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Kaushik Roy

Indian Institute of Management (IIM), Calcutta

E-110, NTB

Joka, Diamond Harbour Road

Calcutta, West Bengal 700104

India

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Market Entry in India: The Curious Case of Starbucks

Rutgers Business Review, Vol. 4, No. 2, 2019
Number of pages: 16 Posted: 14 Jan 2020
Dominik Fischer and Kaushik Roy
Zeppelin University and Indian Institute of Management (IIM), Calcutta
Downloads 5,505 (3,944)
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Abstract:

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Case, Starbucks, International Business, Global Marketing, Market Entry