Frank Germann

University of Notre Dame

361 Mendoza College of Business

Notre Dame, IN 46556-5646

United States

SCHOLARLY PAPERS

2

DOWNLOADS

167

SSRN CITATIONS

1

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

Marketing Department Power and Board Interlocks

Wharton Customer Analytics Research Paper, Kenan Institute of Private Enterprise Research Paper No. 19-6, HEC Paris Research Paper No. MKG-2019-1330
Number of pages: 48 Posted: 01 Feb 2019 Last Revised: 30 Oct 2019
Peter Ebbes, Frank Germann and Rajdeep Grewal
HEC Paris - Marketing, University of Notre Dame and University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School
Downloads 102 (279,473)

Abstract:

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board interlocks, endogeneity, marketing department power, social networks

2.

Performance Brand Placebos: How Brands Improve Performance and Consumers Take the Credit

Journal of Consumer Research, Vol. 42, No. 6, 2016
Number of pages: 66 Posted: 31 Mar 2017
Aaron Garvey, Frank Germann and Lisa Bolton
University of Kentucky, University of Notre Dame and Pennsylvania State University
Downloads 65 (365,431)
Citation 1

Abstract:

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brands, placebo, performance anxiety, stress mindset