Geonhyeok Go

BGBG Records

Seoul

Korea, Republic of (South Korea)

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Scholarly Papers (1)

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Do Media Type and Time of Day Matter in Social Media Engagement? The Case of the Music Industry

International Telecommunications Policy Review, Vol. 24, No. 1, 2017
Number of pages: 20 Posted: 06 Apr 2017
Jooyoung Lim, Minki Kim and Geonhyeok Go
Korea Advanced Institute of Science and Technology (KAIST), College of Business, Students, College of Business, Korea Advanced Institute of Science and Technology (KAIST) and BGBG Records
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Abstract:

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Social media engagement, Time of day, Media type preference, Unobserved heterogeneity