Gap-Yeon Jeong

Kyungpook National University

Korea, Republic of (South Korea)

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Scholarly Papers (1)

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Empirical Study on the Reverse Knowledge Transfer Process of Subsidiary's Marketing Knowledge

Journal of International Trade & Commerce, Vol.12, No.6, pp.65-88
Number of pages: 24 Posted: 29 Mar 2017
Gap-Yeon Jeong and Min-Kyo Seo
Kyungpook National University and Daegu University
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Abstract:

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Knowledge Management Process, Marketing Knowledge, Reverse Knowledge Transfer