Kaushik Roy

Indian Institute of Management (IIM), Calcutta

E-110, NTB

Joka, Diamond Harbour Road

Calcutta, West Bengal 700104

India

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Market Entry in India: The Curious Case of Starbucks

Rutgers Business Review, Vol. 4, No. 2, 2019

Number of pages: 16 Posted: 14 Jan 2020

Dominik Fischer and Kaushik Roy

Zeppelin University and Indian Institute of Management (IIM), Calcutta

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