Max Lin

Google Inc.

SCHOLARLY PAPERS

2

DOWNLOADS

648

SSRN CITATIONS

0

CROSSREF CITATIONS

6

Scholarly Papers (2)

1.

Boosted Second Price Auctions: Revenue Optimization for Heterogeneous Bidders

Number of pages: 47 Posted: 12 Aug 2017 Last Revised: 17 Mar 2019
Massachusetts Institute of Technology (MIT) - Sloan School of ManagementMassachusetts Institute of Technology - MIT Sloan School of Management, Google Inc., Google Inc. and University of Southern California - Marshall School of Business
Downloads 567 (48,074)
Citation 5

Abstract:

Loading...

Boosted Second-price Auctions, Online Advertising, Heterogeneity, Brand, Retargeting

2.

Dynamic Revenue Sharing

Number of pages: 20 Posted: 25 Apr 2017
Columbia Business School - Decision Risk and Operations, Google Inc., Google Inc., Google Inc. and Google Inc., New York
Downloads 81 (307,856)
Citation 6

Abstract:

Loading...

Dynamic Revenue Sharing, Internet Advertising, Revenue Sharing, Ad Exchanges, Two-sided Markets