David Reibstein

Marketing Science Institute

1000 Massachusetts Ave.

Cambridge, MA 02138-5396

United States

University of Pennsylvania - Marketing Department

700 Jon M. Huntsman Hall

3730 Walnut Street

Philadelphia, PA 19104-6340

United States

SCHOLARLY PAPERS

7

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Top 35,437

in Total Papers Downloads

1,218

SSRN RANKINGS

Top 25,409

in Total Papers Citations

10

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Scholarly Papers (7)

1.

Evidence on the Value of Strategic Planning in Marketing: How Much Planning Should a Marketing Planner Plan?

STRATEGIC MARKETING AND MANAGEMENT, H. Thomas, D. Gardner, ed., pp. 73-87, John Wiley & Sons, Ltd, 1985
Number of pages: 10 Posted: 04 Apr 2005 Last Revised: 31 Dec 2011
J. Scott Armstrong and David Reibstein
University of Pennsylvania - Marketing Department and Marketing Science Institute
Downloads 456 (61,034)

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strategic planning, marketing, formal planning, corporate planning

2.

Number of Competitors and Dynamic Stability of Competition: Five is a Crowd in the Market Share Attraction Model

Darden Business School Working Paper No. 01-08
Number of pages: 22 Posted: 16 Mar 2001
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business, Marketing Science Institute and Carnegie Mellon University - David A. Tepper School of Business
Downloads 326 (90,518)

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3.

Why is Five a Crowd in the Market Share Attraction Model: The Dynamic Stability of Competition

Darden Business School Working Paper No. 01-21
Number of pages: 28 Posted: 06 Sep 2001
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business, Marketing Science Institute and Carnegie Mellon University - David A. Tepper School of Business
Downloads 281 (106,291)

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4.

Customer Capital, Financial Constraints, and Stock Returns

Number of pages: 61 Posted: 15 Jun 2018 Last Revised: 08 Feb 2019
Winston Dou, Yan Ji, David Reibstein and Wei Wu
The Wharton School, University of Pennsylvania, Hong Kong University of Science & Technology (HKUST), Marketing Science Institute and Texas A&M University - Department of Finance
Downloads 125 (222,300)

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Brand loyalty; Financial constraints risk; Inalienable human capital; Talent turnover

5.

An Empirical Pooling Approach for Estimating Marketing Mix Elasticities with PIMS Data

Marketing Science, 12:1 , 103-124 (1993)
Number of pages: 22 Posted: 04 Jun 2016
University of Michigan, Stephen M. Ross School of Business, Pennsylvania State University, Marketing Science Institute and University of Michigan, Stephen M. Ross School of Business
Downloads 30 (459,184)

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econometric models, regression and other statistical techniques, marketing mix, competitive strategy

6.

Turf Wars: Product Line Strategies in Markets with Preference Based Segmentation

Robert H. Smith School Research Paper No. RHS-06-149
Posted: 24 Feb 2013 Last Revised: 02 Oct 2017
Yogesh V. Joshi, David Reibstein and Z. John Zhang
University of Maryland - Department of Marketing, Marketing Science Institute and University of Pennsylvania - The Wharton School - Department of Marketing

Abstract:

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product line strategy, differentiation, multi-product competition, game theory

7.

Optimal Entry Timing in Markets with Social Influence

Management Science, Vol. 55, No. 6, pp. 926–939, June 2009
Posted: 19 May 2009 Last Revised: 05 Apr 2012
Yogesh V. Joshi, David Reibstein and Z. John Zhang
University of Maryland - Department of Marketing, Marketing Science Institute and University of Pennsylvania - The Wharton School - Department of Marketing

Abstract:

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market entry, social influence, optimal timing, brand extension