Bernardo Figueiredo

RMIT University

Associate Professor in Marketing

124 La Trobe Street

Melbourne, 3000

Australia

http://www.rmit.edu.au/contact/staff-contacts/academic-staff/a/amado-baptista-de-figueiredo-dr-berna

SCHOLARLY PAPERS

6

DOWNLOADS

122

SSRN CITATIONS

0

CROSSREF CITATIONS

2

Scholarly Papers (6)

1.

The Systemic Creation of Value Through Circulation in Collaborative Consumer Networks

Figueiredo, Bernardo and Daiane Scaraboto (2016) “The Systemic Creation of Value through Circulation in Collaborative Consumer Networks”, Journal of Consumer Research (ABDC A*). 43 (4), 509-533
Number of pages: 76 Posted: 12 Jun 2017
Bernardo Figueiredo and Daiane Scaraboto
RMIT University and Pontifical Catholic University of Chile
Downloads 83 (444,849)

Abstract:

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value creation, collaborative networks, circulation, value outcomes

2.

Critical Regionalities: Re-Thinking Regions in CCT

Chelekis, J. and Figueiredo, B. (2015). Critical Regionalities: Re-thinking regions in CCT. In: Jeff B. Murray , Anastasia Thyroff , Russell Belk (ed.) Consumer Culture Theory (Research in Consumer Behavior), vol 17, Emerald Group Publishing Limited,. ISBN 9781785603235.
Number of pages: 27 Posted: 13 Jun 2017
Jessica Chelekis and Bernardo Figueiredo
Independent and RMIT University
Downloads 13 (833,503)

Abstract:

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critical regionalities; context; regions; gated communities; Latin America

3.

Regions and Archipelagos of Consumer Culture: A Reflexive Approach to Analytical Scales and Boundaries

*Chelekis, Jessica and Figueiredo. B. (2015), “Regions and Archipelagos of Consumer Culture: A Reflexive Approach to Analytical Scales and Boundaries.” Marketing Theory, vol. 15(3) 321–345. (ABDC A)
Number of pages: 42 Posted: 12 Jun 2017
Jessica Chelekis and Bernardo Figueiredo
Independent and RMIT University
Downloads 13 (833,503)

Abstract:

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Area studies, consumer culture, context, critical regionalities, gated communities, Latin America, marketing practices, regions, rice and beans

4.

Holy Mary Goes ’Round: Using Object Circulation to Promote Hybrid Value Regimes in Alternative Economies

Scaraboto D, Figueiredo B. Holy Mary Goes ‘Round: Using Object Circulation to Promote Hybrid Value Regimes in Alternative Economies (2017) Journal of Macromarketing. Published online on Feb 2: 1-13. DOI 0276146717690201.
Number of pages: 43 Posted: 12 Jun 2017
Daiane Scaraboto and Bernardo Figueiredo
Pontifical Catholic University of Chile and RMIT University
Downloads 13 (833,503)

Abstract:

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Alternative economies, church, hybridity, object circulation, value regime, value creation

5.

Transformative Branding: A Dynamic Capability to Challenge the Dominant Social Paradigm

Journal of Macromarketing, 41(4), 531-546. DOI: 10.1177/02761467211043074., The University of Auckland Business School Research Paper Series
Posted: 12 Apr 2022
RMIT University, RMIT University, RMIT University, University of Canterbury and Auckland University of Technology

Abstract:

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transformative branding, hybrid logics, dynamic capabilities, market shaping, dominant social paradigm

6.

Bridging Boundaries in Consumption, Markets, and Culture

Consumption Markets & Culture, 21(4), 295-300. doi:10.1080/10253866.2018.1460906, The University of Auckland Business School Research Paper Series
Posted: 16 Dec 2021
Karen V. Fernandez and Bernardo Figueiredo
University of Auckland Business School and RMIT University

Abstract:

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Bridging boundaries, interdisciplinarity, theory building, consumption, markets