Anita Marien

University of Miskolc

Assistant Lecturer

Egyetemváros

H3515 Miskolc-Egyetemvaros, H-3515

Hungary

SCHOLARLY PAPERS

3

DOWNLOADS

35

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (3)

1.

The Relationship between Values and General Environmental Behaviour

ECONOMICS AND MANAGEMENT: 2012. 17 (1) ISSN 2029-9338 (ONLINE) ISSN 1822-6515 (CD-ROM) pp. 272-278
Number of pages: 7 Posted: 09 Mar 2017
University of Miskolc, University of Miskolc, University of Miskolc and University of Miskolc
Downloads 18 (542,429)

Abstract:

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social marketing, values, LOV, general environmental behaviour (GEB), Hungary, behavioural segmentation

2.

Social Marketing in Practice - Environmental Behaviour Based Segmentation in Hungary

Proceedings of Retracing the Silkroad: MAG Scholar Global Business Marketing and Tourism Conference, Győr, Hungary, ISBN 978-0-473-21245-2 , Paper 7
Number of pages: 17 Posted: 11 Mar 2017
University of Miskolc, University of Miskolc, University of Miskolc and University of Miskolc
Downloads 10 (592,188)

Abstract:

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social marketing, environmental behaviour based segmentation, social issues, Hungary

3.

Identification between Individuals and Places of Residence

Conference Proceedings of Retracing the Silkroad: MAG Scholar Global Business Marketing and Turism Conference 2012. Győr. Hungary.
Number of pages: 10 Posted: 11 Mar 2017
University of Miskolc, University of Miskolc, University of Miskolc and University of Miskolc
Downloads 7 (611,729)

Abstract:

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identity, identification, place branding, identification factors