Anna McAlister

Endicott College

376 Hale Street

Beverly, MA 01915

United States

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Scholarly Papers (1)

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Persuading Children: A Framework for Understanding Long-Lasting Influences on Children’s Food Choices

INSEAD Working Paper No. 2017/19/MKT
Number of pages: 41 Posted: 04 Feb 2017 Last Revised: 16 Jan 2018
INSEAD, University of Arizona - Eller College of Management, University of Colorado at Boulder, Hong Kong Baptist University, Northwestern University, Endicott College and French National Institute for Agricultural Research (INRA)
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Abstract:

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Food, Children, Marketing, Persuasion, Consideration Sets, Choice, Consumption