Max Lin

Google Inc.

SCHOLARLY PAPERS

2

DOWNLOADS

1,034

SSRN CITATIONS

3

CROSSREF CITATIONS

6

Scholarly Papers (2)

1.

Boosted Second Price Auctions: Revenue Optimization for Heterogeneous Bidders

Number of pages: 47 Posted: 12 Aug 2017 Last Revised: 17 Mar 2019
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Google Inc., Google Inc. and University of Southern California - Marshall School of Business
Downloads 898 (36,936)
Citation 8

Abstract:

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Boosted Second-price Auctions, Online Advertising, Heterogeneity, Brand, Retargeting

2.

Dynamic Revenue Sharing

Number of pages: 20 Posted: 25 Apr 2017
Columbia University - Columbia Business School, Decision Risk and Operations, Google Inc., Google Inc., Google Inc. and Google Inc.
Downloads 136 (288,763)
Citation 5

Abstract:

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Dynamic Revenue Sharing, Internet Advertising, Revenue Sharing, Ad Exchanges, Two-sided Markets