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Bocconi University
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Scholarly Papers (1)
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1.
The Power of Repetition - Repetitive Lyrics in a Song Increase Processing Fluency and Drives Market Success
Number of pages: 40
Posted: 25 Mar 2017
Joseph Nunes
, Andrea Ordanini and
Francesca Valsesia
University of Southern California - Marshall School of Business, Bocconi University and University of Washington - Michael G. Foster School of Business
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Abstract:
music, repetition, fluency
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