Jeonghwan (Jerry) Choi

Kean University

1000 Morris Ave

Union, NJ 07083

United States

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Scholarly Papers (1)

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How Does the Stadium Atmosphere at a College Football Game Affect Behavioral Intentions Across Gender Lines? The Mediating Role of Spectator Satisfaction

International Journal of Management and Marketing Research, v. 9 (2) p. 41-58
Number of pages: 18 Posted: 24 Feb 2017
Ricard W. Jensen, Yam Limbu and Jeonghwan (Jerry) Choi
Montclair State University, Montclair State University and Kean University
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Abstract:

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Sports Stadium Atmosphere, Spectator Satisfaction, Behavioral Intentions, Sports Marketing, Stimulus Organism Response Theory