Yeujun Yoon

Peking University - HSBC School of Business

University Town

Shenzhen, 518055

China

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Scholarly Papers (1)

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Advertising and Price Competition in a Manufacturer-Retailer Channel

International Journal of Research in Marketing (2017, Forthcoming)
Number of pages: 57 Posted: 19 Apr 2017
Washington University in St. Louis - John M. Olin Business School, Washington University in St. Louis - John M. Olin Business School and Peking University - HSBC School of Business
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Abstract:

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