Praveen K. Kopalle

Dartmouth College - Tuck School of Business

Associate Professor

100 Tuck Hall

Hanover, NH 03755

United States

SCHOLARLY PAPERS

14

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2,790

SSRN CITATIONS
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Top 30,834

in Total Papers Citations

6

CROSSREF CITATIONS

18

Scholarly Papers (14)

1.

The Economic Viability of Frequency Reward Programs in a Strategic Competitive Environment

Tuck School of Business at Dartmouth Working Paper No. 01-02
Number of pages: 54 Posted: 11 Apr 2001
Praveen K. Kopalle and Scott Neslin
Dartmouth College - Tuck School of Business and Dartmouth College - Tuck School of Business
Downloads 731 (36,995)
Citation 5

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2.

The 'Right' Consumers for Better Concepts: Identifying and Using Consumers High in Emergent Nature to Further Develop New Product Concepts

Journal of Marketing Research, Forthcoming
Number of pages: 53 Posted: 07 May 2010 Last Revised: 02 Jun 2010
Donna L. Hoffman, Praveen K. Kopalle and Thomas Novak
George Washington University School of Business, Dartmouth College - Tuck School of Business and George Washington University School of Business
Downloads 521 (57,605)
Citation 3

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Concept Development, New Products, Information Processing, Personality Traits, Lead Users, Dispositional Innovativeness

3.

Predicting Competitive Response to P&G's Value Pricing Move: Combining Normative and Empirical Analyses

Tuck School of Business Working Paper No. 03-04
Number of pages: 40 Posted: 14 Apr 2003
Kusum L. Ailawadi, Praveen K. Kopalle and Scott Neslin
Dartmouth College - Tuck School of Business, Dartmouth College - Tuck School of Business and Dartmouth College - Tuck School of Business
Downloads 399 (79,722)

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4.

The Impact of Household Level Heterogeneity in Reference Price Effects on Optimal Retailer Pricing Policies

Number of pages: 35 Posted: 25 Apr 2001
Praveen K. Kopalle, Neeraj Arora and P.K. Kannan
Dartmouth College - Tuck School of Business, University of Wisconsin - Madison - Department of Marketing and University of Maryland - Robert H. Smith School of Business
Downloads 341 (95,521)
Citation 1

Abstract:

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Brand Choice, Reference Price, Pricing Research, Promotion, Hierarchical Bayes, Heterogeneity, Dynamic Optimization

5.

Static and Dynamic Pricing of Excess Capacity in a Make-to-Order Environment

Tuck Business School Working Paper No. 2004-01
Number of pages: 44 Posted: 12 Jan 2004
Joseph M. Hall, Praveen K. Kopalle and David F. Pyke
Tuck School of Business at Dartmouth, Dartmouth College - Tuck School of Business and School of Business Administration, University of San Diego
Downloads 276 (120,151)
Citation 2

Abstract:

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Capacity, Pricing, Queueing, Heuristics

6.

Consumer Expectations and Culture: The Effect of Belief in Karma in India

Journal of Consumer Research, Vol. 37, No. 2, pp. 251-63, 2010
Number of pages: 14 Posted: 17 Nov 2011
Praveen K. Kopalle, Donald R. Lehmann and John U. Farley
Dartmouth College - Tuck School of Business, Columbia Business School - Marketing and Independent
Downloads 199 (165,662)

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7.

The Effects of Advertised Quality Emphasis and Objective Quality on Sales

Journal of Marketing, Vol. 81(2), p. 114-26, 2017
Number of pages: 13 Posted: 09 Mar 2017 Last Revised: 30 Mar 2017
Praveen K. Kopalle, Robert Fisher, Bharat Sud and Kersi Antia
Dartmouth College - Tuck School of Business, University of Alberta - Department of Marketing, Business Economics & Law, University of Waterloo and University of Western Ontario - Richard Ivey School of Business
Downloads 92 (302,665)

Abstract:

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Advertising; Quality; Marketing Strategy

8.

Retailers' Dynamic Pricing and Ordering Decisions: Category Management Versus Brand-by-Brand Approaches

Journal of Retailing 86 (2, 2010) 172-183
Number of pages: 12 Posted: 21 Jan 2015
Joseph M. Hall, Praveen K. Kopalle and Aradhna Krishna
Tuck School of Business at Dartmouth, Dartmouth College - Tuck School of Business and University of Michigan, Stephen M. Ross School of Business
Downloads 79 (332,188)

Abstract:

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9.

