Ad de Jong

University of California, Berkeley - Marketing Group

Haas School of Business

Berkeley, CA 94720

United States

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Alternative Mechanisms Guiding Salespersons’ Ambidextrous Product Selling

British Journal of Management, Vol. 28, Issue 2, pp. 331-353, 2017
Number of pages: 23 Posted: 07 Apr 2017
Copenhagen Business School, University of California, Berkeley - Marketing Group and Eindhoven University of Technology (TUE)
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