Neeraj Arora

University of Wisconsin - Madison - Department of Marketing

Arthur C. Nielsen, Jr., Professor of Marketing Research

975 University Avenue

Madison, WI 53706

United States

SCHOLARLY PAPERS

6

DOWNLOADS
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Top 33,065

in Total Papers Downloads

1,516

SSRN CITATIONS
Rank 23,336

SSRN RANKINGS

Top 23,336

in Total Papers Citations

12

CROSSREF CITATIONS

25

Scholarly Papers (6)

1.

Putting One-to-One Marketing to Work: Personalization, Customization and Choice

Marketing Letters, 2008
Number of pages: 25 Posted: 14 Apr 2008 Last Revised: 04 Apr 2012
University of Wisconsin - Madison - Department of Marketing, University of Pennsylvania - The Wharton School, New York University (NYU) - Leonard N. Stern School of Business, University of Houston, University of Pennsylvania - Marketing Department, New York University (NYU) - Department of Information, Operations, and Management Sciences, University of Maryland - Department of Marketing, Georgia State University, University of Connecticut School of Business, Dartmouth College - Tuck School of Business, University of Nebraska - Lincoln, Guanghua School of Management, University of Houston - C.T. Bauer College of Business, Northwestern University - Integrated Marketing Communications Program and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 940 (26,201)
Citation 7

Abstract:

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one-to-one marketing, CRM, customization, choice

2.

The Impact of Household Level Heterogeneity in Reference Price Effects on Optimal Retailer Pricing Policies

Number of pages: 35 Posted: 25 Apr 2001
Praveen K. Kopalle, Neeraj Arora and P.K. Kannan
Dartmouth College - Tuck School of Business, University of Wisconsin - Madison - Department of Marketing and University of Maryland - Robert H. Smith School of Business
Downloads 342 (95,738)
Citation 1

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Brand Choice, Reference Price, Pricing Research, Promotion, Hierarchical Bayes, Heterogeneity, Dynamic Optimization

3.

Display Advertising's Impact: Biases and Temporal Variation in Effectiveness

Number of pages: 51 Posted: 20 Apr 2017
Paul Hoban and Neeraj Arora
University of Wisconsin - Madison and University of Wisconsin - Madison - Department of Marketing
Downloads 98 (292,264)
Citation 1

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Digital Marketing, Internet Display Advertising, Selection Biases, Browsing Orientation

4.

Measuring Display Advertising Response Using Observational Data: The Impact of Selection Biases

Number of pages: 52 Posted: 03 Nov 2018
Paul Hoban and Neeraj Arora
University of Wisconsin - Madison and University of Wisconsin - Madison - Department of Marketing
Downloads 74 (346,891)
Citation 1

Abstract:

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Online Advertising, Internet Display Advertising, Advertising Response, Panel Data, Selection Biases

5.

T-Patterns in Business

Number of pages: 42 Posted: 13 Nov 2017
Neeraj Arora, Glenn Fung and Srinivas Tunuguntla
University of Wisconsin - Madison - Department of Marketing, American Family Insurance and University of Wisconsin - Madison - Department of Marketing
Downloads 45 (440,192)
Citation 1

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journey map, path-to-purchase, machine learning, classification, time pattern, algorithm

6.

Discrete and Continuous Representations of Unobserved Heterogeneity in Choice Modeling

Marketing Letters 10:3 (1999): 219-232
Number of pages: 15 Posted: 15 Feb 2014
University of Maryland - Robert H. Smith School of Business, Marketing Department, Rice University, University of Wisconsin - Madison - Department of Marketing, ESSEC Business School, Hong Kong University of Science & Technology (HKUST) - Department of Marketing, affiliation not provided to SSRN, Sawtooth Software, University of Michigan, Stephen M. Ross School of Business, Dartmouth College - Tuck School of Business and Aalborg University - Faculty of Social Sciences
Downloads 17 (585,570)
Citation 3

Abstract:

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Mixing Distributions, Multinomial Logit, Multinomial Probit, Markov-Chain Monte Carlo, Simulated Likelihood