Bharat Sud

University of Waterloo

Lecturer

Waterloo, Ontario N2L 3G1

Canada

http://https://uwaterloo.ca/economics/about/people/bsud

SCHOLARLY PAPERS

1

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92

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Scholarly Papers (1)

1.

The Effects of Advertised Quality Emphasis and Objective Quality on Sales

Journal of Marketing, Vol. 81(2), p. 114-26, 2017, Tuck School of Business Working Paper No. 2929012, University of Alberta School of Business Research Paper No. 2929012
Number of pages: 13 Posted: 09 Mar 2017 Last Revised: 30 Mar 2017
Dartmouth College - Tuck School of Business, University of Alberta - Department of Marketing, Business Economics & Law, University of Waterloo and University of Western Ontario - Richard Ivey School of Business
Downloads 92 (304,951)

Abstract:

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Advertising; Quality; Marketing Strategy