 Posted: 20 Feb 2018
Mark Anthony Camilleri
University of Malta
Downloads 218 (135,131)

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Circular Economy, Resource Efficiency, Corporate Sustainability, Creating Shared Value, Corporate Social Responsibility, Strategic CSR, Stakeholder Engagement, Social Responsibility, Recycling Resources, Reusing Resources, Restoring Resources, Reducing Resources

2.

Corporate Citizenship and Social Responsibility Policies in the United States of America

Camilleri, M.A. (2017). Corporate Citizenship and Social Responsibility Policies in the United States of America. Sustainability Accounting, Management and Policy Journal. 8 (1), 77-93.
Number of pages: 34 Posted: 09 Feb 2017 Last Revised: 25 Feb 2017
Mark Anthony Camilleri
University of Malta
Downloads 189 (154,506)

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Corporate Social Responsibility; Corporate Citizenship; United States of America; Policy; Business; Environmental Policy; Social Policy.

3.

The Integrated Reporting of Financial, Social and Sustainability Capitals: A Critical Review and Appraisal

(2018). The International Journal of Sustainable Society. DOI 10.1504/IJSSOC.2017.10011100
Number of pages: 24 Posted: 26 Feb 2018
Mark Anthony Camilleri
University of Malta
Downloads 144 (195,346)

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Corporate Social Responsibility, Corporate Social Responsibility Reporting, CSR, CSR Reporting, Integrated Reporting, Sustainability Reporting, Corporate Governance, IIRC, ESG, ESG Reporting

4.

Environmental, Social and Governance Disclosures in Europe

Sustainability Accounting, Management and Policy Journal, Vol. 6(2), p. 224 – 242, Emerald, 2015
Number of pages: 33 Posted: 03 Feb 2017 Last Revised: 06 Dec 2017
Mark Anthony Camilleri
University of Malta
Downloads 101 (254,782)

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Business, Social Policy, Corporate Governance, Corporate Social Responsibility, European Policy, ESG Reporting, CSR Reporting, Sustainability Reporting, EU Directives

5.

Valuing Stakeholder Engagement and Sustainability Reporting

Camilleri, M.A. (2015). Valuing Stakeholder Engagement and Sustainability Reporting. Corporate Reputation Review, 18 (3), 210-222. Palgrave Macmillan DOI:10.1057/crr.2015.9
Number of pages: 22 Posted: 02 Feb 2017
Mark Anthony Camilleri
University of Malta
Downloads 80 (295,136)

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Business, Social Policy, Business Ethics, Corporate Social Responsibility, Corporate Citizenship, ESG Reporting, Corporate Governance, Sustainability, Stakeholder Management

6.

Responsible Tourism that Creates Shared Value Among Stakeholders

Tourism Planning and Development, Vol. 13(2), p. 219-235, DOI:10.1080/21568316.2015.1074100, 2015
Number of pages: 24 Posted: 03 Dec 2016
Mark Anthony Camilleri
University of Malta
Downloads 76 (304,190)

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Business, Tourism, Management, Responsible Management, Responsible Tourism, Sustainable Tourism, Environmental Sustainability, Corporate Social Responsibility, Human Resources Management

7.

The Rationale for Responsible Supply Chain Management and Stakeholder Engagement

Journal of Global Responsibility, (Forthcoming)
Number of pages: 25 Posted: 28 Feb 2017
Mark Anthony Camilleri
University of Malta
Downloads 73 (311,184)

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Supply Chain Management, Responsible Supply Chain Management, Responsible Procurement, Corporate Reputation, Stakeholder Management

8.

The Students' Perceptions of Digital Game-Based Learning

Proceedings of the 11th European Conference on Games Based Learning, FH Joanneum University of Applied Science, Graz, Austria, October 2017
Number of pages: 14 Posted: 03 Oct 2017
Mark Anthony Camilleri and Adriana Camilleri
University of Malta and University of Bath - Department of Psychology
Downloads 66 (328,764)

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Education, Blended Learning, Education Technologies, Game Based Learning, Digital Games, Serious Games, Digital Stories

9.

Corporate Sustainability and Responsibility: Creating Value for Business, Society and the Environment

Camilleri, M.A. (2017). Corporate Sustainability and Responsibility: Creating Value for Business, Society and the Environment. Asian Journal of Sustainability and Social Responsibility
Number of pages: 25 Posted: 15 Sep 2017 Last Revised: 15 Nov 2017
Mark Anthony Camilleri
University of Malta
Downloads 66 (328,764)

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business, strategy, corporate social responsibility, strategic CSR, corporate sustainability, creating shared value

10.

