Neeraj Arora

University of Wisconsin - Madison - Department of Marketing

Arthur C. Nielsen, Jr., Professor of Marketing Research

975 University Avenue

Madison, WI 53706

United States

SCHOLARLY PAPERS

5

DOWNLOADS
Rank 31,062

SSRN RANKINGS

Top 31,062

in Total Papers Downloads

1,211

CITATIONS
Rank 23,020

SSRN RANKINGS

Top 23,020

in Total Papers Citations

12

Scholarly Papers (5)

1.

Putting One-to-One Marketing to Work: Personalization, Customization and Choice

Marketing Letters, 2008
Number of pages: 25 Posted: 14 Apr 2008 Last Revised: 04 Apr 2012
University of Wisconsin - Madison - Department of Marketing, University of Pennsylvania - The Wharton School, New York University (NYU) - Leonard N. Stern School of Business, University of Houston, University of Pennsylvania - Marketing Department, New York University (NYU) - Department of Information, Operations, and Management Sciences, University of Maryland - Department of Marketing, Georgia State University, University of Connecticut School of Business, Tuck School of Business at Dartmouth, University of Nebraska - Lincoln, Guanghua School of Management, University of Houston - C.T. Bauer College of Business, Northwestern University - Integrated Marketing Communications Program and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 734 (23,919)
Citation 8

Abstract:

Loading...

one-to-one marketing, CRM, customization, choice

2.

The Impact of Household Level Heterogeneity in Reference Price Effects on Optimal Retailer Pricing Policies

Number of pages: 35 Posted: 25 Apr 2001
Praveen K. Kopalle, Neeraj Arora and P.K. Kannan
Tuck School of Business at Dartmouth, University of Wisconsin - Madison - Department of Marketing and University of Maryland - Robert H. Smith School of Business
Downloads 315 (78,346)
Citation 1

Abstract:

Loading...

Brand Choice, Reference Price, Pricing Research, Promotion, Hierarchical Bayes, Heterogeneity, Dynamic Optimization

3.

Discrete and Continuous Representations of Unobserved Heterogeneity in Choice Modeling

Marketing Letters 10:3 (1999): 219-232
Number of pages: 15 Posted: 15 Feb 2014
University of Maryland - Robert H. Smith School of Business, Marketing Department, Rice University, University of Wisconsin - Madison - Department of Marketing, ESSEC Business School, Hong Kong University of Science & Technology (HKUST) - Department of Marketing, affiliation not provided to SSRN, Sawtooth Software, University of Michigan, Stephen M. Ross School of Business, Tuck School of Business at Dartmouth and Aalborg University - Faculty of Social Sciences
Downloads 12 (473,691)
Citation 3

Abstract:

Loading...

Mixing Distributions, Multinomial Logit, Multinomial Probit, Markov-Chain Monte Carlo, Simulated Likelihood

4.

T-Patterns in Business

Number of pages: 42 Posted: 13 Nov 2017
Neeraj Arora, Glenn Fung and Srinivas Tunuguntla
University of Wisconsin - Madison - Department of Marketing, American Family Insurance and University of Wisconsin - Madison - Department of Marketing
Downloads 0 (529,383)

Abstract:

Loading...

journey map, path-to-purchase, machine learning, classification, time pattern, algorithm

5.

Display Advertising's Impact: Biases and Temporal Variation in Effectiveness

Number of pages: 51 Posted: 20 Apr 2017
Paul R. Hoban and Neeraj Arora
University of Wisconsin - Madison and University of Wisconsin - Madison - Department of Marketing
Downloads 0 (377,322)

Abstract:

Loading...

Digital Marketing, Internet Display Advertising, Selection Biases, Browsing Orientation