Author Page for Erjen van Nierop

Interaction between Shelf Layout and Marketing Effectiveness and its Impact on Optimizing Shelf Arrangements

ERIM Report Series Reference No. ERS-2006-013-MKT

Number of pages: 38 Posted: 23 Dec 2006

Erjen van Nierop, D. Fok, D. Fok and Philip Hans Franses

Carnegie Mellon University - David A. Tepper School of Business, Econometric Institute - Erasmus University RotterdamErasmus Research Institute of Management (ERIM) and Erasmus University Rotterdam (EUR) - Department of Econometrics

Downloads 405 (111,083)

Citation 3

Abstract:

2.

Number of Competitors and Dynamic Stability of Competition: Five is a Crowd in the Market Share Attraction Model

Number of pages: 22 Posted: 16 Mar 2001

Paul Farris, Phillip E. Pfeifer, David Reibstein and Erjen van Nierop

University of Virginia - Darden School of Business, University of Virginia - Darden School of Business, University of Pennsylvania - Marketing Department and Carnegie Mellon University - David A. Tepper School of Business

Downloads 346 (132,591)

Abstract:

3.

Why is Five a Crowd in the Market Share Attraction Model: The Dynamic Stability of Competition

Number of pages: 28 Posted: 06 Sep 2001

Paul Farris, Phillip E. Pfeifer, David Reibstein and Erjen van Nierop

University of Virginia - Darden School of Business, University of Virginia - Darden School of Business, University of Pennsylvania - Marketing Department and Carnegie Mellon University - David A. Tepper School of Business

Downloads 310 (148,985)

Citation 4

Abstract:

4.

Sales Models for Many Items Using Attribute Data

Number of pages: 28 Posted: 17 Feb 2003

Erjen van Nierop, D. Fok, D. Fok and Philip Hans Franses

Carnegie Mellon University - David A. Tepper School of Business, Econometric Institute - Erasmus University RotterdamErasmus Research Institute of Management (ERIM) and Erasmus University Rotterdam (EUR) - Department of Econometrics

Downloads 309 (149,495)

Citation 1

Abstract:

5.

Modeling Unobserved Consideration Sets for Household Panel Data

ERIM Report Series Reference No. ERS-2000-42-MKT

Number of pages: 49 Posted: 26 Aug 2006

Erjen van Nierop, Richard Paap, Bart J. Bronnenberg, Philip Hans Franses and Michel Wedel

Carnegie Mellon University - David A. Tepper School of Business, Erasmus University Rotterdam (EUR) - Department of Econometrics, Tilburg University, CentER, Erasmus University Rotterdam (EUR) - Department of Econometrics and University of Maryland - Robert H. Smith School of Business, Marketing Department

Downloads 195 (234,632)

Citation 7

Abstract:

6.

Path Dependencies and the Long-Term Effects of Routinized Marketing Decisions

ERIM Report Series Reference No. ERS-2008-035-MKT

Number of pages: 30 Posted: 20 Jun 2008

Paul Farris, Willem Verbeke, Peter Dickson and Erjen van Nierop

University of Virginia - Darden School of Business, Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), affiliation not provided to SSRN and Carnegie Mellon University - David A. Tepper School of Business

Downloads 76 (467,831)

Erjen van Nierop

Carnegie Mellon University - David A. Tepper School of Business

Visiting Assistant Professor of Marketing

Erasmus Research Institute of Management (ERIM)

Tinbergen Institute

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Scholarly Papers (6)

Interaction between Shelf Layout and Marketing Effectiveness and its Impact on Optimizing Shelf Arrangements

Abstract:

Number of Competitors and Dynamic Stability of Competition: Five is a Crowd in the Market Share Attraction Model

Abstract:

Why is Five a Crowd in the Market Share Attraction Model: The Dynamic Stability of Competition

Abstract:

Sales Models for Many Items Using Attribute Data

Abstract:

Modeling Unobserved Consideration Sets for Household Panel Data

Abstract:

Path Dependencies and the Long-Term Effects of Routinized Marketing Decisions

Abstract: