Rachel Gershon

University of California San Diego, Rady School of Management

Assistant Professor

La Jolla, CA 92093

United States

SCHOLARLY PAPERS

9

DOWNLOADS

737

SSRN CITATIONS

2

CROSSREF CITATIONS

0

Scholarly Papers (9)

1.

Why Prosocial Referral Incentives Work: The Interplay of Reputational Benefits and Action Costs

Number of pages: 17 Posted: 21 May 2018 Last Revised: 19 Oct 2021
Rachel Gershon, Cynthia Cryder and Leslie K. John
University of California San Diego, Rady School of Management, Washington University in St. Louis - John M. Olin Business School and Harvard Business School
Downloads 209 (212,080)

Abstract:

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incentives, prosocial behavior, judgment and decision-making, referral rewards

2.

COVID-19 and Vaccine Hesitancy: A Longitudinal Study

Number of pages: 26 Posted: 07 Jul 2020 Last Revised: 03 Feb 2021
Ariel Fridman, Rachel Gershon and Ayelet Gneezy
University of California, San Diego (UCSD) - Rady School of Management, University of California San Diego, Rady School of Management and University of California, San Diego (UCSD) - Rady School of Management
Downloads 180 (242,110)
Citation 1

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Risk, Political party, Vaccination, Threat, COVID-19, Longitudinal

3.

Twice-Told Tales: Self-Repetition Decreases Observer Assessments of Performer Authenticity

Number of pages: 67 Posted: 09 Aug 2018 Last Revised: 07 Jul 2020
Rachel Gershon and Rosanna Smith
University of California San Diego, Rady School of Management and University of Georgia
Downloads 168 (256,751)

Abstract:

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self-repetition, authenticity, self-presentation, uniqueness, interpersonal perception

4.

Risky Business: The Risk-Reward Trade-off is Different for Nonprofit versus For-profit Firms

Number of pages: 49 Posted: 07 Apr 2021 Last Revised: 10 Jun 2022
Rachel Gershon, Cynthia Cryder and Merriah Croston
University of California San Diego, Rady School of Management, Washington University in St. Louis - John M. Olin Business School and affiliation not provided to SSRN
Downloads 61 (501,265)

Abstract:

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Risk, certainty, nonprofits, for-profits, firm judgments, immorality, admiration

5.

Referral Contagion: Downstream Benefits of Customer Referrals

Number of pages: 32 Posted: 21 Sep 2022
Rachel Gershon and Zhenling Jiang
University of California San Diego, Rady School of Management and University of Pennsylvania - The Wharton School
Downloads 43 (582,849)

Abstract:

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Referrals, Word-of-Mouth, Customer Value, Social Motives

6.

The Struggle is Real: Motivating Goal Pursuit by Normalizing Difficulty

Number of pages: 64 Posted: 21 Jun 2022
Alexander Park, Rachel Gershon and Marissa Sharif
Washington University in Saint Louis, John M. Olin Business School, University of California San Diego, Rady School of Management and University of Pennsylvania - The Wharton School
Downloads 42 (588,208)

Abstract:

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goal pursuit, failure, motivation, norms, goal re-engagement

7.

Fighting Fiscal Awkwardness: How Relationship Strength Changes Consumers’ Approach to Resolving Peer Debt

Number of pages: 74 Posted: 08 Apr 2022
Alexander Park, Cynthia Cryder and Rachel Gershon
Washington University in Saint Louis, John M. Olin Business School, Washington University in St. Louis - John M. Olin Business School and University of California San Diego, Rady School of Management
Downloads 29 (666,389)

Abstract:

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financial decision-making, personal finance, debt, relationships, digital apps

8.

Less is More (Natural): The Effect of Ingredient Quantity Framing on Consumer Preferences and Naturalness Perceptions

Number of pages: 46
University of California, San Diego (UCSD), Rady School of Management, Students, affiliation not provided to SSRN, University of California San Diego, Rady School of Management, affiliation not provided to SSRN, affiliation not provided to SSRN and Boston University
Downloads 5

Abstract:

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naturalness, ingredients, lay beliefs, healthiness, product labeling, product decisions

9.

Increased Generosity under COVID-19 Threat

Posted: 22 Mar 2022 Last Revised: 21 Jun 2022
Ariel Fridman, Rachel Gershon and Ayelet Gneezy
University of California, San Diego (UCSD) - Rady School of Management, University of California San Diego, Rady School of Management and University of California, San Diego (UCSD) - Rady School of Management

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Generosity, COVID-19, Threat, Longitudinal, Charitable Giving