Author Page for P.K. Kannan

Digital Marketing: A Framework, Review and Research Agenda

P.K. Kannan and Hongshuang (Alice) Li (2017) "Digital marketing: A framework, review and research agenda", International Journal of Research in Marketing, 34(1), pp. 22-45.

Number of pages: 69 Posted: 21 Jul 2017

P.K. Kannan and H. Alice Li

University of Maryland - Robert H. Smith School of Business and Ohio State University (OSU) - Department of Marketing and Logistics

Downloads 7,101 (1,974)

Citation 11

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2.

Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment

Journal of Marketing Research, 51 (February), 40-56, 2014, Kelley School of Business Research Paper No. 15-49, Robert H. Smith School Research Paper No. RHS 2621304

Number of pages: 47 Posted: 23 Jun 2015 Last Revised: 12 Mar 2019

H. Alice Li and P.K. Kannan

Ohio State University (OSU) - Department of Marketing and Logistics and University of Maryland - Robert H. Smith School of Business

Downloads 1,369 (28,376)

Citation 23

Abstract:

3.

Consumer Connectivity in a Complex, Technology-Enabled, and Mobile-Oriented World with Smart Products

Journal of Interactive Marketing, Forthcoming

Number of pages: 24 Posted: 07 Feb 2017 Last Revised: 05 Jul 2017

Peter C. Verhoef, Andrew T. Stephen, P.K. Kannan, Xueming Luo, Vibhanshu Abhishek, Michelle Andrews, Yakov Bart, Hannes Datta, Nathan M. Fong, Donna L. Hoffman, Mandy Hu, Thomas Novak, William Rand and Yuchi Zhang

University of Groningen - Department of Marketing & Marketing Research, University of Oxford - Said Business School, University of Maryland - Robert H. Smith School of Business, Temple University, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Emory University, Northeastern University - D'Amore-McKim School of Business, Tilburg University, Temple University - Department of Marketing and Supply Chain Management, George Washington University School of Business, The Chinese University of Hong Kong (CUHK) - Department of Marketing, George Washington University School of Business, North Carolina State University and University of Maryland - Robert H. Smith School of Business

Downloads 1,213 (33,867)

Citation 9

Abstract:

4.

New Product Development Under Channel Acceptance

Marketing Science, Vol. 26, No. 2, pp. 149-163, March-April 2007, Marshall School of Business Working Paper No. MKT 21-10

Number of pages: 16 Posted: 02 May 2007 Last Revised: 23 Nov 2010

Lan Luo, P.K. Kannan and Brian T. Ratchford

University of Southern California, University of Maryland - Robert H. Smith School of Business and University of Texas at Dallas

Downloads 393 (145,942)

Citation 1

Abstract:

5.

The Impact of Household Level Heterogeneity in Reference Price Effects on Optimal Retailer Pricing Policies

Number of pages: 35 Posted: 25 Apr 2001

Praveen K. Kopalle, Neeraj Arora and P.K. Kannan

Dartmouth College - Tuck School of Business, University of Wisconsin - Madison - Department of Marketing and University of Maryland - Robert H. Smith School of Business

Downloads 384 (149,775)

Citation 3

Abstract:

6.

Measuring the Synergy Across Customer Touchpoints using Transformers

Number of pages: 38 Posted: 07 Jan 2024

Zipei Lu and P.K. Kannan

University of Maryland - Robert H. Smith School of Business and University of Maryland - Robert H. Smith School of Business

Downloads 359 (161,403)

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7.

Incorporating Subjective Characteristics in Product Design and Evaluations

Journal of Marketing Research, Vol. 45, No. 2, pp. 182-194, April 2008, Marshall School of Business Working Paper No. MKT 22-10

Number of pages: 14 Posted: 07 May 2007 Last Revised: 23 Nov 2010

Lan Luo, P.K. Kannan and Brian T. Ratchford

University of Southern California, University of Maryland - Robert H. Smith School of Business and University of Texas at Dallas

Downloads 250 (235,232)

Citation 2

Abstract:

8.

Optimal Design of Free Samples for Digital Products and Services

Journal of Marketing Research (2018)

Number of pages: 50 Posted: 31 Aug 2018 Last Revised: 26 Apr 2019

H. Alice Li, Sanjay Jain and P.K. Kannan

Ohio State University (OSU) - Department of Marketing and Logistics, University of Texas at Dallas and University of Maryland - Robert H. Smith School of Business

Downloads 245 (239,962)

Citation 8

Abstract:

9.

Co-Investment Network Dynamics in Crowdfunded Ventures

Robert H. Smith School Research Paper No. RHS 2657674

Number of pages: 45 Posted: 10 Sep 2015

Andrea Ordanini, Michael Trusov, P.K. Kannan, Yogesh V. Joshi and Lei Wang

Bocconi University - Department of Marketing, University of Maryland - Robert H. Smith School of Business, University of Maryland - Robert H. Smith School of Business, University of Maryland - Department of Marketing and Universidad Adolfo Ibanez, Santiago (Chile)

Downloads 224 (261,701)

Citation 1

Abstract:

10.

Cross-Category Effects of Aisle and Display Placements: A Spatial Modeling Approach and Insights

Journal of Marketing, Vol. 73 (May 2009), 99–117, Mays Business School Research Paper No. 2012-60

Number of pages: 21 Posted: 17 May 2012

Ram Bezawada, Subramanian Balachander, P.K. Kannan and Venkatesh Shankar

Baruch College, Purdue University - Krannert School of Management, University of Maryland - Robert H. Smith School of Business and Texas A&M University - Mays Business School

Downloads 222 (263,858)

Citation 3

Abstract:

11.

