De Liu

University of Minnesota - Minneapolis

110 Wulling Hall, 86 Pleasant St, S.E.

308 Harvard Street SE

Minneapolis, MN 55455

United States

SCHOLARLY PAPERS

25

DOWNLOADS
Rank 16,654

SSRN RANKINGS

Top 16,654

in Total Papers Downloads

5,472

SSRN CITATIONS
Rank 12,638

SSRN RANKINGS

Top 12,638

in Total Papers Citations

71

CROSSREF CITATIONS

45

Scholarly Papers (25)

1.

Friendships in Online Peer-to-Peer Lending: Pipes, Prisms, and Relational Herding

MIS Quarterly, Vol. 39, No.3, pp.729-742
Number of pages: 36 Posted: 15 Apr 2013 Last Revised: 26 Aug 2015
University of Minnesota - Minneapolis, University of Kentucky - Gatton College of Business and Economics, Pennsylvania State University and Soochow University
Downloads 2,297 (11,798)
Citation 47

Abstract:

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friendship relationships, prism effect, peer-to-peer lending, herding

2.

Enhancing User Privacy Through Ephemeral Sharing Design: Experimental Evidence from Online Dating

Number of pages: 39 Posted: 24 Jan 2021 Last Revised: 09 Feb 2024
Tulane University, University of Washington - Michael G. Foster School of Business, Miami Herbert Business School, University of Miami, University of Miami Herbert Business School and University of Minnesota - Minneapolis
Downloads 491 (104,905)

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Ephemeral sharing, online dating, privacy-preserving design, information disclosure, randomized field experiment

3.

Current Issues in Keyword Auctions (Book Chapter)

Number of pages: 38 Posted: 31 Aug 2007 Last Revised: 25 Oct 2012
University of Minnesota - Minneapolis, The University of Texas at Dallas, Jindal School of Management and University of Texas at Austin - Department of Information, Risk and Operations Management
Downloads 402 (132,600)
Citation 3

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keyword auctions, google, yahoo, online advertising

4.

The Role of AI Assistants in Livestream Selling: Evidence from a Randomized Field Experiment

University of Miami Business School Research Paper No. 4365103
Number of pages: 38 Posted: 25 Feb 2023
Tsinghua University, Tulane University, Miami Herbert Business School, University of Miami, University of Minnesota - Minneapolis, Tsinghua University and Tsinghua University
Downloads 289 (189,537)

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Online shopping, livestream selling, AI assistant, human-AI interaction, randomized field experiment

5.

On the Role of Provision Points in Online Crowdfunding

Forthcoming, Journal of Management Information Systems
Number of pages: 36 Posted: 30 Oct 2017 Last Revised: 15 Jan 2018
Gordon Burtch, Yili Hong and De Liu
Boston University - Questrom School of Business, University of Miami Herbert Business School and University of Minnesota - Minneapolis
Downloads 261 (210,272)
Citation 12

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crowdfunding, mechanism design, fintech, provision point mechanism, social proof

6.
Downloads 249 (220,345)
Citation 3

Economic Analysis of Reward Advertising

Number of pages: 38 Posted: 22 Aug 2017
Arizona State University, University of Notre Dame, Fordham University - Gabelli School of Business and University of Minnesota - Minneapolis
Downloads 180 (297,419)
Citation 1

Abstract:

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Reward Advertising, Apps, Monetization, Consumer Surplus

Economic Analysis of Reward Advertising

Forthcoming in Productions and Operations Management
Number of pages: 50 Posted: 14 Nov 2018
Arizona State University, University of Notre Dame, Fordham University - Gabelli School of Business and University of Minnesota - Minneapolis
Downloads 69 (599,821)
Citation 3

Abstract:

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reward advertising, apps, monetization, premium content, consumer surplus

7.

Economics of Social Media Fake Accounts

Number of pages: 56 Posted: 21 Sep 2022 Last Revised: 07 Dec 2023
Zihong Huang and De Liu
Texas Tech University - Rawls College of Business and University of Minnesota - Minneapolis
Downloads 231 (237,011)

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Influencer Economy, Fake Accounts, Social Media, Signaling, Social Media Literacy

8.

