Heng Zhang

Supply Chain Management Department - W.P.Carey School of Business

Tempe, AZ

United States

SCHOLARLY PAPERS

10

DOWNLOADS
Rank 23,138

SSRN RANKINGS

Top 23,138

in Total Papers Downloads

3,088

SSRN CITATIONS
Rank 43,549

SSRN RANKINGS

Top 43,549

in Total Papers Citations

12

CROSSREF CITATIONS

4

Scholarly Papers (10)

1.

Applied Machine Learning in Operations Management

Number of pages: 34 Posted: 02 Dec 2020 Last Revised: 02 Jan 2021
Hamsa Bastani, Dennis Zhang and Heng Zhang
University of Pennsylvania - The Wharton School, Washington University in St. Louis - John M. Olin Business School and Supply Chain Management Department - W.P.Carey School of Business
Downloads 1,007 (31,507)

Abstract:

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Machine Learning, Supervised Learning, Unsupervised Learning, Reinforcement Learning, Operations Management, Data Analytics, Healthcare, Revenue Management, Supply Chain Management

2.

Cold Start to Improve Market Thickness on Online Advertising Platforms: Data-Driven Algorithms and Field Experiments

Number of pages: 71 Posted: 19 Nov 2020 Last Revised: 10 Dec 2021
University of Illinois at Urbana-Champaign, Washington University in St. Louis - John M. Olin Business School, Supply Chain Management Department - W.P.Carey School of Business, The Chinese University of Hong Kong, University of Illinois at Urbana-Champaign and affiliation not provided to SSRN
Downloads 739 (48,130)
Citation 1

Abstract:

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Cold Start Problem, Online Advertising, Contextual Bandit, Two-Sided Field Experiment

3.

Position Ranking and Auctions for Online Marketplaces

Number of pages: 72 Posted: 03 Mar 2017 Last Revised: 19 Apr 2019
Cheung Kong Graduate School of Business, University of Southern California - Marshall School of Business and Supply Chain Management Department - W.P.Carey School of Business
Downloads 586 (64,921)
Citation 5

Abstract:

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E-Commerce Platforms, Position Auctions, Consumer Search, Seller Externalities, Mechanism Design, Social Surplus Maximization, Generalized Second Price Auction

4.

The Impact of Social Nudges on User-Generated Content for Social Network Platforms

Number of pages: 76 Posted: 05 Jun 2020 Last Revised: 12 May 2022
Tsinghua University - Department of Industrial Engineering, University of California, Los Angeles (UCLA) - Anderson School of Management, Washington University in St. Louis - John M. Olin Business School, Supply Chain Management Department - W.P.Carey School of Business, The Chinese University of Hong Kong, affiliation not provided to SSRN and University of California, Berkeley - Department of Industrial Engineering & Operations Research (IEOR)
Downloads 309 (136,526)

Abstract:

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Content Production, Platform Operations, Social Network, Field Experiment, Information-Based Intervention

5.

Pricing under the Generalized Extreme Value Models with Homogeneous Price Sensitivity Parameters

Number of pages: 37 Posted: 03 Mar 2017 Last Revised: 03 Sep 2017
Supply Chain Management Department - W.P.Carey School of Business, University of Southern California - Marshall School of Business and Cornell University - School of Operations Research and Industrial Engineering
Downloads 118 (320,236)
Citation 2

Abstract:

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Customer Choice Modeling, Generalized Extreme Value Models, Price Optimization

6.

Content Promotion for Online Content Platforms with the Diffusion Effect

Number of pages: 44 Posted: 16 Jun 2021 Last Revised: 19 Apr 2022
University of California, Berkeley - Department of Civil and Environmental Engineering, University of California, Berkeley - Department of Industrial Engineering and Operations Research, University of California, Berkeley - Department of Industrial Engineering & Operations Research (IEOR), Supply Chain Management Department - W.P.Carey School of Business and The Chinese University of Hong Kong
Downloads 87 (390,886)
Citation 1

Abstract:

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Online Content, Diffusion Modelling, Promotion Optimization, Approximation Algorithms

7.

Joint Product Design and Dynamic Assortment Optimization: Integrating Strategic and Tactical Revenue Management

Number of pages: 73 Posted: 29 Apr 2022
University of California, Berkeley - Department of Industrial Engineering and Operations Research, University of Southern California - Marshall School of Business, Supply Chain Management Department - W.P.Carey School of Business and University of California, Berkeley - Department of Industrial Engineering & Operations Research (IEOR)
Downloads 86 (396,443)

Abstract:

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strategic decision, tactical decision, product design, dynamic assortment optimization

8.

Assortment Optimization Under Multiple-Discrete Customer Choices

Number of pages: 30 Posted: 20 Dec 2021
Supply Chain Management Department - W.P.Carey School of Business, University of British Columbia (UBC), University of British Columbia and Arizona State University (ASU)
Downloads 85 (399,179)

Abstract:

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9.

Assortment Optimization under the Paired Combinatorial Logit Model

Number of pages: 95 Posted: 03 Aug 2017 Last Revised: 21 Oct 2018
Supply Chain Management Department - W.P.Carey School of Business, University of Southern California - Marshall School of Business and Cornell University - School of Operations Research and Industrial Engineering
Downloads 69 (445,606)
Citation 10

Abstract:

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Customer Choice Modeling, Pair Combinatorial Logit Model, Assortment Optimization

10.

Multi-Product Pricing under the Multinomial Logit Model with Local Network Effects

Number of pages: 55
Arizona State University, West Campus, Supply Chain Management Department - W.P.Carey School of Business and Washington University in St. Louis
Downloads 2

Abstract:

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