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Scholarly Papers (1)
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1.
Would You Snap Up the Deal? A Study of Consumer Behaviour Under Flash Sales
International Journal of Market Research, 2015, 57(6), 931-957
Posted: 14 Apr 2017
Savannah Wei Shi
and Ming Chen
Santa Clara University and Independent
Abstract:
Flash Sales, E-commerce, Impulse Purchase, Cautiousness, demographic, Ad media decision
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