Jooyoung Lim

Korea Advanced Institute of Science and Technology (KAIST), College of Business, Students

Doctoral Candidate

85 Hoegiro, Dongdaemoon-gu

Seoul

Korea, Republic of (South Korea)

SCHOLARLY PAPERS

2

DOWNLOADS

213

SSRN CITATIONS

1

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

Do Media Type and Time of Day Matter in Social Media Engagement? The Case of the Music Industry

International Telecommunications Policy Review, Vol. 24, No. 1, 2017
Number of pages: 20 Posted: 06 Apr 2017
Jooyoung Lim, Minki Kim and Geonhyeok Go
Korea Advanced Institute of Science and Technology (KAIST), College of Business, Students, College of Business, Korea Advanced Institute of Science and Technology (KAIST) and BGBG Records
Downloads 142 (281,785)

Abstract:

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Social media engagement, Time of day, Media type preference, Unobserved heterogeneity

2.

Regulatory Focus and Decision Rules: Are Promotion-Focused Consumers Utility Maximizers and Prevention-Focused Consumers Regret Minimizers?

KAIST College of Business Working Paper Series No. 2017-011
Number of pages: 30 Posted: 14 Jul 2017
Jooyoung Lim and Minhi Hahn
Korea Advanced Institute of Science and Technology (KAIST), College of Business, Students and KAIST College of Business
Downloads 71 (443,436)
Citation 1

Abstract:

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Anticipated Regret, Regulatory Focus, Discrete Choice Model, Heterogeneous Decision Rule, Random Regret Minimization, Random Utility Maximization