Blackberry Hill Bristol
West Bristol
Bristol, Avon BS16 1QY
United Kingdom
University of the West of England (UWE)
Sentiment Analysis, Consumer-Centric Design, Entertainment, Emotions, Digital Marketing
servitization, deservitization, service infusion, service dilution, product-service system, industrial services, B2B service growth, service innovation
strategic outsourcing, core competencies, RBV, TCE
Build to order, BTO, innovation, transition, barriers, enablers, bespoke production, mass customisation
Enterprise Transformation, Innovation, New Product Development, Build to Order, Lean, Automotive Industry, Supply Chain Management
Innovation, New Product Development, Build to Order, Lean, Engineering Systems Approach