De Liu

University of Minnesota - Minneapolis

110 Wulling Hall, 86 Pleasant St, S.E.

308 Harvard Street SE

Minneapolis, MN 55455

United States

SCHOLARLY PAPERS

24

DOWNLOADS
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Top 16,757

in Total Papers Downloads

4,505

SSRN CITATIONS
Rank 12,945

SSRN RANKINGS

Top 12,945

in Total Papers Citations

46

CROSSREF CITATIONS

45

Scholarly Papers (24)

1.

Friendships in Online Peer-to-Peer Lending: Pipes, Prisms, and Relational Herding

MIS Quarterly, Vol. 39, No.3, pp.729-742
Number of pages: 36 Posted: 15 Apr 2013 Last Revised: 26 Aug 2015
University of Minnesota - Minneapolis, University of Kentucky - Gatton College of Business and Economics, Pennsylvania State University and Soochow University
Downloads 2,242 (9,903)
Citation 47

Abstract:

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friendship relationships, prism effect, peer-to-peer lending, herding

2.

Current Issues in Keyword Auctions (Book Chapter)

Number of pages: 38 Posted: 31 Aug 2007 Last Revised: 25 Oct 2012
University of Minnesota - Minneapolis, The University of Texas at Dallas, Jindal School of Management and University of Texas at Austin - Department of Information, Risk and Operations Management
Downloads 379 (116,068)
Citation 3

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keyword auctions, google, yahoo, online advertising

3.

Preserving User Privacy Through Ephemeral Sharing Design: A Large-Scale Randomized Field Experiment in the Online Dating Context

Number of pages: 47 Posted: 24 Jan 2021 Last Revised: 24 Aug 2021
Tsinghua University, University of Washington - Michael G. Foster School of Business, Miami Herbert Business School, University of Miami, University of Miami Herbert Business School and University of Minnesota - Minneapolis
Downloads 338 (131,686)

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Ephemeral sharing, online dating, privacy-preserving design, information disclosure, randomized field experiment

4.

On the Role of Provision Points in Online Crowdfunding

Forthcoming, Journal of Management Information Systems
Number of pages: 36 Posted: 30 Oct 2017 Last Revised: 15 Jan 2018
Gordon Burtch, Yili Hong and De Liu
Boston University - Questrom School of Business, University of Miami Herbert Business School and University of Minnesota - Minneapolis
Downloads 245 (183,013)
Citation 12

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crowdfunding, mechanism design, fintech, provision point mechanism, social proof

5.

Ex Ante Information and the Design of Keyword Auctions

Information Systems Research, Vol. 21, No. 1, pp. 133-153, 2010
Number of pages: 38 Posted: 30 Nov 2006 Last Revised: 22 Oct 2012
University of Minnesota - Minneapolis, The University of Texas at Dallas, Jindal School of Management and University of Texas at Austin - Department of Information, Risk and Operations Management
Downloads 205 (216,694)
Citation 5

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keyword advertising, weighted unit-price auctions, ex-ante information, score rule, Google and Yahoo

6.
Downloads 200 (221,547)
Citation 1

Economic Analysis of Reward Advertising

Number of pages: 38 Posted: 22 Aug 2017
University of Notre Dame, University of Notre Dame, Fordham University - Gabelli School of Business and University of Minnesota - Minneapolis
Downloads 152 (280,424)
Citation 1

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Reward Advertising, Apps, Monetization, Consumer Surplus

Economic Analysis of Reward Advertising

Forthcoming in Productions and Operations Management
Number of pages: 50 Posted: 14 Nov 2018
University of Notre Dame, University of Notre Dame, Fordham University - Gabelli School of Business and University of Minnesota - Minneapolis
Downloads 48 (570,630)
Citation 1

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reward advertising, apps, monetization, premium content, consumer surplus

7.

