Sayeda Daud

Department of Media Studies

Professor

Aiwan-e- Tijarat Road

Karachi, Sindh 74000

Pakistan

  • Department of Media Studies

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Impact of Product Packaging on Consumers Buying Behavior: Evidence from Karachi

Journal of Marketing and Consumer Research, Vol. 16, pp. 35-42, 2015
Number of pages: 8 Posted: 06 Feb 2017
Mahera Mazhar, Sayeda Daud, Sana Arz Bhutto and Muhammad Mubeen
Department of Commerce, Department of Media Studies, Sindh Madressatul Islam University and IQRA University
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Abstract:

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Product Packaging, Buying Behavior, Consumer Behaviour