Ricard W. Jensen

Montclair State University

Upper Montclair, NJ 07043

United States

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Scholarly Papers (1)

1.

How Does the Stadium Atmosphere at a College Football Game Affect Behavioral Intentions Across Gender Lines? The Mediating Role of Spectator Satisfaction

International Journal of Management and Marketing Research, v. 9 (2) p. 41-58
Number of pages: 18 Posted: 24 Feb 2017
Ricard W. Jensen, Yam Limbu and Jeonghwan (Jerry) Choi
Montclair State University, Montclair State University and Kean University
Downloads 145 (238,347)

Abstract:

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Sports Stadium Atmosphere, Spectator Satisfaction, Behavioral Intentions, Sports Marketing, Stimulus Organism Response Theory