Ofer Mintz

University of Technology Sydney Business School

P.O. Box 123

Broadway , NSW 2007

Australia

SCHOLARLY PAPERS

4

DOWNLOADS

60

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (4)

1.

Drowning in Metrics: How Managers Select and Trade-Off Metrics for Making Marketing Budgetary Decisions

Number of pages: 48 Posted: 01 Jan 2020
University of Technology Sydney Business School, Northeastern University - D'Amore-McKim School of Business, University of Michigan, Stephen M. Ross School of Business and University of Pennsylvania - Marketing Department
Downloads 37 (470,454)

Abstract:

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metrics; managerial decision making; menu-based conjoint analysis; dashboards; marketing budget

2.

Why Firms Spend the Way They Do on Individual Functions: A Proposed Multi-Layer Theoretical Framework to Explain Marketing Spending Levels

Number of pages: 55 Posted: 10 Dec 2016
Ofer Mintz
University of Technology Sydney Business School
Downloads 23 (543,704)

Abstract:

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resource allocation, marketing strategy, functional spending, hierarchical linear modeling

3.

Evaluation Set Size and Purchase: Evidence from a Product Search Engine

Choudhary, Vidyanand, Currim, Imran S., Dewan, Sanjeev, Jeliazkov, Ivan, Mintz, Ofer and Turner, John, Evaluation Set Size and Purchase: Evidence from a Product Search Engine (July 3, 2016), Journal of Interactive Marketing.
Posted: 14 Aug 2016 Last Revised: 09 Dec 2016
University of California, Irvine - Information Systems Area, Independent, University of California, Irvine - Paul Merage School of Business, Independent, University of California, Irvine - Paul Merage School of Business and University of Technology Sydney Business School

Abstract:

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Evaluation Set Size, Purchase, Product Search Engines, Copula Model, E-Commerce, Bayesian Estimation

4.

Information Processing Pattern and Propensity to Buy: An Investigation of Online Point-of-Purchase Behavior

Marketing Science, Vol. 32, No. 5, 2013; pp. 716-732; DOI: 10.1287/mksc.2013.0790
Posted: 13 Nov 2013
University of Technology Sydney Business School, Independent and Independent

Abstract:

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information processing, discrete choice, Markov chain Monte Carlo (MCMC), digital strategy