The Technology Acceptance of Mobile Applications in Education

Camilleri, M.A. (2017). The Technology Acceptance of Mobile Applications in Education. In Sánchez, I.A. & Isaias, P. (Eds) 13th International Conference on Mobile Learning (Budapest, April 10th). Proceedings, pp., International Association for Development of the Information Society.
Number of pages: 9 Posted: 22 Mar 2017
Mark Anthony Camilleri and Adriana Camilleri
University of Malta and University of Bath - Department of Psychology
Downloads 63 (336,813)

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Mobile, Mobile Learning, Technology Acceptance Model, Technology Innovation Principal Component Analysis, Stepwise Regression Analysis

11.

Theoretical Insights on Integrated Reporting: The Inclusion of Non-Financial Capitals in Corporate Disclosures

Camilleri, M.A. (2018). Theoretical Insights on Integrated Reporting: The Inclusion of Non-Financial Capitals in Corporate Disclosures. Corporate Communications: An International Journal. DOI 10.1108/CCIJ-01-2018-0016
Number of pages: 21 Posted: 07 Aug 2018 Last Revised: 06 Oct 2018
Mark Anthony Camilleri
University of Malta
Downloads 57 (353,769)

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Integrated Reporting, Non-Financial Reporting, Corporate Reporting, Legitimacy Theory, Institutional Theory, Stewardship Theory

12.

Advancing the Sustainable Tourism Agenda Through Strategic CSR Perspectives

Camilleri M.A. (2013) Advancing the Sustainable Tourism Agenda through Strategic CSR perspectives. Tourism Planning and Development. 11 (1), 42-56. Taylor and Francis
Number of pages: 29 Posted: 02 Feb 2017
Mark Anthony Camilleri
University of Malta
Downloads 35 (430,245)

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business, management, sustainability, strategy, tourism, corporate social responsibility, creating shared value

13.

The Promotion of Responsible Tourism Management Through Digital Media

Camilleri, M.A. (2017) The promotion of responsible tourism management through digital media. Tourism Planning and Development. (Forthcoming).
Number of pages: 27 Posted: 19 Sep 2017
Mark Anthony Camilleri
University of Malta
Downloads 34 (434,281)

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Tourism, Technology Acceptance Model, Responsible Tourism, Tourism Management, Digital Media, Stakeholder Engagement

14.

The Performance Management and Appraisal in Higher Education

Camilleri, M.A. & Camilleri, A.C. (2018). The Performance Management and Appraisal in Higher Education. In Cooper, C. Driving Productivity in Uncertain and Challenging Times. (University of the West of England, 5th September). British Academy of Management, UK.
Number of pages: 21 Posted: 04 Sep 2018
Mark Anthony Camilleri and Adriana Camilleri
University of Malta and University of Bath - Department of Psychology
Downloads 33 (438,473)

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performance management, performance appraisal, Balanced Score Card, higher education, academic productivity

15.

The Consumers’ Interactive Engagement and Their Behavioural Intention to Purchase Tourism Products

Camilleri, M.A. (2017). The Consumers’ Interactive Engagement and Their Behavioural Intention to Purchase Tourism Products. In Taheri, B. & Hosany, S. (Eds.) Academy of Marketing: Tourism Marketing Special Interest Group (SIG) Consumer Engagement in the Tourism Industry: New Trends and Implications
Number of pages: 10 Posted: 19 Dec 2017
Mark Anthony Camilleri
University of Malta
Downloads 32 (442,746)

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Theory of Planned Behavior, Consumer Engagement, Consumer Interavtive Engagement, Tourism, Travel Search Engines, Internet, Digital, Digital Marketing

16.

The Circular Economy’s Closed Loop and Product Service Systems for Sustainable Development: A Comprehensive Review and Appraisal

Camilleri, M.A. (2018). The Circular Economy’s Closed Loop and Product Service Systems for Sustainable Development: A Review and Appraisal. Sustainable Development, Forthcoming.
Number of pages: 17 Posted: 31 Oct 2018
Mark Anthony Camilleri
University of Malta
Downloads 27 (466,315)

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Circular Economy, Environmental Policy, Closed Loop, Product service Systems, Sustainability, Resource Efficiency, Recycling Resources, Reusing Resources, Restoring Resources, Reducing Resources, Sustainable Production, Sustainable Consumption

17.

