Xiaoyu Chen

Shanghai University

Assistant Professor

99 Shangda Rd, Baoshan District,

Shanghai, Shanghai 200444

China

http://https://sites.google.com/view/chenxiaoyu/home

  • Shanghai University

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    • Tel: +86-15827282469
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Who Sells Knowledge Online? An Exploratory Study of Knowledge Celebrities in China

Chen, X., Chua, A. Y., & Pee, L.G. (2022). Who sells knowledge online? An exploratory study of knowledge celebrities in China. Internet Research,32(3),916-942.
Number of pages: 48 Posted: 09 Jun 2022
Xiaoyu Chen, Alton Chua and L.G. Pee
Shanghai University, Nanyang Technological University (NTU) and National University of Singapore (NUS)
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Abstract:

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Digital influencer, Identity signaling, Knowledge celebrity, Knowledge products, Pay-for-knowledge, Sales performance