David Reibstein

University of Pennsylvania - The Wharton School

SCHOLARLY PAPERS

13

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5,689

TOTAL CITATIONS
Rank 23,342

SSRN RANKINGS

Top 23,342

in Total Papers Citations

18

Scholarly Papers (13)

1.

Crypto-Marketing: How Non-Fungible Tokens (NFTs) Challenge Traditional Marketing

Forthcoming, Marketing Letters
Number of pages: 12 Posted: 04 Apr 2022 Last Revised: 29 Jun 2022
University of St. Gallen (HSG), Institute of Behavioral Science and Technology, University of St.Gallen, University of Lucerne, University of Lausanne, University of Pennsylvania - Marketing Department, University of Pennsylvania - The Wharton School, University of Lucerne, Columbia Business School - International Business and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 2,404 (12,643)

Abstract:

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Non-fungible token, NFT, crypto-marketing, blockchain, ownership, authenticity, status, sharing, decentralization

2.

Inalienable Customer Capital, Corporate Liquidity, and Stock Returns

Journal of Finance, 2021, Vol. 76, No.1, 211-265, The Rodney L. White Center Working Papers Series at the Wharton School, Mays Business School Research Paper No. 3187850, Jacobs Levy Equity Management Center for Quantitative Financial Research Paper
Number of pages: 78 Posted: 15 Jun 2018 Last Revised: 17 Feb 2021
Winston Wei Dou, Yan Ji, David Reibstein and Wei Wu
University of Pennsylvania - The Wharton School, Hong Kong University of Science & Technology (HKUST), University of Pennsylvania - The Wharton School and Texas A&M University
Downloads 827 (62,008)
Citation 11

Abstract:

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Brand loyalty, Financial constraints risk, Inalienable human capital, Talent turnover, Marketing

3.

Evidence on the Value of Strategic Planning in Marketing: How Much Planning Should a Marketing Planner Plan?

STRATEGIC MARKETING AND MANAGEMENT, H. Thomas, D. Gardner, ed., pp. 73-87, John Wiley & Sons, Ltd, 1985
Number of pages: 10 Posted: 04 Apr 2005 Last Revised: 31 Dec 2011
J. Scott Armstrong and David Reibstein
University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School
Downloads 665 (82,337)

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strategic planning, marketing, formal planning, corporate planning

4.

Number of Competitors and Dynamic Stability of Competition: Five is a Crowd in the Market Share Attraction Model

Number of pages: 22 Posted: 16 Mar 2001
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business, University of Pennsylvania - The Wharton School and Carnegie Mellon University - David A. Tepper School of Business
Downloads 366 (169,423)

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5.

Damaged Damages: Errors in Patent and False Advertising Litigation

73 Alabama Law Review 385 (2020)
Number of pages: 52 Posted: 24 Aug 2019 Last Revised: 05 Jan 2022
Suneal Bedi and David Reibstein
Indiana University - Kelley School of Business and University of Pennsylvania - The Wharton School
Downloads 358 (173,490)

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patent, class action, consumer protection, marketing, empirical, law, false advertising, damages

6.

Why is Five a Crowd in the Market Share Attraction Model: The Dynamic Stability of Competition

Number of pages: 28 Posted: 06 Sep 2001
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business, University of Pennsylvania - The Wharton School and Carnegie Mellon University - David A. Tepper School of Business
Downloads 325 (192,684)
Citation 4

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7.

Supplement to 'Inalienable Customer Capital, Corporate Liquidity, and Stock Returns'

Journal of Finance, Forthcoming
Number of pages: 38 Posted: 17 Oct 2019 Last Revised: 18 Dec 2022
Winston Wei Dou, Yan Ji, David Reibstein and Wei Wu
University of Pennsylvania - The Wharton School, Hong Kong University of Science & Technology (HKUST), University of Pennsylvania - The Wharton School and Texas A&M University
Downloads 228 (276,632)

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Brand loyalty; Financial constraints risk; Inalienable human capital; Talent turnover; Marketing

8.

Measuring Trademark Dilution by Tarnishment

Indiana Law Journal, Vol. 95, No. 683, 2020
Number of pages: 53 Posted: 02 Jul 2019 Last Revised: 04 Jun 2020
Suneal Bedi and David Reibstein
Indiana University - Kelley School of Business and University of Pennsylvania - The Wharton School
Downloads 165 (371,943)

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trademarks, dilution, tarnishment, empirical, psychology, marketing, brand

9.

Hybrid BYO Conjoint with Boosting for Data Fusion

Number of pages: 49 Posted: 01 Jan 2020 Last Revised: 08 Jun 2023
Ofer Mintz, Yakov Bart, Peter Lenk, Peter Lenk and David Reibstein
University of Technology Sydney Business School, Northeastern University - D'Amore-McKim School of Business, University of Michigan, Stephen M. Ross School of BusinessUniversity of Michigan and University of Pennsylvania - The Wharton School
Downloads 151 (400,877)
Citation 2

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menu-based conjoint; data fusion; Bayesian inference; metrics; dashboards; boosting

10.

Harnessing Generative AI to Drive Responsible Business Research and Accelerate Social Impact

The Wharton School Research Paper
Number of pages: 30 Posted: 11 Nov 2024
David S. Steingard, David Reibstein and Mark Normandin
Saint Joseph's University - Haub School of Business, University of Pennsylvania - The Wharton School and Saint Joseph's University - Haub School of Business
Downloads 113 (502,878)

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11.

An Empirical Pooling Approach for Estimating Marketing Mix Elasticities with PIMS Data

Marketing Science, 12:1 , 103-124 (1993)
Number of pages: 22 Posted: 04 Jun 2016
University of Michigan, Stephen M. Ross School of Business, Pennsylvania State University, University of Pennsylvania - The Wharton School and University of Michigan, Stephen M. Ross School of Business
Downloads 87 (599,215)
Citation 1

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econometric models, regression and other statistical techniques, marketing mix, competitive strategy

12.

Turf Wars: Product Line Strategies in Markets with Preference Based Segmentation

Robert H. Smith School Research Paper No. RHS-06-149
Posted: 24 Feb 2013 Last Revised: 02 Oct 2017
Yogesh V. Joshi, David Reibstein and Z. John Zhang
University of Maryland - Department of Marketing, University of Pennsylvania - The Wharton School and University of Pennsylvania - The Wharton School - Department of Marketing

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product line strategy, differentiation, multi-product competition, game theory

13.

Optimal Entry Timing in Markets with Social Influence

Management Science, Vol. 55, No. 6, pp. 926–939, June 2009
Posted: 19 May 2009 Last Revised: 05 Apr 2012
Yogesh V. Joshi, David Reibstein and Z. John Zhang
University of Maryland - Department of Marketing, University of Pennsylvania - The Wharton School and University of Pennsylvania - The Wharton School - Department of Marketing

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market entry, social influence, optimal timing, brand extension