Praveen K. Kopalle

Tuck School of Business at Dartmouth

Associate Professor

100 Tuck Hall

Hanover, NH 03755

United States

SCHOLARLY PAPERS

12

DOWNLOADS
Rank 15,691

SSRN RANKINGS

Top 15,691

in Total Papers Downloads

2,525

CITATIONS
Rank 23,023

SSRN RANKINGS

Top 23,023

in Total Papers Citations

12

Scholarly Papers (12)

1.

The Economic Viability of Frequency Reward Programs in a Strategic Competitive Environment

Tuck School of Business at Dartmouth Working Paper No. 01-02
Number of pages: 54 Posted: 11 Apr 2001
Praveen K. Kopalle and Scott Neslin
Tuck School of Business at Dartmouth and Tuck School of Business at Dartmouth
Downloads 592 (31,289)
Citation 5

Abstract:

2.

Predicting Competitive Response to P&G's Value Pricing Move: Combining Normative and Empirical Analyses

Tuck School of Business Working Paper No. 03-04
Number of pages: 40 Posted: 14 Apr 2003
Kusum L. Ailawadi, Praveen K. Kopalle and Scott Neslin
Tuck School of Business at Dartmouth, Tuck School of Business at Dartmouth and Tuck School of Business at Dartmouth
Downloads 385 (61,639)

Abstract:

3.

The 'Right' Consumers for Better Concepts: Identifying and Using Consumers High in Emergent Nature to Further Develop New Product Concepts

Journal of Marketing Research, Forthcoming, Tuck School of Business Working Paper No. 2010-81
Number of pages: 53 Posted: 07 May 2010 Last Revised: 02 Jun 2010
Donna L. Hoffman, Praveen K. Kopalle and Thomas P Novak
George Washington University School of Business, Tuck School of Business at Dartmouth and George Washington University School of Business
Downloads 332 (49,572)
Citation 1

Abstract:

Concept Development, New Products, Information Processing, Personality Traits, Lead Users, Dispositional Innovativeness

4.

The Impact of Household Level Heterogeneity in Reference Price Effects on Optimal Retailer Pricing Policies

Number of pages: 35 Posted: 25 Apr 2001
Praveen K. Kopalle, Neeraj Arora and P.K. Kannan
Tuck School of Business at Dartmouth, University of Wisconsin - Madison - Department of Marketing and University of Maryland - Robert H. Smith School of Business
Downloads 315 (76,804)
Citation 1

Abstract:

Brand Choice, Reference Price, Pricing Research, Promotion, Hierarchical Bayes, Heterogeneity, Dynamic Optimization

5.

Static and Dynamic Pricing of Excess Capacity in a Make-to-Order Environment

Tuck Business School Working Paper No. 2004-01
Number of pages: 44 Posted: 12 Jan 2004
Joseph M. Hall, Praveen K. Kopalle and David F. Pyke
Tuck School of Business at Dartmouth, Tuck School of Business at Dartmouth and School of Business Administration, University of San Diego
Downloads 253 (96,295)
Citation 3

Abstract:

Capacity, Pricing, Queueing, Heuristics

6.

Consumer Expectations and Culture: The Effect of Belief in Karma in India

Journal of Consumer Research, Vol. 37, No. 2, pp. 251-63, 2010, Tuck School of Business Working Paper No. 2012-104
Number of pages: 14 Posted: 17 Nov 2011
Praveen K. Kopalle, Donald R. Lehmann and John U. Farley
Tuck School of Business at Dartmouth, Columbia Business School - Marketing and Independent
Downloads 149 (136,517)

Abstract:

7.

Choice Under Restrictions

Marketing Letters 19.3-4 (2008): 183-199, Tuck School of Business Working Paper No. 2474280, Columbia Business School Research Paper No. 14-32
Number of pages: 17 Posted: 31 Jul 2014
London Business School, University of Texas at Austin - Marketing, University of Alberta - Department of Marketing, Business Economics & Law, Villanova University - School of Business, Drexel University - Department of Marketing, University of Miami, Tuck School of Business at Dartmouth, Columbia Business School - Marketing, University of Notre Dame - Department of Marketing and Cornell University
Downloads 47 (290,769)

Abstract:

Choice, Restrictions, Constraints

8.

Retailers' Dynamic Pricing and Ordering Decisions: Category Management Versus Brand-by-Brand Approaches

Journal of Retailing 86 (2, 2010) 172-183, Tuck School of Business Working Paper No. 2552122
Number of pages: 12 Posted: 21 Jan 2015
Joseph M. Hall, Praveen K. Kopalle and Aradhna Krishna
Tuck School of Business at Dartmouth, Tuck School of Business at Dartmouth and University of Michigan, Stephen M. Ross School of Business
Downloads 20 (300,266)

Abstract:

9.

The Role of Market Expansion on Equilibrium Bundling Strategies

Managerial and Decision Economics, 20 (7), 365-377, 1999, Tuck School of Business Working Paper No. 2552253
Number of pages: 13 Posted: 21 Jan 2015
Praveen K. Kopalle, Aradhna Krishna and Joao Assuncao
Tuck School of Business at Dartmouth, University of Michigan, Stephen M. Ross School of Business and Catholic University of Portugal (UCP)
Downloads 11 (402,683)
Citation 2

Abstract:

10.

The Effects of Advertised Quality Emphasis and Objective Quality on Sales

Journal of Marketing, Vol. 81(2), p. 114-26, 2017, Tuck School of Business Working Paper No. 2929012, University of Alberta School of Business Research Paper No. 2929012
Number of pages: 13 Posted: 09 Mar 2017 Last Revised: 30 Mar 2017
Praveen K. Kopalle, Robert Fisher, Bharat Sud and Kersi Antia
Tuck School of Business at Dartmouth, University of Alberta - Department of Marketing, Business Economics & Law, University of Waterloo and University of Western Ontario - Richard Ivey School of Business
Downloads 0 (321,465)

Abstract:

Advertising; Quality; Marketing Strategy

11.

An Inter-Product Competition Model Incorporating Branding Hierarchy and Product Similarities Using Store Level Data

Posted: 19 Jan 2014 Last Revised: 08 Feb 2015
Sudhir Voleti, Praveen K. Kopalle and Pulak Ghosh
Indian School of Business (ISB), Hyderabad, Tuck School of Business at Dartmouth and Indian Institute of Management (IIMB), Bangalore

Abstract:

Competition Modeling, Bayesian Semiparametrics, Nested Dirichlet Process

12.

The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs

Marketing Science, Vol. 31, No. 2, 2012; pp. 216-235; DOI: 10.1287/mksc.1110.0687, Tuck School of Business Working Paper No. 2013-111
Posted: 24 Oct 2012
Tuck School of Business at Dartmouth, affiliation not provided to SSRN, Tuck School of Business at Dartmouth, Independent and University of Pittsburgh

Abstract:

loyalty program, customer tier programs, frequency reward, database marketing, segmentation