Zhaoning Wang

Analysis Group, Inc.

Economist

111 Huntington Avenue

Tenth Floor

Boston, MA 02199

United States

Harvard University - Department of Economics

Littauer Center

Cambridge, MA 02138

United States

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Why Advertising Safety Isn’t Safe? Reminder Effect and Consumers’ Responses to Product Quality Information

INSEAD Working Paper No. 2017/69/STR/EMI
Posted: 26 Jan 2017 Last Revised: 18 Dec 2017
Juan Ma, Zhaoning Wang and Tarun Khanna
INSEAD, Analysis Group, Inc. and Harvard University - Strategy Unit

Abstract:

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Information Disclosure, Behavioral Economics, Development Economics, Randomized Control Trial, Product Safety, China