Ex Ante Information and the Design of Keyword Auctions

Information Systems Research, Vol. 21, No. 1, pp. 133-153, 2010
Number of pages: 38 Posted: 30 Nov 2006 Last Revised: 22 Oct 2012
University of Minnesota - Minneapolis, The University of Texas at Dallas, Jindal School of Management and University of Texas at Austin - Department of Information, Risk and Operations Management
Downloads 225 (243,053)
Citation 5

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keyword advertising, weighted unit-price auctions, ex-ante information, score rule, Google and Yahoo

9.

The Interaction Between Knowledge Codification and Knowledge Sharing Networks

Information Systems Research, Forthcoming
Number of pages: 28 Posted: 21 Jul 2009
University of Minnesota - Minneapolis, University of Minnesota - Twin Cities - Department of Operations and Management Science and University of Texas at Austin - Department of Information, Risk and Operations Management
Downloads 176 (303,857)

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Knowledge Management, Codification, Knowledge Sharing Network, Sharing Potential

10.

Optimal Keyword Auctions for Optimal User Experiences

Jun Li, De Liu, and Shulin Liu (2013). Optimal keyword auctions for optimal user experiences. Decision Support Systems, 56(2013), 450–461
Number of pages: 44 Posted: 09 Dec 2010 Last Revised: 19 Jun 2014
Jun Li, De Liu and Shulin Liu
University of International Business and Economics (UIBE) - School of International Trade and Economics, University of Minnesota - Minneapolis and University of International Business and Economics - Department of Quantitative Economics
Downloads 132 (384,972)
Citation 1

Abstract:

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Internet advertising; keyword auction; mechanism design; user experience

11.

Do Online Friends Bring Out the Best in Us? The Effect of Friend Contributions on Online Review Provision

Information Systems Research, Forthcoming
Number of pages: 39 Posted: 16 Jun 2020
Zhihong Ke, De Liu and Daniel Brass
University of Minnesota - Twin Cities - Carlson School of Management, University of Minnesota - Minneapolis and University of Kentucky - Gatton College of Business and Economics
Downloads 127 (396,733)
Citation 6

Abstract:

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Online reviews, online friends, public goods, competitive altruism, contribution quality

12.

Product Engagement and Identity Signaling: The Role of Likes in Social Commerce for Fashion Products

Number of pages: 32 Posted: 21 Jul 2017
Pei Xu and De Liu
Auburn University - Harbert College of Business and University of Minnesota - Minneapolis
Downloads 124 (403,994)
Citation 1

Abstract:

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Social Commerce, User Engagement, Identity Signaling, Observational Learning, Social Influence

13.

Allocation and Pricing of Substitutable Goods: Theory and Algorithm

forthcoming in Production and Operations Management
Number of pages: 66 Posted: 12 Jul 2013 Last Revised: 20 Dec 2016
University of Rochester - Simon Business School, University of Minnesota - Minneapolis and University of Texas at Austin - Department of Information, Risk and Operations Management
Downloads 117 (421,854)

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display advertising, substitutable goods, optimal allocation, algorithm

14.

Auctioning IT Contracts with Renegotiable Scope

Forthcoming in Management Science
Number of pages: 67 Posted: 27 Aug 2021
Chongqing University - School of Economics and Business Administration, Nanchang University - School of Economics and Management, University of Minnesota - Minneapolis and Chongqing University - School of Economics and Business Administration
Downloads 81 (539,271)
Citation 1

Abstract:

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IT outsourcing; renegotiation; specific investments; reverse auctions; incomplete contract

15.

Preserving Bidder Privacy in Assignment Auctions: Design and Measurement

Forthcoming in Management Science
Number of pages: 43 Posted: 03 Jan 2014 Last Revised: 11 Feb 2020
De Liu and Adib Bagh
University of Minnesota - Minneapolis and University of Kentucky - Departments of Economics and Mathematics
Downloads 79 (547,417)
Citation 1

Abstract:

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Assignment Problem, Ascending Auctions, Privacy Preservation, Entropy, Quasi-Monte Carlo

16.

