Rakesh Mallipeddi

Tulane University

7 McAlister Drive

New Orleans, LA 70118

United States

SCHOLARLY PAPERS

3

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Top 70,304

in Total Papers Downloads

494

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Scholarly Papers (3)

1.

A Framework for Analyzing Influencer Marketing in Social Networks: Selection and Scheduling of Influencers

Fox School of Business Research Paper No. 18-042
Number of pages: 72 Posted: 18 Oct 2018 Last Revised: 26 Nov 2018
Tulane University, Temple University - Department of Marketing and Supply Chain Management, Texas A&M University and College of Business, University of Nebraska-Lincoln
Downloads 494 (56,769)

Abstract:

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Social Networks, Network Seeding, Influencer Marketing, Combinatorial Optimization, Scheduling

2.

The Effects of Social Media Tone on Engagement: Evidence from Indian General Election 2014

Posted: 05 Jun 2017 Last Revised: 20 Jul 2018
Tulane University, University of South Carolina - Darla Moore School of Business, Temple University - Department of Marketing and Supply Chain Management and Indian Institute of Management (IIMB), Bangalore

Abstract:

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human brand generated content, social media analytics, engagement, tone of social media content

3.

How Much to Open, How Fast to Fix and Develop? Impacts of Openness on Software Development and Maintenance

Rakesh Mallipeddi, Emre M Demirezen, Subodha Kumar and Ram D. Gopal
Tulane University, University of Florida - Information Systems and Operations Management, Temple University - Department of Marketing and Supply Chain Management and University of Connecticut - Department of Operations & Information Management

Abstract:

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Software openness, defects, software development, optimal control theory, analytical modeling