Max Lin

Google Inc.

SCHOLARLY PAPERS

2

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1,278

SSRN CITATIONS

3

CROSSREF CITATIONS

6

Scholarly Papers (2)

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1.

Boosted Second Price Auctions: Revenue Optimization for Heterogeneous Bidders

Number of pages: 47 Posted: 12 Aug 2017 Last Revised: 17 Mar 2019
Negin Golrezaei, Max Lin, Vahab Mirrokni and Hamid Nazerzadeh
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Google Inc., Google Research and University of Southern California - Marshall School of Business
Downloads 1,085 (39,693)
Citation 8

Abstract:

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Boosted Second-price Auctions, Online Advertising, Heterogeneity, Brand, Retargeting

2.

Dynamic Revenue Sharing

Number of pages: 20 Posted: 25 Apr 2017
Santiago Balseiro, Max Lin, Vahab Mirrokni, Renato Paes Leme and Song Zuo
Columbia University - Columbia Business School, Decision Risk and Operations, Google Inc., Google Research, Google Inc. and Google Research
Downloads 193 (299,738)
Citation 5

Abstract:

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Dynamic Revenue Sharing, Internet Advertising, Revenue Sharing, Ad Exchanges, Two-sided Markets