Frank Germann

University of Notre Dame

361 Mendoza College of Business

Notre Dame, IN 46556-5646

United States

SCHOLARLY PAPERS

4

DOWNLOADS

302

SSRN CITATIONS

2

CROSSREF CITATIONS

0

Scholarly Papers (4)

1.

Marketing Department Power and Board Interlocks

Wharton Customer Analytics Research Paper, Kenan Institute of Private Enterprise Research Paper No. 19-6, HEC Paris Research Paper No. MKG-2019-1330
Number of pages: 48 Posted: 01 Feb 2019 Last Revised: 30 Oct 2019
Peter Ebbes, Frank Germann and Rajdeep Grewal
HEC Paris - Marketing, University of Notre Dame and University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School
Downloads 127 (265,974)

Abstract:

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board interlocks, endogeneity, marketing department power, social networks

2.

The Impact of Volunteer Marketers on Product Differentiation and Firm Growth: A Field Experiment with Ugandan Entrepreneurs

Chicago Booth Research Paper No. 20-14 , Initiative on Global Markets Paper No. 172
Number of pages: 74 Posted: 28 May 2020
Stanford Graduate School of Business, University of Chicago, University of Notre Dame and affiliation not provided to SSRN
Downloads 84 (351,062)

Abstract:

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Volunteer marketers, international business professionals, product differentiation, marketing-entrepreneurship interface, firm growth, emerging markets, linguistic analysis, randomized controlled field experiment

3.

Performance Brand Placebos: How Brands Improve Performance and Consumers Take the Credit

Journal of Consumer Research, Vol. 42, No. 6, 2016
Number of pages: 66 Posted: 31 Mar 2017
Aaron Garvey, Frank Germann and Lisa Bolton
University of Kentucky, University of Notre Dame and Pennsylvania State University
Downloads 72 (383,672)
Citation 2

Abstract:

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brands, placebo, performance anxiety, stress mindset

4.

'Natural' New Products and Brand Distribution

Number of pages: 69 Posted: 11 Sep 2020
Mitchell Olsen, Frank Germann and Meike Eilert
University of Notre Dame, Mendoza College of Business, University of Notre Dame and University of Kentucky - Marketing and Supply Chain
Downloads 19 (620,723)

Abstract:

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Natural new products, natural claims, shelf space, productivity, brand distribution