Mahera Mazhar

Department of Commerce

BS Commerce

Faqir Mohammad Dura Khan Road,

Near cheel chowk

Karachi, Sindh 75500

Pakistan

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Scholarly Papers (1)

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Impact of Product Packaging on Consumers Buying Behavior: Evidence from Karachi

Journal of Marketing and Consumer Research, Vol. 16, pp. 35-42, 2015
Number of pages: 8 Posted: 06 Feb 2017
Department of Commerce, Department of Media Studies, Sindh Madressatul Islam University and Bilkent University, Department of Management, Students
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Abstract:

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Product Packaging, Buying Behavior, Consumer Behaviour