Bharat Sud

University of Waterloo

Lecturer

Waterloo, Ontario N2L 3G1

Canada

http://https://uwaterloo.ca/economics/about/people/bsud

  • University of Waterloo

    • Email
    • Tel: 519-888-4567
SCHOLARLY PAPERS

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Scholarly Papers (2)

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1.

Should You Change Your Ad Messaging or Execution? It Depends on Brand Age

Number of pages: 32 Posted: 28 Aug 2021 Last Revised: 29 Nov 2021
Koen Pauwels, Bharat Sud, Robert Fisher and Kersi Antia
Northeastern University - D’Amore-McKim School of Business, University of Waterloo, University of Alberta - Department of Marketing, Business Economics & Law and University of Western Ontario - Richard Ivey School of Business
Downloads 130 (334,131)

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advertising, advertising messages and execution, brand management, Hausman-Taylor regression

2.

The Effects of Advertised Quality Emphasis and Objective Quality on Sales

Journal of Marketing, Vol. 81(2), p. 114-26, 2017, Tuck School of Business Working Paper No. 2929012, University of Alberta School of Business Research Paper No. 2929012
Number of pages: 13 Posted: 09 Mar 2017 Last Revised: 30 Mar 2017
Praveen K. Kopalle, Robert Fisher, Bharat Sud and Kersi Antia
Dartmouth College - Tuck School of Business, University of Alberta - Department of Marketing, Business Economics & Law, University of Waterloo and University of Western Ontario - Richard Ivey School of Business
Downloads 108 (381,865)

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Advertising; Quality; Marketing Strategy