The Corporate Governance Reporting in the European Union

Camilleri, M.A. (2018). The Corporate Governance Reporting in the European Union. In Cooper, C. Driving Productivity in Uncertain and Challenging Times. (University of the West of England, 5th September). British Academy of Management, UK.
Number of pages: 18 Posted: 04 Sep 2018
Mark Anthony Camilleri
University of Malta
Downloads 26 (471,417)

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corporate governance, corporate communication, corporations, corporate social responsibility, Europe, Banks, Financial Services

18.

Market Segmentation, Targeting and Positioning

Camilleri, M. A. (2018). Market Segmentation, Targeting and Positioning. In Travel Marketing, Tourism Economics and the Airline Product (Chapter 4, pp. 69-83). Springer, Cham, Switzerland.
Number of pages: 17 Posted: 17 Dec 2018
Mark Anthony Camilleri
University of Malta
Downloads 23 (487,543)

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marketing, market segmentation, segmentation, targeting, niche marketing, positioning, airline marketing, travel marketing, business customers

19.

Education and Social Cohesion for Economic Growth

International Journal of Leadership in Education, Vol. 19(5), p. 617-631, DOI/10.1080/13603124.2014.995721 (2016)
Number of pages: 12 Posted: 03 Feb 2017
Mark Anthony Camilleri and Adriana Camilleri
University of Malta and University of Bath - Department of Psychology
Downloads 23 (487,543)

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Social Cohesion, Social Inclusion, Social Capital, Social Equity, Labour Market, Employment, Social Policy, Social Responsibility, Women, Child Care Centers

20.

The Corporate Social Responsibility Notion

Camilleri, M. A. (2017). The Corporate Social Responsibility Notion. In Corporate Sustainability, Social Responsibility and Environmental Management (pp. 3-26) Cham, Switzerland: Springer Nature
Number of pages: 45 Posted: 15 Dec 2018
Mark Anthony Camilleri
University of Malta
Downloads 22 (493,173)

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Strategy, corporate social responsibility, CSR, strategic CSR, corporate citizenship, creating shared value, corporate sustainability, stakeholder engagement

21.

Digital Learning Resources and Ubiquitous Technologies in Education

Camilleri, M.A. & Camilleri A. (2016) Digital Learning Resources and Ubiquitous Technologies in Education. Technology, Knowledge and Learning. 22(1), 65-82. Springer DOI: 10.1007/s10758-016-9287-7
Number of pages: 29 Posted: 01 Dec 2016 Last Revised: 17 Mar 2017
Mark Anthony Camilleri and Adriana Camilleri
University of Malta and University of Bath - Department of Psychology
Downloads 22 (493,173)

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Education, Technology in Education, Blended Learning, Digital Learning Resources, Information, Communications Technology in Education, Technology Acceptance Model, Principal Component Analysis, Stepwise Regression Analysis

22.

The Tourism Industry: An Overview

Camilleri, M. A. (2018). The Tourism Industry: An Overview. In Travel Marketing, Tourism Economics and the Airline Product (Chapter 1, pp. 3-27). Cham, Switzerland: Springer Nature.
Number of pages: 30 Posted: 17 Dec 2018
Mark Anthony Camilleri
University of Malta
Downloads 21 (498,761)

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tourism, hospitality, travel, events, marketing, teaching resources, travel marketing

23.

Nurturing Travel and Tourism Enterprises for Economic Growth and Competitiveness

Tourism and Hospitality Research, p. 1-5, DOI: 10.1177/1467358415621947, 2015
Number of pages: 8 Posted: 04 Feb 2017
Mark Anthony Camilleri
University of Malta
Downloads 21 (498,761)

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Business, Small Business, Small and Medium Sized Business, SMEs, Financing SMEs, Startups, Seed Finance, Crowdfunding, Tourism, Hospitality, Equity Gap

24.

Unleashing Corporate Social Responsibility Communication for Small Businesses in the Digital Era

Camilleri, M.A. (2018). Unleashing Corporate Social Responsibility Communication for Small Businesses in the Digital Era. In Coyle-Shapiro, J. (Ed.) Academy of Management Annual Conference Proceedings: Improving Lives. (Chicago, August, 2018). Academy of Management (AOM), United States of America.
Number of pages: 39 Posted: 28 Aug 2018
Mark Anthony Camilleri
University of Malta
Downloads 19 (509,905)

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Technology Acceptance Model, TAM, Digital Media, SMEs, Responsible Entrepreneurship, Corporate Social Responsibility, Pace of Technological Innovation, Social Media

25.

