Subrata K. Sen

Yale School of Management

Joseph F. Cullman Professor of Marketing

135 Prospect Street

P.O. Box 208200

New Haven, CT 06520-8200

United States

SCHOLARLY PAPERS

2

DOWNLOADS

665

SSRN CITATIONS

0

CROSSREF CITATIONS

3

Scholarly Papers (2)

1.

Does Anti-Drug Advertising Work?

Yale SOM Working Paper No. MK-01
Number of pages: 54 Posted: 11 Nov 2003
City University of New York - Allen G. Aaronson Department of Marketing & International Business, New York University (NYU) - Department of Marketing, London Business School and Yale School of Management
Downloads 630 (41,551)

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2.

Marketing and Politics: Models, Behavior, and Policy Implications

Marketing Letters, Apr 2012, Vol. 48, No. 2: 282-295., Rotman School of Management Working Paper No. 2733252
Number of pages: 20 Posted: 18 Feb 2016
Northwestern University - Kellogg School of Management, Simon School of Business – University of Rochester, Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship, Temple University - Department of Political Science, University of Toronto - Rotman School of Management, Simon Graduate School of Business, University of Rochester, University of Minnesota - Twin Cities - Carlson School of Management, Yale School of Management, University of Toronto - Rotman School of Management and University of Chicago - Booth School of Business
Downloads 35 (448,837)

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political marketing, elections, campaigns, advertising