David Reibstein

University of Pennsylvania - Marketing Department

700 Jon M. Huntsman Hall

3730 Walnut Street

Philadelphia, PA 19104-6340

United States

SCHOLARLY PAPERS

11

DOWNLOADS
Rank 28,228

SSRN RANKINGS

Top 28,228

in Total Papers Downloads

2,218

SSRN CITATIONS
Rank 31,011

SSRN RANKINGS

Top 31,011

in Total Papers Citations

13

CROSSREF CITATIONS

15

Scholarly Papers (11)

1.

Inalienable Customer Capital, Corporate Liquidity, and Stock Returns

Journal of Finance, 2021, Vol. 76, No.1, 211-265, The Rodney L. White Center Working Papers Series at the Wharton School, Mays Business School Research Paper No. 3187850, Jacobs Levy Equity Management Center for Quantitative Financial Research Paper
Number of pages: 78 Posted: 15 Jun 2018 Last Revised: 17 Feb 2021
Winston Dou, Yan Ji, David Reibstein and Wei Wu
The Wharton School, University of Pennsylvania, Hong Kong University of Science & Technology (HKUST), University of Pennsylvania - Marketing Department and Texas A&M University
Downloads 567 (61,139)
Citation 11

Abstract:

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Brand loyalty, Financial constraints risk, Inalienable human capital, Talent turnover, Marketing

2.

Evidence on the Value of Strategic Planning in Marketing: How Much Planning Should a Marketing Planner Plan?

STRATEGIC MARKETING AND MANAGEMENT, H. Thomas, D. Gardner, ed., pp. 73-87, John Wiley & Sons, Ltd, 1985
Number of pages: 10 Posted: 04 Apr 2005 Last Revised: 31 Dec 2011
J. Scott Armstrong and David Reibstein
University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 518 (68,514)

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strategic planning, marketing, formal planning, corporate planning

3.

Number of Competitors and Dynamic Stability of Competition: Five is a Crowd in the Market Share Attraction Model

Number of pages: 22 Posted: 16 Mar 2001
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business, University of Pennsylvania - Marketing Department and Carnegie Mellon University - David A. Tepper School of Business
Downloads 330 (115,824)

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4.

Why is Five a Crowd in the Market Share Attraction Model: The Dynamic Stability of Competition

Number of pages: 28 Posted: 06 Sep 2001
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business, University of Pennsylvania - Marketing Department and Carnegie Mellon University - David A. Tepper School of Business
Downloads 293 (131,597)
Citation 4

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5.

Damaged Damages: Errors in Patent and False Advertising Litigation

Alabama Law Review, Forthcoming
Number of pages: 57 Posted: 24 Aug 2019 Last Revised: 04 Mar 2021
Suneal Bedi and David Reibstein
Indiana University - Kelley School of Business and University of Pennsylvania - Marketing Department
Downloads 189 (201,134)

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patent, class action, consumer protection, marketing, empirical, law, false advertising, damages

6.

Supplement to 'Inalienable Customer Capital, Corporate Liquidity, and Stock Returns'

Journal of Finance, Forthcoming
Number of pages: 38 Posted: 17 Oct 2019 Last Revised: 16 Jun 2020
Winston Dou, Yan Ji, David Reibstein and Wei Wu
The Wharton School, University of Pennsylvania, Hong Kong University of Science & Technology (HKUST), University of Pennsylvania - Marketing Department and Texas A&M University
Downloads 125 (282,141)

Abstract:

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Brand loyalty; Financial constraints risk; Inalienable human capital; Talent turnover; Marketing

7.

Measuring Trademark Dilution by Tarnishment

Indiana Law Journal, Vol. 95, No. 683, 2020
Number of pages: 53 Posted: 02 Jul 2019 Last Revised: 04 Jun 2020
Suneal Bedi and David Reibstein
Indiana University - Kelley School of Business and University of Pennsylvania - Marketing Department
Downloads 109 (311,035)

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trademarks, dilution, tarnishment, empirical, psychology, marketing, brand

8.

Hybrid BYO Conjoint with Boosting for Data Fusion: Estimating Context Effects for Marketing Dashboards

Number of pages: 57 Posted: 01 Jan 2020 Last Revised: 02 Sep 2021
Ofer Mintz, Yakov Bart, Peter Lenk, Peter Lenk and David Reibstein
University of Technology Sydney Business School, Northeastern University - D'Amore-McKim School of Business, University of Michigan, Stephen M. Ross School of BusinessUniversity of Michigan and University of Pennsylvania - Marketing Department
Downloads 51 (475,611)
Citation 2

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menu-based conjoint; data fusion; Bayesian inference; metrics; dashboards; boosting

9.

An Empirical Pooling Approach for Estimating Marketing Mix Elasticities with PIMS Data

Marketing Science, 12:1 , 103-124 (1993)
Number of pages: 22 Posted: 04 Jun 2016
University of Michigan, Stephen M. Ross School of Business, Pennsylvania State University, University of Pennsylvania - Marketing Department and University of Michigan, Stephen M. Ross School of Business
Downloads 36 (543,915)
Citation 1

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econometric models, regression and other statistical techniques, marketing mix, competitive strategy

10.

Turf Wars: Product Line Strategies in Markets with Preference Based Segmentation

Robert H. Smith School Research Paper No. RHS-06-149
Posted: 24 Feb 2013 Last Revised: 02 Oct 2017
Yogesh V. Joshi, David Reibstein and Z. John Zhang
University of Maryland - Department of Marketing, University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School - Department of Marketing

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product line strategy, differentiation, multi-product competition, game theory

11.

Optimal Entry Timing in Markets with Social Influence

Management Science, Vol. 55, No. 6, pp. 926–939, June 2009
Posted: 19 May 2009 Last Revised: 05 Apr 2012
Yogesh V. Joshi, David Reibstein and Z. John Zhang
University of Maryland - Department of Marketing, University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School - Department of Marketing

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market entry, social influence, optimal timing, brand extension