Rachel Gershon

University of California San Diego, Rady School of Management

Assistant Professor

La Jolla, CA 92093

United States

SCHOLARLY PAPERS

2

DOWNLOADS

232

CITATIONS

0

Scholarly Papers (2)

1.

Why Prosocial Referral Incentives Work: The Interplay of Reputational Benefits and Action Costs

Number of pages: 51 Posted: 21 May 2018 Last Revised: 04 Jun 2019
Rachel Gershon, Cynthia Cryder and Leslie K. John
University of California San Diego, Rady School of Management, Washington University in St. Louis - John M. Olin Business School and Harvard Business School
Downloads 156 (188,083)

Abstract:

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incentives, prosocial behavior, judgment and decision-making, referral rewards

2.

Twice-Told Tales: Self-Repetition Decreases Observer Assessments of Performer Authenticity

Number of pages: 67 Posted: 09 Aug 2018 Last Revised: 30 Jan 2019
Rachel Gershon and Rosanna Smith
University of California San Diego, Rady School of Management and University of Georgia
Downloads 76 (312,747)

Abstract:

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self-repetition, authenticity, self-presentation, uniqueness, interpersonal perception