Xu Zhang

London Business School

Assistant Professor of Marketing

Sussex Place

Regent's Park

London, London NW1 4SA

United Kingdom

http://www.london.edu/faculty-and-research/faculty/profiles/x/xu-zhang

  • London Business School

SCHOLARLY PAPERS

6

DOWNLOADS

2,351

SSRN CITATIONS

14

CROSSREF CITATIONS

3

Scholarly Papers (6)

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1.

TV Advertising and Online Sales: A Case Study of Intertemporal Substitution Effects for an Online Travel Platform

Anja Lambrecht, Catherine Tucker, and Zhang, Xu. "TV Advertising and Online Sales: A Case Study of Intertemporal Substitution Effects for an Online Travel Platform." Journal of Marketing Research, forthcoming.
Number of pages: 56 Posted: 06 Feb 2020 Last Revised: 04 Aug 2023
Anja Lambrecht, Catherine E. Tucker and Xu Zhang
London Business School, Massachusetts Institute of Technology (MIT) - Management Science (MS) and London Business School
Downloads 705 (63,928)

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Television Advertising, Online Shopping, Inter-temporal Substitution, Online Platform

2.

'Meet Me Halfway': The Costs and Benefits of Bargaining

Zhang, Xu, Puneet Manchanda, and Junhong Chu. "Meet Me Halfway: The Costs and Benefits of Bargaining." Marketing Science, 40.6 (2021): 1009-1216.
Number of pages: 57 Posted: 19 Jun 2017 Last Revised: 28 Dec 2021
Xu Zhang, Puneet Manchanda and Junhong Chu
London Business School, University of Michigan, Stephen M. Ross School of Business and HKU Business School
Downloads 680 (66,864)
Citation 7

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Bargaining, Pricing, Platforms, Digital Markets, Structural Models, Alibaba, China

3.

The Value of Platform Endorsement

Number of pages: 73 Posted: 29 Jun 2022 Last Revised: 04 Aug 2023
Mimansa Bairathi, Xu Zhang and Anja Lambrecht
University College London, London Business School and London Business School
Downloads 401 (127,984)
Citation 2

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Platform endorsement, field experiment, online freelance platform, spillover effects

4.

Online Healthcare Platform Evolution: The Interplay of Bargaining and Network Effects

Number of pages: 50 Posted: 18 Nov 2021 Last Revised: 04 Aug 2023
Xu Zhang, Junhong Chu and Puneet Manchanda
London Business School, HKU Business School and University of Michigan, Stephen M. Ross School of Business
Downloads 289 (184,515)

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Online Platforms, Bargaining, Network Effects, Healthcare

5.

Brighter Prospects? Assessing the Franchise Advantage Using Census Data

US Census Bureau Center for Economic Studies Paper No. CES-WP-17-21
Number of pages: 55 Posted: 01 Mar 2017
Francine Lafontaine, Marek Zapletal and Xu Zhang
University of Michigan at Ann Arbor - Stephen M. Ross School of Business, The Brattle Group and London Business School
Downloads 276 (189,947)
Citation 1

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Independent Business, Business Survival, Business Growth, Franchising Decision

6.

Gender Disparity in Online Reputation: Evidence from an Online Freelance Platform

Number of pages: 31
Mimansa Bairathi, Anja Lambrecht and Xu Zhang
University College London, London Business School and London Business School
Downloads 0

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online ratings, gender disparity, digital platforms