Author Page for Subrata K. Sen

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Does Anti-Drug Advertising Work?

Yale SOM Working Paper No. MK-01

Number of pages: 54 Posted: 11 Nov 2003

Lauren Block, Vicki Morwitz, William P. Putsis and Subrata K. Sen

City University of New York (CUNY) - Allen G. Aaronson Department of Marketing & International Business, New York University (NYU) - Department of Marketing, London Business School and Yale School of Management

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Abstract:

Marketing and Politics: Models, Behavior, and Policy Implications

Marketing Letters, Apr 2012, Vol. 48, No. 2: 282-295., Rotman School of Management Working Paper No. 2733252

Number of pages: 20 Posted: 18 Feb 2016

Brett R. Gordon, Mitchell J. Lovett, Ron Shachar, Kevin Arceneaux, Sridhar Moorthy, Michael Peress, Akshay R. Rao, Subrata K. Sen, David Soberman and Oleg Urminsky

Northwestern University - Kellogg School of Management, Simon School of Business – University of Rochester, Reichman University, Temple University - Department of Political Science, University of Toronto - Rotman School of Management, Simon Graduate School of Business, University of Rochester, University of Minnesota - Twin Cities - Carlson School of Management, Yale School of Management, University of Toronto - Rotman School of Management and University of Chicago - Booth School of Business

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Citation 1

Subrata K. Sen

Yale School of Management

Joseph F. Cullman Professor of Marketing

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841

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Scholarly Papers (2)

Does Anti-Drug Advertising Work?

Abstract:

Marketing and Politics: Models, Behavior, and Policy Implications

Abstract: