Rachel Gershon

University of California, Berkeley

310 Barrows Hall

Berkeley, CA 94720

United States

SCHOLARLY PAPERS

10

DOWNLOADS
Rank 46,483

SSRN RANKINGS

Top 46,483

in Total Papers Downloads

2,217

TOTAL CITATIONS
Rank 37,844

SSRN RANKINGS

Top 37,844

in Total Papers Citations

1

Scholarly Papers (10)

1.

Referral Contagion: Downstream Benefits of Customer Referrals

Number of pages: 50 Posted: 21 Sep 2022 Last Revised: 29 Feb 2024
Rachel Gershon and Zhenling Jiang
University of California, Berkeley and University of Pennsylvania - The Wharton School
Downloads 552 (104,080)

Abstract:

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Referrals, Word-of-Mouth, Customer Value, Social Motives

2.

Less is More (Natural): The Effect of Ingredient Quantity Framing on Consumer Preferences and Naturalness Perceptions

Number of pages: 51 Posted: 13 Dec 2022 Last Revised: 22 Feb 2024
University of California, San Diego (UCSD), Rady School of Management, Students, affiliation not provided to SSRN, University of California, Berkeley, affiliation not provided to SSRN, affiliation not provided to SSRN and Boston University
Downloads 298 (210,708)

Abstract:

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naturalness, ingredients, lay beliefs, healthiness, product labeling, product decisions

3.

Twice-Told Tales: Self-Repetition Decreases Observer Assessments of Performer Authenticity

Number of pages: 67 Posted: 09 Aug 2018 Last Revised: 07 Jul 2020
Rachel Gershon and Rosanna Smith
University of California, Berkeley and University of Illinois Urbana Champaign
Downloads 286 (219,982)

Abstract:

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self-repetition, authenticity, self-presentation, uniqueness, interpersonal perception

4.

Why Prosocial Referral Incentives Work: The Interplay of Reputational Benefits and Action Costs

Number of pages: 17 Posted: 21 May 2018 Last Revised: 19 Oct 2021
Rachel Gershon, Cynthia Cryder and Leslie K. John
University of California, Berkeley, Washington University in St. Louis - John M. Olin Business School and Harvard Business School
Downloads 267 (235,915)

Abstract:

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incentives, prosocial behavior, judgment and decision-making, referral rewards

5.

COVID-19 and Vaccine Hesitancy: A Longitudinal Study

Number of pages: 26 Posted: 07 Jul 2020 Last Revised: 03 Feb 2021
Ariel Fridman, Rachel Gershon and Ayelet Gneezy
ESADE Business School, University of California, Berkeley and University of California, San Diego (UCSD) - Rady School of Management
Downloads 209 (299,452)
Citation 1

Abstract:

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Risk, Political party, Vaccination, Threat, COVID-19, Longitudinal

6.

The Struggle is Real: Motivating Goal Pursuit by Normalizing Difficulty

Number of pages: 63 Posted: 21 Jun 2022 Last Revised: 29 Apr 2024
Alexander Park, Rachel Gershon and Marissa Sharif
Indiana University - Kelley School of Business, University of California, Berkeley and University of Pennsylvania - The Wharton School
Downloads 193 (322,430)

Abstract:

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goal pursuit, failure, motivation, norms, goal re-engagement

7.

Friends with Health Benefits: A Field Experiment

The Wharton School Research Paper
Number of pages: 27 Posted: 04 Apr 2024
Rachel Gershon, Cynthia Cryder and Katherine L. Milkman
University of California, Berkeley, Washington University in St. Louis - John M. Olin Business School and University of Pennsylvania - The Wharton School
Downloads 189 (335,176)

Abstract:

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Field experiment, behavior change, goals, incentives, social engagement, accountability, exercise

8.

Risky Business: The Risk-reward Tradeoff Is Different for Morally Relevant Organizations

Number of pages: 71 Posted: 07 Apr 2021 Last Revised: 03 Jan 2025
Rachel Gershon, Cynthia Cryder and Merriah Croston
University of California, Berkeley, Washington University in St. Louis - John M. Olin Business School and affiliation not provided to SSRN
Downloads 120 (479,061)

Abstract:

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Moral relevance, Morality, Harm, Risk taking, Nonprofits, For-profits, Admiration

9.

Fighting Fiscal Awkwardness: How Relationship Strength Changes Consumers’ Approach to Resolving Peer Debt

Number of pages: 74 Posted: 08 Apr 2022
Alexander Park, Cynthia Cryder and Rachel Gershon
Indiana University - Kelley School of Business, Washington University in St. Louis - John M. Olin Business School and University of California, Berkeley
Downloads 103 (535,940)

Abstract:

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financial decision-making, personal finance, debt, relationships, digital apps

10.

Increased Generosity under COVID-19 Threat

Posted: 22 Mar 2022 Last Revised: 21 Jun 2022
Ariel Fridman, Rachel Gershon and Ayelet Gneezy
ESADE Business School, University of California, Berkeley and University of California, San Diego (UCSD) - Rady School of Management

Abstract:

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Generosity, COVID-19, Threat, Longitudinal, Charitable Giving