Philipp Naegelein

Ludwig Maximilian University of Munich (LMU) - Center for Digital Technology and Management

Munich

Germany

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The Value of Product Presentation Technologies on Mobile vs. Non-Mobile Devices: A Randomized Field Experiment

Number of pages: 34 Posted: 13 Apr 2017 Last Revised: 21 Nov 2018
Philipp Naegelein, Martin Spann and Dominik Molitor
Ludwig Maximilian University of Munich (LMU) - Center for Digital Technology and Management, Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and Fordham University - Gabelli School of Business
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Abstract:

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product presentation, internet commerce, mobile devices, channels, field experiment