Neeraj Arora

University of Wisconsin - Madison - Department of Marketing

Arthur C. Nielsen, Jr., Professor of Marketing Research

975 University Avenue

Madison, WI 53706

United States

SCHOLARLY PAPERS

3

DOWNLOADS
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CITATIONS
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Top 21,925

in Total Papers Citations

13

Scholarly Papers (3)

1.

Putting One-to-One Marketing to Work: Personalization, Customization and Choice

Marketing Letters, 2008
Number of pages: 25 Posted: 14 Apr 2008 Last Revised: 04 Apr 2012
University of Wisconsin - Madison - Department of Marketing, University of Pennsylvania - The Wharton School, New York University (NYU) - Leonard N. Stern School of Business, University of Houston, University of Pennsylvania - Marketing Department, New York University (NYU) - Department of Information, Operations, and Management Sciences, University of Maryland - Department of Marketing, Georgia State University, University of Connecticut School of Business, Tuck School of Business at Dartmouth, City University of New York, CUNY Baruch College, Zicklin School of Business, Guanghua School of Management, University of Houston - C.T. Bauer College of Business, Northwestern University - Integrated Marketing Communications Program and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 734 (23,553)
Citation 9

Abstract:

one-to-one marketing, CRM, customization, choice

2.

The Impact of Household Level Heterogeneity in Reference Price Effects on Optimal Retailer Pricing Policies

Number of pages: 35 Posted: 25 Apr 2001
Praveen K. Kopalle, Neeraj Arora and P.K. Kannan
Tuck School of Business at Dartmouth, University of Wisconsin - Madison - Department of Marketing and University of Maryland - Robert H. Smith School of Business
Downloads 315 (73,173)
Citation 1

Abstract:

Brand Choice, Reference Price, Pricing Research, Promotion, Hierarchical Bayes, Heterogeneity, Dynamic Optimization

3.

Discrete and Continuous Representations of Unobserved Heterogeneity in Choice Modeling

Marketing Letters 10:3 (1999): 219-232
Number of pages: 15 Posted: 15 Feb 2014
University of Maryland - Robert H. Smith School of Business, Marketing Department, Rice University, University of Wisconsin - Madison - Department of Marketing, ESSEC Business School, Hong Kong University of Science & Technology (HKUST) - Department of Marketing, affiliation not provided to SSRN, Sawtooth Software, University of Michigan, Stephen M. Ross School of Business, Tuck School of Business at Dartmouth and Aalborg University - Faculty of Social Sciences
Downloads 12 (450,603)
Citation 3

Abstract:

Mixing Distributions, Multinomial Logit, Multinomial Probit, Markov-Chain Monte Carlo, Simulated Likelihood