Stefan Worm

BI Norwegian Business School

Associate Professor

Nydalsveien 37

Oslo, 0442

Norway

SCHOLARLY PAPERS

3

DOWNLOADS

248

SSRN CITATIONS

13

CROSSREF CITATIONS

4

Scholarly Papers (3)

1.

When and Why Do Customer Solutions Pay Off in Business Markets?

Worm, Stefan, Bharadwaj, Sundar G., Ulaga, Wolfgang and Reinartz, Werner J., When and Why Do Customer Solutions Pay Off in Business Markets? Journal of the Academy of Marketing Science, Forthcoming
Number of pages: 51 Posted: 15 Mar 2017 Last Revised: 03 May 2017
BI Norwegian Business School, University of Georgia--Terry School of Business, Arizona State University (ASU) and University of Cologne
Downloads 159 (225,838)
Citation 12

Abstract:

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Customer solutions, B2B services, B2B marketing, Firm performance, Return on sales, Differentiation

2.

The Evolution of Marketing Channels: Trends and Research Directions

Journal of Retailing, 91(4), 546-568.
Number of pages: 51 Posted: 05 Aug 2018
Southern Illinois University at Edwardsville, BI Norwegian Business School, University of Washington and University of Arizona - Department of Marketing
Downloads 62 (420,915)

Abstract:

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marketing channels, retailers, wholesalers, franchisors, distributors

3.

Impact of Component Supplier Branding on Profitability

Worm, S., & Srivastava, R. K. (2014). Impact of component supplier branding on profitability. International Journal of Research in Marketing, 31(4), 409-424.
Number of pages: 49 Posted: 24 Mar 2017
Stefan Worm and Rajendra K. Srivastava
BI Norwegian Business School and Singapore Management University - Lee Kong Chian School of Business
Downloads 27 (576,763)

Abstract:

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Business-to-business brands, Ingredient branding, Component supplier branding, Brand performance, Financial performance