Marianna Sigala

University of South Australia - School of Management

Australia

  • University of South Australia - School of Management

SCHOLARLY PAPERS

2

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572

TOTAL CITATIONS

9

Scholarly Papers (2)

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1.

Progress on Robotics in Hospitality and Tourism: A Review of the Literature

Journal of Hospitality and Tourism Technology, Forthcoming
Number of pages: 35 Posted: 07 Mar 2019
Stanislav Hristov Ivanov, Stanislav Hristov Ivanov, Ulrike Gretzel, Katerina Berezina, Marianna Sigala and Craig Webster
ZangadorZangador Research institute, University of Southern California, University of South Florida - College of Hospitality and Tourism Leadership, University of South Australia - School of Management and Ball State University
Downloads 294 (207,949)
Citation 3

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Robotics, Robonomics, Robot Design, Robot Adoption, Servicescape, rService, Human-Robot Interaction, Research Agenda

2.

Customer Engagement in a Big Data World

Journal of Services Marketing (Forthcoming) , Northeastern U. D’Amore-McKim School of Business Research Paper No. 2897945, Gabelli School of Business, Fordham University Research Paper No. 2897945
Number of pages: 11 Posted: 13 Jan 2017 Last Revised: 22 Jul 2021
Werner H. Kunz, Lerzan Aksoy, Yakov Bart, Kristina Heinonen, Sertan Kabadayi, Francisco Villaroel Ordenes, Marianna Sigala, David Diaz and Babis Theodoulidis
University of Massachusetts, Fordham University - Gabelli School of Business, Northeastern University - D'Amore-McKim School of Business, Hanken School of Economics, Fordham University - Gabelli School of Business, University of Massachusetts Amherst - Department of Marketing, University of South Australia - School of Management, Universidad de Chile - Escuela de Economia y Negocios and affiliation not provided to SSRN
Downloads 278 (220,453)
Citation 6

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Customer engagement, Big Data, value creation, data-driven engagement