Daniel Guhl

Humboldt University of Berlin - School of Business and Economics

Spandauer Str. 1

Berlin, D-10099

Germany

SCHOLARLY PAPERS

3

DOWNLOADS

597

SSRN CITATIONS

2

CROSSREF CITATIONS

0

Scholarly Papers (3)

1.

Behavioral Biases in Marketing

Number of pages: 51 Posted: 27 Dec 2017 Last Revised: 01 Aug 2019
Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management), Humboldt University of Berlin - School of Business and Economics, Humboldt University Berlin - School of Business and Economics, Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management), Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and Humboldt University of Berlin
Downloads 445 (92,124)
Citation 2

Abstract:

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Marketing, Consumer Purchase Decision-Making, Behavioral Economics, Behavioral Biases, Review

2.

How Fairness-Consciousness Affects Consumers’ Willingness-to-Pay for Fair Product Attributes: Insights From an Advanced Estimation Approach

Number of pages: 41 Posted: 24 Jun 2018
Friederike Paetz and Daniel Guhl
Clausthal University of Technology and Humboldt University of Berlin - School of Business and Economics
Downloads 79 (418,468)
Citation 1

Abstract:

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Willingness-to-Pay, Fair Trade Label, Conjoint Choice Experiment, Bayesian Analysis, Hamiltonian Monte Carlo

3.

Comparing the Effectiveness of Rewards and Individually Targeted Coupons in Loyalty Programs

Number of pages: 32 Posted: 27 Sep 2021
Sebastian Gabel and Daniel Guhl
Humboldt University of Berlin - School of Business and Economics and Humboldt University of Berlin - School of Business and Economics
Downloads 73 (437,325)

Abstract:

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loyalty programs, loyalty program rewards, targeted coupons, dummy endogenous variable