David Reibstein

University of Pennsylvania - Marketing Department

700 Jon M. Huntsman Hall

3730 Walnut Street

Philadelphia, PA 19104-6340

United States

SCHOLARLY PAPERS

11

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1,569

SSRN CITATIONS
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SSRN RANKINGS

Top 35,238

in Total Papers Citations

4

CROSSREF CITATIONS

14

Scholarly Papers (11)

1.

Evidence on the Value of Strategic Planning in Marketing: How Much Planning Should a Marketing Planner Plan?

STRATEGIC MARKETING AND MANAGEMENT, H. Thomas, D. Gardner, ed., pp. 73-87, John Wiley & Sons, Ltd, 1985
Number of pages: 10 Posted: 04 Apr 2005 Last Revised: 31 Dec 2011
J. Scott Armstrong and David Reibstein
University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 475 (62,339)

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strategic planning, marketing, formal planning, corporate planning

2.

Number of Competitors and Dynamic Stability of Competition: Five is a Crowd in the Market Share Attraction Model

Darden Business School Working Paper No. 01-08
Number of pages: 22 Posted: 16 Mar 2001
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business, University of Pennsylvania - Marketing Department and Carnegie Mellon University - David A. Tepper School of Business
Downloads 326 (96,863)

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3.

Why is Five a Crowd in the Market Share Attraction Model: The Dynamic Stability of Competition

Darden Business School Working Paper No. 01-21
Number of pages: 28 Posted: 06 Sep 2001
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business, University of Pennsylvania - Marketing Department and Carnegie Mellon University - David A. Tepper School of Business
Downloads 287 (111,330)
Citation 4

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4.

Inalienable Customer Capital, Corporate Liquidity, and Stock Returns

Journal of Finance, Forthcoming, The Rodney L. White Center Working Papers Series at the Wharton School, Mays Business School Research Paper No. 3187850
Number of pages: 75 Posted: 15 Jun 2018 Last Revised: 08 Oct 2019
Winston Dou, Yan Ji, David Reibstein and Wei Wu
The Wharton School, University of Pennsylvania, Hong Kong University of Science & Technology (HKUST), University of Pennsylvania - Marketing Department and Texas A&M University - Department of Finance
Downloads 277 (115,585)
Citation 3

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Brand loyalty, Financial constraints risk, Inalienable human capital, Talent turnover, Marketing

5.

Damaged Damages: Errors in Patent and False Advertising Litigation

Kelley School of Business Research Paper No. 19-40
Number of pages: 57 Posted: 24 Aug 2019 Last Revised: 16 Feb 2020
Suneal Bedi and David Reibstein
Indiana University - Kelley School of Business and University of Pennsylvania - Marketing Department
Downloads 58 (379,874)

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patent, class action, consumer protection, marketing, empirical, law, false advertising, damages

6.

Measuring Trademark Dilution by Tarnishment

Indiana Law Journal, Forthcoming, Kelley School of Business Research Paper No. 19-36
Number of pages: 60 Posted: 02 Jul 2019 Last Revised: 19 Jul 2019
Suneal Bedi and David Reibstein
Indiana University - Kelley School of Business and University of Pennsylvania - Marketing Department
Downloads 50 (406,653)

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trademarks, dilution, tarnishment, empirical, psychology, marketing, brand

7.

Supplement to 'Inalienable Customer Capital, Corporate Liquidity, and Stock Returns'

Journal of Finance, Forthcoming
Number of pages: 38 Posted: 17 Oct 2019
Winston Dou, Yan Ji, David Reibstein and Wei Wu
The Wharton School, University of Pennsylvania, Hong Kong University of Science & Technology (HKUST), University of Pennsylvania - Marketing Department and Texas A&M University - Department of Finance
Downloads 39 (448,796)

Abstract:

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Brand loyalty; Financial constraints risk; Inalienable human capital; Talent turnover; Marketing

8.

An Empirical Pooling Approach for Estimating Marketing Mix Elasticities with PIMS Data

Marketing Science, 12:1 , 103-124 (1993)
Number of pages: 22 Posted: 04 Jun 2016
University of Michigan, Stephen M. Ross School of Business, Pennsylvania State University, University of Pennsylvania - Marketing Department and University of Michigan, Stephen M. Ross School of Business
Downloads 31 (484,516)
Citation 1

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econometric models, regression and other statistical techniques, marketing mix, competitive strategy

9.

Drowning in Metrics: How Managers Select and Trade-Off Metrics for Making Marketing Budgetary Decisions

Number of pages: 48 Posted: 01 Jan 2020
Ofer Mintz, Yakov Bart, Peter Lenk and David Reibstein
University of Technology Sydney Business School, Northeastern University - D'Amore-McKim School of Business, University of Michigan, Stephen M. Ross School of Business and University of Pennsylvania - Marketing Department
Downloads 26 (510,973)

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metrics; managerial decision making; menu-based conjoint analysis; dashboards; marketing budget

10.

Turf Wars: Product Line Strategies in Markets with Preference Based Segmentation

Robert H. Smith School Research Paper No. RHS-06-149
Posted: 24 Feb 2013 Last Revised: 02 Oct 2017
Yogesh V. Joshi, David Reibstein and Z. John Zhang
University of Maryland - Department of Marketing, University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School - Department of Marketing

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product line strategy, differentiation, multi-product competition, game theory

11.

Optimal Entry Timing in Markets with Social Influence

Management Science, Vol. 55, No. 6, pp. 926–939, June 2009
Posted: 19 May 2009 Last Revised: 05 Apr 2012
Yogesh V. Joshi, David Reibstein and Z. John Zhang
University of Maryland - Department of Marketing, University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School - Department of Marketing

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market entry, social influence, optimal timing, brand extension