Shaojing Sun

Fudan University

Beijing West District Baiyun Load 10th

Shanghai, 100045

China

SCHOLARLY PAPERS

2

DOWNLOADS

177

TOTAL CITATIONS

1

Scholarly Papers (2)

1.

Motivation for Luxury Consumption: Evidence from a Metropolitan City in China

Research in Consumer Behavior, ISBN: 978-0-85724-443-7
Number of pages: 11 Posted: 07 Feb 2017
Ying Wang, Shaojing Sun and Yiping (Amy) Song
Independent, Fudan University and NEOMA Business School
Downloads 177 (348,080)
Citation 1

Abstract:

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2.

Chinese Luxury Consumers: Motivation, Attitude and Behavior

Journal of Promotion Management, 2011
Posted: 11 Feb 2017
Ying Wang, Shaojing Sun and Yiping (Amy) Song
Independent, Fudan University and NEOMA Business School

Abstract:

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attitudes; Chinese consumers; luxury brand; segmentation