Stefan Worm

BI Norwegian Business School

Associate Professor

Nydalsveien 37

Oslo, 0442

Norway

  • BI Norwegian Business School

SCHOLARLY PAPERS

3

DOWNLOADS

1,046

TOTAL CITATIONS

12

Scholarly Papers (3)

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1.

The Evolution of Marketing Channels: Trends and Research Directions

Journal of Retailing, 91(4), 546-568.
Number of pages: 51 Posted: 05 Aug 2018
George W. Watson, Stefan Worm, Robert W. Palmatier and Shankar Ganesan
Southern Illinois University - Southern Illinois University at Edwardsville, BI Norwegian Business School, University of Washington and University of Arizona - Department of Marketing
Downloads 757 (72,519)

Abstract:

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marketing channels, retailers, wholesalers, franchisors, distributors

2.

When and Why Do Customer Solutions Pay Off in Business Markets?

Worm, Stefan, Bharadwaj, Sundar G., Ulaga, Wolfgang and Reinartz, Werner J., When and Why Do Customer Solutions Pay Off in Business Markets? Journal of the Academy of Marketing Science, Forthcoming
Number of pages: 51 Posted: 15 Mar 2017 Last Revised: 03 May 2017
Stefan Worm, Sundar G. Bharadwaj, Wolfgang Ulaga, Werner J. Reinartz and Werner J. Reinartz
BI Norwegian Business School, University of Georgia--Terry School of Business, Arizona State University (ASU) and University of CologneUniversity of Cologne
Downloads 231 (284,758)
Citation 12

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Customer solutions, B2B services, B2B marketing, Firm performance, Return on sales, Differentiation

3.

Impact of Component Supplier Branding on Profitability

Worm, S., & Srivastava, R. K. (2014). Impact of component supplier branding on profitability. International Journal of Research in Marketing, 31(4), 409-424.
Number of pages: 49 Posted: 24 Mar 2017
Stefan Worm and Rajendra K. Srivastava
BI Norwegian Business School and Singapore Management University - Lee Kong Chian School of Business
Downloads 58 (785,719)

Abstract:

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Business-to-business brands, Ingredient branding, Component supplier branding, Brand performance, Financial performance