Yann Cornil

University of British Columbia (UBC) - Division of Marketing

Assistant Professor of Marketing

Canada

http://www.yanncornil.com/

SCHOLARLY PAPERS

2

DOWNLOADS

114

CITATIONS

0

Scholarly Papers (2)

1.

Does Red Bull Give Wings to Vodka? Placebo Effects of Marketing Labels on Perceived Intoxication and Risky Attitudes and Behaviors

Forthcoming, Journal of Consumer Psychology
Number of pages: 28 Posted: 28 Mar 2017
Yann Cornil, Pierre Chandon and Aradhna Krishna
University of British Columbia (UBC) - Division of Marketing, INSEAD and University of Michigan, Stephen M. Ross School of Business
Downloads 72 (319,955)

Abstract:

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Marketing, Expectations, Placebo Effects, Alcohol, Energy Drink, Public Health, Sensory Marketing

2.

Easy, Breezy, Risky: Lay Investors Fail to Diversify Because Correlated Assets Feel More Fluent and Less Risky

Forthcoming at Organizational Behavior and Human Decision Processes
Number of pages: 80 Posted: 21 Apr 2017 Last Revised: 19 Jun 2019
Yann Cornil, David J. Hardisty and Yakov Bart
University of British Columbia (UBC) - Division of Marketing, Sauder School of Business and Northeastern University - D'Amore-McKim School of Business
Downloads 42 (411,238)

Abstract:

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perceived risk, lay perception, fluency, diversification, financial decision-making, financial literacy