Ofer Mintz

Louisiana State University, Baton Rouge - E.J. Ourso College of Business Administration

Baton Rouge, LA 70803-6308

United States

SCHOLARLY PAPERS

3

DOWNLOADS

21

CITATIONS

0

Scholarly Papers (3)

1.

Why Firms Spend the Way They Do on Individual Functions: A Proposed Multi-Layer Theoretical Framework to Explain Marketing Spending Levels

Number of pages: 55 Posted: 10 Dec 2016
Ofer Mintz
Louisiana State University, Baton Rouge - E.J. Ourso College of Business Administration
Downloads 21 (513,571)

Abstract:

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resource allocation, marketing strategy, functional spending, hierarchical linear modeling

2.

Evaluation Set Size and Purchase: Evidence from a Product Search Engine

Choudhary, Vidyanand, Currim, Imran S., Dewan, Sanjeev, Jeliazkov, Ivan, Mintz, Ofer and Turner, John, Evaluation Set Size and Purchase: Evidence from a Product Search Engine (July 3, 2016), Journal of Interactive Marketing.
Posted: 14 Aug 2016 Last Revised: 09 Dec 2016
University of California, Irvine - Information Systems Area, Independent, University of California, Irvine - Paul Merage School of Business, Independent, University of California, Irvine - Paul Merage School of Business and Louisiana State University, Baton Rouge - E.J. Ourso College of Business Administration

Abstract:

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Evaluation Set Size, Purchase, Product Search Engines, Copula Model, E-Commerce, Bayesian Estimation

3.

Information Processing Pattern and Propensity to Buy: An Investigation of Online Point-of-Purchase Behavior

Marketing Science, Vol. 32, No. 5, 2013; pp. 716-732; DOI: 10.1287/mksc.2013.0790
Posted: 13 Nov 2013
Louisiana State University, Baton Rouge - E.J. Ourso College of Business Administration, Independent and Independent

Abstract:

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information processing, discrete choice, Markov chain Monte Carlo (MCMC), digital strategy