Thanh Huynh

Vietnam National University - Ho Chi Minh City (VNU-HCM) - International University

Quarter 6, Linh Trung, Thu Duc

Ho Chi Minh, 700000

Vietnam

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Exploring Consumers' Preferences with Regard to Department Stores in Vietnam: An Empirical Assessment of the Multi-Attributes of Store Image

Proceedings of the Annual Vietnam Academic Research Conference on Global Business, Economics, Finance & Social Sciences (AP16Vietnam Conference) ISBN: 978-1-943579-92-1 Hanoi-Vietnam. 7-9 August, 2016. Paper ID: V673
Number of pages: 12 Posted: 08 Feb 2017 Last Revised: 09 Feb 2017
Viet Dung Trinh and Thanh Huynh
Curtin University of Technology - Curtin Business School - Bentley Campus and Vietnam National University - Ho Chi Minh City (VNU-HCM) - International University
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Abstract:

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marketing, department store, store image, multi-attributes, customer perception, store preference