Andrea Ordanini

Bocconi University

Via Sarfatti, 25

Milan, MI 20136

Italy

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Scholarly Papers (1)

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The Power of Repetition - Repetitive Lyrics in a Song Increase Processing Fluency and Drives Market Success

Number of pages: 40 Posted: 25 Mar 2017
Joseph Nunes, Andrea Ordanini and Francesca Valsesia
University of Southern California - Marshall School of Business, Bocconi University and University of Washington - Michael G. Foster School of Business
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Abstract:

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music, repetition, fluency