Rachel Gershon

University of California, Berkeley

310 Barrows Hall

Berkeley, CA 94720

United States

SCHOLARLY PAPERS

10

DOWNLOADS

1,511

SSRN CITATIONS
Rank 41,305

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Top 41,305

in Total Papers Citations

22

CROSSREF CITATIONS

0

Scholarly Papers (10)

1.

Referral Contagion: Downstream Benefits of Customer Referrals

Number of pages: 50 Posted: 21 Sep 2022 Last Revised: 29 Feb 2024
Rachel Gershon and Zhenling Jiang
University of California, Berkeley and University of Pennsylvania - The Wharton School
Downloads 324 (172,849)

Abstract:

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Referrals, Word-of-Mouth, Customer Value, Social Motives

2.

Why Prosocial Referral Incentives Work: The Interplay of Reputational Benefits and Action Costs

Number of pages: 17 Posted: 21 May 2018 Last Revised: 19 Oct 2021
Rachel Gershon, Cynthia Cryder and Leslie K. John
University of California, Berkeley, Washington University in St. Louis - John M. Olin Business School and Harvard Business School
Downloads 248 (227,403)

Abstract:

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incentives, prosocial behavior, judgment and decision-making, referral rewards

3.

Twice-Told Tales: Self-Repetition Decreases Observer Assessments of Performer Authenticity

Number of pages: 67 Posted: 09 Aug 2018 Last Revised: 07 Jul 2020
Rachel Gershon and Rosanna Smith
University of California, Berkeley and University of Georgia
Downloads 210 (266,646)

Abstract:

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self-repetition, authenticity, self-presentation, uniqueness, interpersonal perception

4.

COVID-19 and Vaccine Hesitancy: A Longitudinal Study

Number of pages: 26 Posted: 07 Jul 2020 Last Revised: 03 Feb 2021
Ariel Fridman, Rachel Gershon and Ayelet Gneezy
ESADE Business School, University of California, Berkeley and University of California, San Diego (UCSD) - Rady School of Management
Downloads 200 (277,532)
Citation 1

Abstract:

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Risk, Political party, Vaccination, Threat, COVID-19, Longitudinal

5.

Less is More (Natural): The Effect of Ingredient Quantity Framing on Consumer Preferences and Naturalness Perceptions

Number of pages: 51 Posted: 13 Dec 2022 Last Revised: 22 Feb 2024
University of California, San Diego (UCSD), Rady School of Management, Students, affiliation not provided to SSRN, University of California, Berkeley, affiliation not provided to SSRN, affiliation not provided to SSRN and Boston University
Downloads 177 (309,612)

Abstract:

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naturalness, ingredients, lay beliefs, healthiness, product labeling, product decisions

6.

The Struggle is Real: Motivating Goal Pursuit by Normalizing Difficulty

Number of pages: 63 Posted: 21 Jun 2022 Last Revised: 10 Jul 2023
Alexander Park, Rachel Gershon and Marissa Sharif
Indiana University - Kelley School of Business, University of California, Berkeley and University of Pennsylvania - The Wharton School
Downloads 173 (315,972)

Abstract:

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goal pursuit, failure, motivation, norms, goal re-engagement

7.

Risky Business: The Risk-reward Tradeoff Is Different for Morally Relevant Companies

Number of pages: 51 Posted: 07 Apr 2021 Last Revised: 17 Oct 2023
Rachel Gershon, Cynthia Cryder and Merriah Croston
University of California, Berkeley, Washington University in St. Louis - John M. Olin Business School and affiliation not provided to SSRN
Downloads 91 (514,502)

Abstract:

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Moral relevance, Morality, Ethics, Deontological Morality, Harm, Risk taking, Nonprofits, For-profits, Firm support, Firm judgments, Admiration

8.

Fighting Fiscal Awkwardness: How Relationship Strength Changes Consumers’ Approach to Resolving Peer Debt

Number of pages: 74 Posted: 08 Apr 2022
Alexander Park, Cynthia Cryder and Rachel Gershon
Indiana University - Kelley School of Business, Washington University in St. Louis - John M. Olin Business School and University of California, Berkeley
Downloads 65 (623,791)

Abstract:

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financial decision-making, personal finance, debt, relationships, digital apps

9.

Friends with Health Benefits: A Field Experiment

Number of pages: 27 Posted: 04 Apr 2024
Rachel Gershon, Cynthia Cryder and Katherine L. Milkman
University of California, Berkeley, Washington University in St. Louis - John M. Olin Business School and University of Pennsylvania - The Wharton School
Downloads 23 (962,937)

Abstract:

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Field experiment, behavior change, goals, incentives, social engagement, accountability, exercise

10.

Increased Generosity under COVID-19 Threat

Posted: 22 Mar 2022 Last Revised: 21 Jun 2022
Ariel Fridman, Rachel Gershon and Ayelet Gneezy
ESADE Business School, University of California, Berkeley and University of California, San Diego (UCSD) - Rady School of Management

Abstract:

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Generosity, COVID-19, Threat, Longitudinal, Charitable Giving