Yann Cornil

University of British Columbia (UBC) - Division of Marketing

Assistant Professor of Marketing

Canada

http://www.yanncornil.com/

  • University of British Columbia (UBC) - Division of Marketing

SCHOLARLY PAPERS

5

DOWNLOADS

742

TOTAL CITATIONS

2

Scholarly Papers (5)

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1.

Do Minority-Owned Labels Help or Hurt Minority Businesses? The Effect of Minority-Owned Labels on Purchase Intentions Depending on Consumers’ Political Orientation and Race

Number of pages: 46 Posted: 24 Jan 2023
Siddhanth (Sid) Mookerjee, Yann Cornil, Ekin Ok, Rishad Habib and Karl Aquino
University of British Columbia (UBC) - Division of Marketing, University of British Columbia (UBC) - Division of Marketing, Queen's University - Smith School of Business, Toronto Metropolitan University and University of British Columbia (UBC) - Division of Organizational Behaviour and Human Resources
Downloads 306 (208,226)

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intersectionality, labeling, racial identity, political identity, colorblindness

2.

Does Red Bull Give Wings to Vodka? Placebo Effects of Marketing Labels on Perceived Intoxication and Risky Attitudes and Behaviors

Forthcoming, Journal of Consumer Psychology
Number of pages: 28 Posted: 28 Mar 2017
Yann Cornil, Pierre Chandon and Aradhna Krishna
University of British Columbia (UBC) - Division of Marketing, INSEAD and University of Michigan, Stephen M. Ross School of Business
Downloads 172 (363,749)

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Marketing, Expectations, Placebo Effects, Alcohol, Energy Drink, Public Health, Sensory Marketing

3.

Easy, Breezy, Risky: Lay Investors Fail to Diversify Because Correlated Assets Feel More Fluent and Less Risky

Forthcoming at Organizational Behavior and Human Decision Processes
Number of pages: 80 Posted: 21 Apr 2017 Last Revised: 19 Jun 2019
Yann Cornil, David J. Hardisty and Yakov Bart
University of British Columbia (UBC) - Division of Marketing, University of British Columbia (UBC) - Division of Marketing and Northeastern University - D'Amore-McKim School of Business
Downloads 148 (413,313)
Citation 1

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perceived risk, lay perception, fluency, diversification, financial decision-making, financial literacy

4.

Obesity and Responsiveness to Food Marketing Before and After Bariatric Surgery

INSEAD Working Paper No. 2021/01/MKT, Forthcoming, Journal of Consumer Psychology
Number of pages: 41 Posted: 20 Jan 2021 Last Revised: 01 Mar 2021
Yann Cornil, Hilke Plassmann, Judith Aron-Wisnewsky, Christine Poitou-Bernert, Karine Clément, Michele Chabert and Pierre Chandon
University of British Columbia (UBC) - Division of Marketing, INSEAD, Sorbonne University, Sorbonne University, Pitié-Salpêtrière Hospital, Ecole Pratique des Hautes Etudes (EPHE) and INSEAD
Downloads 70 (687,880)

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5.

Portion Size Selection in Children: Effect of Sensory Imagery for Snacks Varying in Energy Density

Lange, Christine, Camille Schwartz, Célia Hachefa, Yann Cornil, Sophie Nicklaus, and Pierre Chandon, "Portion size selection in children: Effect of sensory imagery for snacks varying in energy density," Appetite, in press, 2020, DOI: 10.1016/j.appet.2020.104656
Number of pages: 28 Posted: 13 Apr 2020
Christine Lange, Camille Schwartz, Célia Hachefa, Yann Cornil, Sophie Nicklaus and Pierre Chandon
University of Burgundy Franche-Comté, University of Burgundy Franche-Comté - Taste and Food Science Center, INSEAD, University of British Columbia (UBC) - Division of Marketing, French National Institute for Agricultural Research (INRA) and INSEAD
Downloads 46 (840,731)
Citation 1

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Mental Imagery, Food Choice, Mindful Eating, Childhood, Energy Density, Hunger