European Union Tourism Policy: An Institutional Theory Critical Discourse Analysis

Estol, J., Camilleri, M.A. & Font, X. (2018). European Union Tourism Policy: An Institutional Theory Critical Discourse Analysis. Tourism Review.
Number of pages: 17 Posted: 02 Jul 2018
Judith Estol, Mark Anthony Camilleri and Xavier Font
University of Barcelona, University of Malta and University of Surrey
Downloads 19 (509,905)

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tourism policy, competitiveness, sustainability, legitimisation, institutional theory, sustainable tourism

26.

Measuring the Educators' Behavioural Intention, Perceived Use and Ease of Use of Mobile Technologies

31st Annual Conference of the British Academy of Management, Conference Proceedings, 2017
Number of pages: 15 Posted: 14 Sep 2017 Last Revised: 28 Aug 2018
Mark Anthony Camilleri and Adriana Camilleri
University of Malta and University of Bath - Department of Psychology
Downloads 16 (526,592)

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Mobile, Mobile Learning, Technology Acceptance Model, Technology Innovation, Principal Component Analysis, Stepwise Regression Analysis

27.

Corporate Sustainability and Responsibility toward Education

Journal of Global Responsibility, Vol. 7 No. 1, pp. 56-71, DOI/abs/10.1108/JGR-08-2015-0015, 2016
Number of pages: 22 Posted: 03 Feb 2017
Mark Anthony Camilleri
University of Malta
Downloads 16 (526,592)

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Business, Human Resources, Human Resources Management, Training, Strategy, Corporate Social Responsibility, Labour Market, Human Capital, Social Cohesion, Social Inclusion

28.

Reconceiving Corporate Social Responsibility for Business and Educational Outcomes

Cogent Business And Management, Vol. 3(1), DOI: 10.1080/23311975.2016.1142044, 2016
Number of pages: 14 Posted: 06 Dec 2016
Mark Anthony Camilleri
University of Malta
Downloads 16 (526,592)

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Business, Human Resources Management, Training, Corporate Social Responsibility, Corporate Sustainability, Labour Market, Strategic CSR

29.

The Small Businesses’ Responsible Entrepreneurship and Their Stakeholder Engagement Through Digital Media

Forthcoming, Camilleri, M.A. & Costa, R. A.(2018). The Small Businesses’ Responsible Entrepreneurship and their Stakeholder Engagement through Digital Media. In Costa, C. (Ed.) 13th European Conference on Innovation and Entrepreneurship (ECIE) (September 2018). University of Aveiro, Aveiro, Portugal
Number of pages: 11 Posted: 28 Aug 2018
Mark Anthony Camilleri and Rui Augusto Costa
University of Malta and Universidade de Aveiro
Downloads 15 (532,380)

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SMEs, Responsible Entrepreneurship, CSR, Corporate Social Responsibility, Digital Media, Online CSR reporting, Technology Acceptance Model, Pace of Technological Innovation, CSR measures

30.

Measuring the Corporate Managers' Attitudes towards ISO's Social Responsibility Standard

Camilleri, M.A. (2018). Measuring the Corporate Managers' Attitudes towards ISO's Social Responsibility Standard. Total Quality Management & Business Excellence. (Forthcoming).
Number of pages: 19 Posted: 11 Dec 2017 Last Revised: 18 Jan 2018
Mark Anthony Camilleri
University of Malta
Downloads 15 (532,380)

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Business, Corporations, ISO 26000, International Standards Organisation, Social Responsibility, Organisational Governance, Human Rights, Labour Practices, environmental responsibility, fair operating practices, consumer issues, community involvement

31.

Exploring the Behavioral Intention to Use e-Government Services: Validating the Unified Theory of Acceptance and Use of Technology

Camilleri, M.A. (2019). Exploring the Behavioral Intention to Use E-Government Services: Validating the Unified Theory of Acceptance and Use of Technology. In Kommers, P. (Ed) 9th International Conference on Internet Technologies & Society, Lingnan University, Hong Kong. IADIS.
Number of pages: 8 Posted: 05 Feb 2019
Mark Anthony Camilleri
University of Malta
Downloads 13 (543,790)

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unified theory of acceptance and use of technology, UTAUT, Technology Acceptance Model, Theory of Planned Behavior, e-government, egovernment, structural equation modelling

32.