Choice Under Restrictions

Marketing Letters 19.3-4 (2008): 183-199
Number of pages: 17 Posted: 31 Jul 2014
London Business School, University of Texas at Austin - Marketing, University of Alberta - Department of Marketing, Business Economics & Law, Villanova University - School of Business, Drexel University - Department of Marketing, University of Miami, Dartmouth College - Tuck School of Business, Columbia Business School - Marketing, University of Notre Dame - Department of Marketing and Cornell University
Downloads 75 (342,466)

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Choice, Restrictions, Constraints

Experimental Evidence on the Effect of Information and Pricing on Residential Electricity Consumption

USAEE Working Paper No. 19-389
Number of pages: 70 Posted: 19 Feb 2019
Jesse Burkhardt, Kenneth Gillingham and Praveen K. Kopalle
Colorado State University, Fort Collins - Colorado State University, Yale University and Dartmouth College - Tuck School of Business
Downloads 35 (491,322)

Abstract:

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critical peak pricing, informational interventions, electric vehicles, loadshifting, habituation, spillovers

Experimental Evidence on the Effect of Information and Pricing on Residential Electricity Consumption

NBER Working Paper No. w25576
Number of pages: 71 Posted: 26 Feb 2019
Jesse Burkhardt, Kenneth Gillingham and Praveen K. Kopalle
Colorado State University, Fort Collins - Colorado State University, Yale University and Dartmouth College - Tuck School of Business
Downloads 1 (736,354)
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11.

The Role of Market Expansion on Equilibrium Bundling Strategies

Managerial and Decision Economics, 20 (7), 365-377, 1999
Number of pages: 13 Posted: 21 Jan 2015
Praveen K. Kopalle, Aradhna Krishna and Joao Assuncao
Dartmouth College - Tuck School of Business, University of Michigan, Stephen M. Ross School of Business and Catholic University of Portugal (UCP)
Downloads 34 (484,709)

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12.

Refocusing loyalty programs in the era of big data: a societal lens paradigm

Stourm, Valeria, Scott Neslin, Eric T. Bradlow, Els Breugelmans, So Yeon Chun, Pedro Gardete, P.K. Kannan, Praveen Kopalle, Young-Hoon Park, David Restrepo Amariles, Raphael Thomadsen, Yuping Liu-Thompkins, Rajkumar Venkatesan (2020) Marketing Letters, published online June 2, 2020.
Number of pages: 16 Posted: 01 Jul 2020
HEC Paris, Dartmouth College - Tuck School of Business, University of Pennsylvania - Marketing Department, KU Leuven @ Antwerp, Georgetown University - Robert Emmett McDonough School of Business, Nova School of Business and Economics, University of Maryland - Robert H. Smith School of Business, Dartmouth College - Tuck School of Business, Cornell University - Samuel Curtis Johnson Graduate School of Management, HEC Paris - Tax & Law, Olin School - Washington University in St. Louis, Old Dominion University and University of Virginia - Darden School of Business
Downloads 7 (650,097)

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Loyalty programs; Inequality; Privacy; Sustainability; Big data

13.

An Inter-Product Competition Model Incorporating Branding Hierarchy and Product Similarities Using Store Level Data

Indian School of Business
Posted: 19 Jan 2014 Last Revised: 28 Apr 2020
Sudhir Voleti, Praveen K. Kopalle and Pulak Ghosh
Indian School of Business (ISB), Hyderabad, Dartmouth College - Tuck School of Business and Indian Institute of Management (IIMB), Bangalore

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Competition Modeling, Bayesian Semiparametrics, Nested Dirichlet Process

14.

The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs

Marketing Science, Vol. 31, No. 2, 2012; pp. 216-235; DOI: 10.1287/mksc.1110.0687
Posted: 24 Oct 2012
Dartmouth College - Tuck School of Business, Independent, Dartmouth College - Tuck School of Business, Cheung Kong Graduate School of Business (New York) and University of Pittsburgh

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loyalty program, customer tier programs, frequency reward, database marketing, segmentation