The Interaction Between Knowledge Codification and Knowledge Sharing Networks

Information Systems Research, Forthcoming
Number of pages: 28 Posted: 21 Jul 2009
University of Minnesota - Minneapolis, University of Minnesota - Twin Cities - Department of Operations and Management Science and University of Texas at Austin - Department of Information, Risk and Operations Management
Downloads 163 (264,328)

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Knowledge Management, Codification, Knowledge Sharing Network, Sharing Potential

8.

Optimal Keyword Auctions for Optimal User Experiences

Jun Li, De Liu, and Shulin Liu (2013). Optimal keyword auctions for optimal user experiences. Decision Support Systems, 56(2013), 450–461
Number of pages: 44 Posted: 09 Dec 2010 Last Revised: 19 Jun 2014
Jun Li, De Liu and Shulin Liu
University of International Business and Economics (UIBE) - School of International Trade and Economics, University of Minnesota - Minneapolis and University of International Business and Economics - Department of Quantitative Economics
Downloads 117 (341,343)

Abstract:

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Internet advertising; keyword auction; mechanism design; user experience

9.

Product Engagement and Identity Signaling: The Role of Likes in Social Commerce for Fashion Products

Number of pages: 32 Posted: 21 Jul 2017
Pei Xu and De Liu
Auburn University - Harbert College of Business and University of Minnesota - Minneapolis
Downloads 106 (365,436)
Citation 1

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Social Commerce, User Engagement, Identity Signaling, Observational Learning, Social Influence

10.

Allocation and Pricing of Substitutable Goods: Theory and Algorithm

forthcoming in Production and Operations Management
Number of pages: 66 Posted: 12 Jul 2013 Last Revised: 20 Dec 2016
University of Rochester - Simon Business School, University of Minnesota - Minneapolis and University of Texas at Austin - Department of Information, Risk and Operations Management
Downloads 100 (379,840)

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display advertising, substitutable goods, optimal allocation, algorithm

11.

Do Online Friends Bring Out the Best in Us? The Effect of Friend Contributions on Online Review Provision

Information Systems Research, Forthcoming
Number of pages: 39 Posted: 16 Jun 2020
Zhihong Ke, De Liu and Daniel Brass
University of Minnesota - Twin Cities - Carlson School of Management, University of Minnesota - Minneapolis and University of Kentucky - Gatton College of Business and Economics
Downloads 94 (395,110)

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Online reviews, online friends, public goods, competitive altruism, contribution quality

12.

Economics of Social Media Fake Accounts

Number of pages: 72 Posted: 21 Sep 2022 Last Revised: 25 Sep 2022
Zihong Huang and De Liu
University of Minnesota - Twin Cities - Carlson School of Management and University of Minnesota - Minneapolis
Downloads 80 (435,693)

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Influencer Economy, Fake Accounts, Social Media, Signaling, Social Media Literacy

13.

Preserving Bidder Privacy in Assignment Auctions: Design and Measurement

Forthcoming in Management Science
Number of pages: 43 Posted: 03 Jan 2014 Last Revised: 11 Feb 2020
De Liu and Adib Bagh
University of Minnesota - Minneapolis and University of Kentucky - Departments of Economics and Mathematics
Downloads 62 (499,130)

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Assignment Problem, Ascending Auctions, Privacy Preservation, Entropy, Quasi-Monte Carlo

14.

Auctioning IT Contracts with Renegotiable Scope

Forthcoming in Management Science
Number of pages: 67 Posted: 27 Aug 2021
Chongqing University - School of Economics and Business Administration, Nanchang University - School of Economics and Management, University of Minnesota - Minneapolis and Chongqing University - School of Economics and Business Administration
Downloads 57 (519,391)

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IT outsourcing; renegotiation; specific investments; reverse auctions; incomplete contract

15.

Optimal Design of Consumer Contest

Journal of Marketing, Vol. 71, pp. 140-155, October 2007
Number of pages: 48 Posted: 12 Nov 2007 Last Revised: 02 Jan 2014
University of Minnesota - Minneapolis, University of Washington - Department of Management & Organization and University of Texas at Austin - Department of Information, Risk and Operations Management
Downloads 31 (655,187)

Abstract:

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consumer contests, prize structure, segmentation, handicapping, entry fee

16.

