Savannah Wei Shi

Santa Clara University

Assistant Professor of Marketing

Santa Clara, CA 95053

United States

  • Santa Clara University

SCHOLARLY PAPERS

9

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Scholarly Papers (9)

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1.

Video Content Marketing: The Making of Clips

Journal of Marketing, Forthcoming
Posted: 23 Jun 2018
Xuan Liu, Savannah Wei Shi, Thales Teixeira and Michel Wedel
Independent, Santa Clara University, Harvard University - Business School (HBS) and University of Maryland - Robert H. Smith School of Business, Marketing Department

Abstract:

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Video Content Marketing, Trailers, Clips, Emotions, Facial-Expression Tracking

2.

Crowdfunding: Designing an Effective Reward Structure

International Journal of Market Research, Forthcoming
Posted: 23 Jun 2018
Savannah Wei Shi
Santa Clara University

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3.

The Impact of World Oil Price Shocks on the Canada/U.S. Real Exchange Rate

The International Trade Journal, Forthcoming
Posted: 22 Jun 2018
Jing Zhao and Savannah Wei Shi
Independent and Santa Clara University

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Canada/U.S., Real Exchange Rate, Vector Autoregression Model, Vector Error Correction Model, World Oil Price

4.

Touchable Apps: Exploring the Usage of Touch Features and Their Impact on Engagement

Journal of Interactive Marketing, Forthcoming
Posted: 14 Apr 2017 Last Revised: 16 Jul 2018
Savannah Wei Shi and Kirthi Kalyanam
Santa Clara University and Santa Clara University

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Mobile Commerce, Touch Features, Learning Curve, App Engagement, Non-native Experience, Tap Stream

5.

Would You Snap Up the Deal? A Study of Consumer Behaviour Under Flash Sales

International Journal of Market Research, 2015, 57(6), 931-957
Posted: 14 Apr 2017
Savannah Wei Shi and Ming Chen
Santa Clara University and Independent

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Flash Sales, E-commerce, Impulse Purchase, Cautiousness, demographic, Ad media decision

6.

From Minnow to Whales: An Empirical Study of Purchase Behavior in Freemium Social Games

International Journal of Electronic Commerce, 2015, 20-2, 177-207
Posted: 14 Apr 2017
Savannah Wei Shi, Mu Xia, Yun Huang and Yun Huang
Santa Clara University, Santa Clara University - Operations and Management Information Systems and Northwestern University - Department of Industrial Engineering and Management SciencesUniversity of Texas at Austin - Department of Information, Risk and Operations Management

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freemium, Customer retention, in-app purchase, online social games, purchase behavior, social dynamics

7.

The Effects of Bid-Pulsing on Keyword Performance in Search Engines

International Journal of Electronic Commerce, 2015, 19-2, 3-38
Posted: 14 Apr 2017
Savannah Wei Shi and Xiaojing Dong
Santa Clara University and Santa Clara University

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Generalized second price auctions, keyword bidding, keyword search, pulse-bidding strategy, search engine advertising, keyword performance

8.

Usage of Decision Aids and the Evolution of Online Purchase Behavior

Marketing Science, 2014, 33(6), 871-882
Posted: 14 Apr 2017
Savannah Wei Shi and Jie Zhang
Santa Clara University and University of Maryland - Robert H. Smith School of Business

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Internet marketing; shopper marketing; interactive decision aids; customized promotions; store environment; retail management; e-commerce; decision heuristics; click-stream data; Bayesian statistics; hidden Markov model

9.

Information Acquisition During Online Decision-Making: A Model-Based Exploration Using Eye-Tracking Data

Management Science, 2013, 59(5), 1009-1026
Posted: 14 Apr 2017
Savannah Wei Shi, Michel Wedel and F. G. M. (Rik) Pieters
Santa Clara University, University of Maryland - Robert H. Smith School of Business, Marketing Department and Tilburg University, CentER

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process data; online choice; hierarchical hidden Markov model; eye tracking; information acquisition; gaze cascade; comparison websites