The SMEs' Technology Acceptance of Digital Media for Stakeholder Engagement

Camilleri, M.A. (2018). The SMEs’ Technology Acceptance of Digital Media for Stakeholder Engagement. Journal of Small Business and Enterprise Development (Forthcoming)
Number of pages: 26 Posted: 04 Sep 2018
Mark Anthony Camilleri
University of Malta
Downloads 10 (561,055)

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Responsible Entrepreneurship, CSR, Corporate Social Responsibility, Digital Media, Online, Social Media, TAM, Technology Acceptance Model, Pace of Technological Innovation, CSR measures

33.

Aircraft Operating Costs and Profitability

Camilleri, M. A. (2018). Aircraft Operating Costs and Profitability. In Travel Marketing, Tourism Economics and the Airline Product (Chapter 12, pp. 191-204). Cham, Switzerland: Springer Nature.
Number of pages: 16 Posted: 17 Dec 2018
Mark Anthony Camilleri
University of Malta
Downloads 9 (566,867)

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airline, airline finance, airline costs, aircraft costs, airline direct costs, airline indirect costs, airline profitability, airline strategy

34.

Understanding Customer Needs and Wants

Camilleri, M. A. (2018). Understanding Customer Needs and Wants. In Travel Marketing, Tourism Economics and the Airline Product (Chapter 2, pp. 29-50). Cham, Switzerland: Springer Nature.
Number of pages: 28 Posted: 17 Dec 2018
Mark Anthony Camilleri
University of Malta
Downloads 9 (566,867)

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research method, market research, research plan, customers, marketing

35.

The Students’ Perceived Use, Ease of Use and Enjoyment of Educational Games at Home and at School

Camilleri, A.C. & Camilleri, M.A. (2019). The Students’ Perceived Use, Ease of Use and Enjoyment of Educational Games at Home and at School. 13th Annual International Technology, Education and Development Conference. Valencia, Spain (March, 2019). International Academy of Technology, Education and D
Number of pages: 21 Posted: 24 Mar 2019
Adriana Camilleri and Mark Anthony Camilleri
University of Bath - Department of Psychology and University of Malta
Downloads 7 (578,374)

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technology acceptance model, theory of planned behavior, unified theory of acceptance and use of technology, perceived usefulness, perceived enjoyment, games

36.

Strategic Planning and the Marketing Effectiveness Audit

Camilleri, M. A. (2018). Strategic Planning and the Marketing Effectiveness Audit. In Travel Marketing, Tourism Economics and the Airline Product (Chapter 7, pp. 117-135), Cham, Switzerland: Springer Nature.
Number of pages: 24 Posted: 17 Dec 2018
Mark Anthony Camilleri
University of Malta
Downloads 7 (578,374)

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strategy, strategic planning, strategic plan, marketing plan, Kaplan and Norton, performance management, teaching resources

37.

Student Centred Learning Through Serious Games

Camilleri, M.A. & Camilleri, A.C. (2019). Student-Centred Learning through Serious Games. 13th Annual International Technology, Education and Development Conference. Valencia, Spain (March 2019). International Academy of Technology, Education and Development (IATED)
Number of pages: 21 Posted: 24 Mar 2019
Mark Anthony Camilleri and Adriana Camilleri
University of Malta and University of Bath - Department of Psychology
Downloads 4 (596,554)

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Serious Games, Technology in Education, Digital Games, Digital Game-Based Learning, Games, Simulation Games, Storytelling

38.

Pricing and Revenue Management

Camilleri, M. A. (2018). Pricing and Revenue Management. In Travel Marketing, Tourism Economics and the Airline Product (Chapter 9, pp. 155-163). Cham, Switzerland: Springer Nature.
Number of pages: 11 Posted: 17 Dec 2018
Mark Anthony Camilleri
University of Malta
Downloads 4 (596,554)

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marketing, pricing, revenue management, yield management, capacity management, overbooking, denied boarding, perishability, laod factors, airline marketing

39.

Tourism Supply and Demand

Camilleri, M. A. (2018). Tourism Supply and Demand. In Travel Marketing, Tourism Economics and the Airline Product (Chapter 8, pp. 139-154). Cham, Switzerland: Springer Nature.
Number of pages: 20 Posted: 17 Dec 2018
Mark Anthony Camilleri
University of Malta
Downloads 4 (596,554)

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tourism economics, supply, demand, pricing, pricing strategies, price skimming, penetration pricing, cost based pricing, differential pricing, uniform pricing, airline marketing, revenue management

40.