New Privacy-Preserving Ascending Auction for Assignment Problems

Number of pages: 15 Posted: 13 Dec 2016
De Liu and Adib Bagh
University of Minnesota - Minneapolis and University of Kentucky - Departments of Economics and Mathematics
Downloads 28 (675,958)
Citation 3

Abstract:

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Assignment Problem, Ascending Auctions, Algorithm, Privacy Preservation

17.

Assimilate or Differentiate? Contributors’ Choice of Subjects in User-Generated Content

Decision Sciences, Forthcoming
Number of pages: 31 Posted: 12 Jul 2019
University of Minnesota - Twin Cities - Carlson School of Management, University of Minnesota - Minneapolis, University of Minnesota - Twin Cities - Carlson School of Management and University of Kentucky - Gatton College of Business and Economics
Downloads 24 (706,070)

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subject choices, social network friends, assimilation, differentiation, user-generated content

18.

Ingredients for Successful Badges: Evidence from a Field Experiment in Bike Commuting

European Journal of Information Systems, forthcoming
Number of pages: 35 Posted: 27 Sep 2020
Isenberg School of Management, University of Minnesota - Minneapolis and University of Minnesota - Minneapolis
Downloads 21 (730,077)

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gamification, badge design, relative goal, pro-environmental framing, wellness

19.

Pure and Hybrid Crowds in Crowdfunding Markets

Financial Innovation 2(1), 1-19. 2016
Number of pages: 18 Posted: 08 Mar 2020
Liang Chen, Zihong Huang and De Liu
University of Kentucky, affiliation not provided to SSRN and University of Minnesota - Minneapolis
Downloads 13 (802,029)
Citation 2

Abstract:

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crowdfunding, wisdom of crowds, crowd design, lead investor, syndicate

20.

Microtasking Design for Self-Improvement Apps: A Present Bias Perspective

Posted: 29 Apr 2022 Last Revised: 02 Dec 2022
Tsinghua University - School of Economics and Management, University of Notre Dame, Tsinghua University, School of Economics and Management, University of Minnesota - Minneapolis and University of Notre Dame

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Microtasking, self-improvement apps, present bias, consumer surplus, behavioral economics

21.

The Ebb and Flow of Online Word of Mouth

Posted: 25 Oct 2016 Last Revised: 02 Mar 2019
Zhihong Ke, De Liu and Alok Gupta
University of Minnesota - Twin Cities - Carlson School of Management, University of Minnesota - Minneapolis and University of Minnesota - Twin Cities - Carlson School of Management

Abstract:

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WOM, Online reviews, Valence, Robustness, Experiment

22.

Information Asymmetry and Hybrid Advertising

Robert H. Smith School Research Paper No. RHS 06-139
Posted: 27 Oct 2010 Last Revised: 06 May 2014
De Liu and Siva Viswanathan
University of Minnesota - Minneapolis and University of Maryland - Robert H. Smith School of Business

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Online Advertising, Pay-for-Performance, Information Asymmetry, Hybrid Pricing

23.

Auctioning Keywords in Online Search

Journal of Marketing, Vol. 73, No. 4, pp. 125-141, 2009
Posted: 11 May 2006 Last Revised: 15 Feb 2014
The University of Texas at Dallas, Jindal School of Management, University of Minnesota - Minneapolis and University of Texas at Austin - Department of Information, Risk and Operations Management

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keyword advertising, sponsored links, share structures, search engine, Internet auctions, divisible goods, Google, Yahoo!

24.

Designing Online Auctions With Past Performance Information

Decision Support Systems, Vol. 42, No. 3, pp. 1307-1320, 2006
Posted: 16 Aug 2005 Last Revised: 15 Feb 2014
De Liu and Jianqing Chen
University of Minnesota - Minneapolis and The University of Texas at Dallas, Jindal School of Management

Abstract:

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UPC auctions, search engine, Google, keyword advertising, multi-dimensional values