New Privacy-Preserving Ascending Auction for Assignment Problems

Number of pages: 15 Posted: 13 Dec 2016
De Liu and Adib Bagh
University of Minnesota - Minneapolis and University of Kentucky - Departments of Economics and Mathematics
Downloads 49 (695,891)
Citation 3

Abstract:

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Assignment Problem, Ascending Auctions, Algorithm, Privacy Preservation

17.

Optimal Design of Consumer Contest

Journal of Marketing, Vol. 71, pp. 140-155, October 2007
Number of pages: 48 Posted: 12 Nov 2007 Last Revised: 02 Jan 2014
University of Minnesota - Minneapolis, University of Washington - Department of Management & Organization and University of Texas at Austin - Department of Information, Risk and Operations Management
Downloads 42 (740,856)

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consumer contests, prize structure, segmentation, handicapping, entry fee

18.

Assimilate or Differentiate? Contributors’ Choice of Subjects in User-Generated Content

Decision Sciences, Forthcoming
Number of pages: 31 Posted: 12 Jul 2019
University of Minnesota - Twin Cities - Carlson School of Management, University of Minnesota - Minneapolis, University of Minnesota - Twin Cities - Carlson School of Management and University of Kentucky - Gatton College of Business and Economics
Downloads 39 (761,909)

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subject choices, social network friends, assimilation, differentiation, user-generated content

19.

Ingredients for Successful Badges: Evidence from a Field Experiment in Bike Commuting

European Journal of Information Systems, forthcoming
Number of pages: 35 Posted: 27 Sep 2020
Isenberg School of Management, University of Minnesota - Minneapolis and University of Minnesota - Minneapolis
Downloads 38 (769,197)

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gamification, badge design, relative goal, pro-environmental framing, wellness

20.

Pure and Hybrid Crowds in Crowdfunding Markets

Financial Innovation 2(1), 1-19. 2016
Number of pages: 18 Posted: 08 Mar 2020
Liang Chen, Zihong Huang and De Liu
University of Kentucky, affiliation not provided to SSRN and University of Minnesota - Minneapolis
Downloads 23 (892,634)
Citation 1

Abstract:

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crowdfunding, wisdom of crowds, crowd design, lead investor, syndicate

21.

Tackling Present Bias with Microtasking Design: Implications for Self-Improvement Apps

Posted: 29 Apr 2022 Last Revised: 18 Apr 2023
Tsinghua University - School of Economics and Management, Arizona State University, Tsinghua University, School of Economics and Management, University of Minnesota - Minneapolis and University of Notre Dame

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Microtasking, self-improvement apps, present bias, consumer surplus, behavioral economics

22.

The Ebb and Flow of Online Word of Mouth

Posted: 25 Oct 2016 Last Revised: 02 Mar 2019
Zhihong Ke, De Liu and Alok Gupta
University of Minnesota - Twin Cities - Carlson School of Management, University of Minnesota - Minneapolis and University of Minnesota - Twin Cities - Carlson School of Management

Abstract:

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WOM, Online reviews, Valence, Robustness, Experiment

23.

Information Asymmetry and Hybrid Advertising

Robert H. Smith School Research Paper No. RHS 06-139
Posted: 27 Oct 2010 Last Revised: 06 May 2014
De Liu and Siva Viswanathan
University of Minnesota - Minneapolis and University of Maryland - Robert H. Smith School of Business

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Online Advertising, Pay-for-Performance, Information Asymmetry, Hybrid Pricing

24.

Auctioning Keywords in Online Search

Journal of Marketing, Vol. 73, No. 4, pp. 125-141, 2009
Posted: 11 May 2006 Last Revised: 15 Feb 2014
The University of Texas at Dallas, Jindal School of Management, University of Minnesota - Minneapolis and University of Texas at Austin - Department of Information, Risk and Operations Management

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keyword advertising, sponsored links, share structures, search engine, Internet auctions, divisible goods, Google, Yahoo!

25.

Designing Online Auctions With Past Performance Information

Decision Support Systems, Vol. 42, No. 3, pp. 1307-1320, 2006
Posted: 16 Aug 2005 Last Revised: 15 Feb 2014
De Liu and Jianqing Chen
University of Minnesota - Minneapolis and The University of Texas at Dallas, Jindal School of Management

Abstract:

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UPC auctions, search engine, Google, keyword advertising, multi-dimensional values