Tourism Distribution Channels

Camilleri, M. A. (2018). Tourism Distribution Channels. In Travel Marketing, Tourism Economics and the Airline Product (Chapter 6, pp. 105-115). Cham, Switzerland: Springer Nature.
Number of pages: 14 Posted: 17 Dec 2018
Mark Anthony Camilleri
University of Malta
Downloads 4 (596,554)

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tourism futures, smart tourism, digital media, global distribution systems, internet, online, digital marketing

41.

Mobile Learning via Educational Apps: An Interpretative Study

Camilleri, A.C. & Camilleri, M.A. (2019). Mobile Learning via Educational Apps: An Interpretative Study. In Shun-Wing N.G., Fun, T.S. & Shi, Y. (Eds.) 5th International Conference on Education and Training Technologies (ICETT 2019). Seoul, South Korea (May, 2019). International Economics Development
Number of pages: 9 Posted: 24 Mar 2019
Adriana Camilleri and Mark Anthony Camilleri
University of Bath - Department of Psychology and University of Malta
Downloads 3 (603,695)

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Mobile Learning, Technology in Education, Mobile Learning Technologies, Educational Apps, Simulation Games, Storytelling

42.

The Customers’ Brand Identification with Luxury Hotels: A Social Identity Perspective

Rather, R.A. & Camilleri, M.A. (2019). The Customers’ Brand Identification with Luxury Hotels: A Social Identity Perspective. In Harrison, T. & Brennan, M. (Eds.) 2019 AMS World Marketing Congress. University of Edinburgh, Scotland (July, 2019). Academy of Marketing Science.
Number of pages: 24 Posted: 11 Mar 2019
Mark Anthony Camilleri and Raouf Rather
University of Malta and The Business School, University of Jammu
Downloads 3 (603,695)

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brand, branding, consumer brand identification, social identity, brand loyalty, consumer satisfaction, trust, commitment

43.

Airline Schedules Planning and Route Development

Camilleri, M. A. (2018). Airline Schedules Planning and Route Development. In Travel Marketing, Tourism Economics and the Airline Product (Chapter 11, pp. 179-190) Cham, Switzerland: Springer Nature.
Number of pages: 15 Posted: 17 Dec 2018
Mark Anthony Camilleri
University of Malta
Downloads 3 (603,695)

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airline, airline marketing, airline operations, schedules, schedules planning, route development, scheduling process, schedules plans

44.

The Students’ Intrinsic and Extrinsic Motivations to Engage with Digital Learning Games

Camilleri, A.C. & Camilleri, M.A. (2019). The Students Intrinsic and Extrinsic Motivations to Engage with Digital Learning Games. In Shun-Wing N.G., Fun, T.S. & Shi, Y. (Eds.) 5th International Conference on Education and Training Technologies (ICETT 2019). Seoul, South Korea (May, 2019). Internatio
Number of pages: 6 Posted: 24 Mar 2019
Adriana Camilleri and Mark Anthony Camilleri
University of Bath - Department of Psychology and University of Malta
Downloads 2 (612,815)

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technology acceptance model, perceived ease of use, perceived usefulness, perceived enjoyment, normative pressures, behavioral intention, educational games

45.

The Airline Business

Camilleri, M. A. (2018). The Airline Business. In Travel Marketing, Tourism Economics and the Airline Product (Chapter 10, pp. 167-177) Cham, Switzerland: Springer Nature.
Number of pages: 13 Posted: 17 Dec 2018
Mark Anthony Camilleri
University of Malta
Downloads 2 (612,815)

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airline, airline business, airline product, total quality management, customer service, customer centricity, airlines, legacy airlines, low cost airlines, economy class, business class

46.

Integrated Marketing Communications

Camilleri, M. A. (2018). Integrated Marketing Communications. In Travel Marketing, Tourism Economics and the Airline Product (Chapter 5 pp. 85-103). Cham, Switzerland: Springer Nature.
Number of pages: 23 Posted: 17 Dec 2018
Mark Anthony Camilleri
University of Malta
Downloads 2 (612,815)

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promotion, marketing communications, integrated marketing communications, public relations, digital media, interactive marketing, advertising, personal selling, direct marketing

47.

The Marketing Environment

Camilleri, M. A. (2018). The Marketing Environment. In Travel Marketing, Tourism Economics and the Airline Product (pp. 51-68). Springer, Cham, Switzerland.
Number of pages: 14 Posted: 17 Dec 2018
Mark Anthony Camilleri
University of Malta
Downloads 1 (624,407)

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marketing environment, SWOT analysis, airline environment, airline deregulation, deliberalisation, low cost airlines, legacy airlines