Wolfgang Ulaga

Arizona State University (ASU)

Professor

Farmer Building 440G PO Box 872011

Tempe, AZ 85287

United States

SCHOLARLY PAPERS

1

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176

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13

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Scholarly Papers (1)

1.

When and Why Do Customer Solutions Pay Off in Business Markets?

Worm, Stefan, Bharadwaj, Sundar G., Ulaga, Wolfgang and Reinartz, Werner J., When and Why Do Customer Solutions Pay Off in Business Markets? Journal of the Academy of Marketing Science, Forthcoming
Number of pages: 51 Posted: 15 Mar 2017 Last Revised: 03 May 2017
BI Norwegian Business School, University of Georgia--Terry School of Business, Arizona State University (ASU) and University of CologneUniversity of Cologne
Downloads 176 (247,997)
Citation 12

Abstract:

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Customer solutions, B2B services, B2B marketing, Firm performance, Return on sales, Differentiation