Consumer Substitution Decisions: An Integrative Framework

Marketing Letters, Forthcoming, Georgetown McDonough School of Business Research Paper No. 2438490, Stanford University Graduate School of Business Research Paper No. 14-19, Robert H. Smith School Research Paper No. RHS 2438490

Number of pages: 23 Posted: 19 May 2014

Rebecca Hamilton, Debora V. Thompson, Zachary Arens, Simon J. Blanchard, Gerald Häubl, P.K. Kannan, Uzma Khan, Donald R. Lehmann, Meg Meloy, Neal Roese and Manoj Thomas

Georgetown University - McDonough School of Business, Georgetown University - Department of Marketing, Oklahoma State University - Stillwater - Department of Marketing, Georgetown University - McDonough School of Business, University of Alberta - Department of Marketing, Business Economics & Law, University of Maryland - Robert H. Smith School of Business, University of Miami - Department of Marketing, Columbia University - Columbia Business School, Marketing, Pennsylvania State University - Smeal College of Business, Northwestern University and Cornell University - Samuel Curtis Johnson Graduate School of Management

Downloads 219 (267,231)

Citation 1

Abstract:

12.

Attribution Strategies and Return on Keyword Investment in Paid Search Advertising

Li, H., Kannan, P. K., Viswanathan, V., & Pani, A. (2016). Attribution strategies and return on keyword investment in paid search advertising. Marketing Science, forthcoming., Kelley School of Business Research Paper No. 16-31

Number of pages: 42 Posted: 20 Apr 2016 Last Revised: 04 Jul 2017

H. Alice Li, P.K. Kannan, Siva Viswanathan and Abhishek Pani

Ohio State University (OSU) - Department of Marketing and Logistics, University of Maryland - Robert H. Smith School of Business, University of Maryland - Robert H. Smith School of Business and Independent

Downloads 190 (304,472)

Citation 3

Abstract:

13.

Refocusing Loyalty Programs in the Era of Big Data: A Societal Lens Paradigm

Stourm, Valeria, Scott Neslin, Eric T. Bradlow, Els Breugelmans, So Yeon Chun, Pedro Gardete, P.K. Kannan, Praveen Kopalle, Young-Hoon Park, David Restrepo Amariles, Raphael Thomadsen, Yuping Liu-Thompkins, Rajkumar Venkatesan (2020) Marketing Letters, published online June 2, 2020.

Number of pages: 16 Posted: 18 Sep 2020

Valeria Stourm, Scott Neslin, Eric Bradlow, Els Breugelmans, So Yeon Chun, Pedro Gardete, P.K. Kannan, Praveen K. Kopalle, Young-Hoon Park, David Restrepo-Amariles, Raphael Thomadsen, Yuping Liu‐Thompkins and Rajkumar Venkatesan

HEC Paris, Dartmouth College - Tuck School of Business, University of Pennsylvania - Marketing Department, KU Leuven @ Antwerp, INSEAD - Technology and Operations Management, Nova School of Business and Economics, University of Maryland - Robert H. Smith School of Business, Dartmouth College - Tuck School of Business, Cornell University - Samuel Curtis Johnson Graduate School of Management, HEC Paris - Tax & Law, Olin School - Washington University in St. Louis, Old Dominion University and University of Virginia - Darden School of Business

Downloads 105 (490,318)

Citation 2

Abstract:

14.

Multi-Objective Single Product Robust Optimization: An Integrated Design and Marketing Approach

ASME Journal of Mechanical Design, Vol. 128, July 2006

Number of pages: 9 Posted: 02 Dec 2010

Babak Besharati, Lan Luo, Shapour Azarm and P.K. Kannan

University of Maryland, University of Southern California, University of Maryland and University of Maryland - Robert H. Smith School of Business

Downloads 66 (647,496)

Abstract:

15.

Design of Robust New Products Under Variability: Marketing Meets Design

The Journal of Product Innovation Management, Vol. 22, pp. 177-192, 2005

Number of pages: 16 Posted: 01 Dec 2010

Lan Luo, P.K. Kannan, Babak Besharati and Shapour Azarm

University of Southern California, University of Maryland - Robert H. Smith School of Business, University of Maryland and University of Maryland

Downloads 50 (737,058)

Abstract:

16.

Competitive Effects of Front-of-Package Nutrition Labeling Adoption on Nutritional Quality: Evidence from Facts Up Front Style Labels

https://journals.sagepub.com/doi/full/10.1177/0022242920942563

Posted: 29 Jul 2020 Last Revised: 11 Sep 2020

Joon Ho Lim, Rishika Rishika, Rishika Rishika, Ramkumar Janakiraman and P.K. Kannan

Joon Ho Lim, North Carolina State University - Poole College of ManagementNorth Carolina State University - Poole College of Management, North Carolina State University - Department of Business Management and University of Maryland - Robert H. Smith School of Business

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17.

Social Tags and Brand Maps

Robert H. Smith School Research Paper No. RHS 2722740

Posted: 27 Jan 2016

Hyoryung Nam, Yogesh V. Joshi and P.K. Kannan

University of Washington, Bothell, University of Maryland - Department of Marketing and University of Maryland - Robert H. Smith School of Business

Abstract:

18.

From Social to Sale: The Effects of Firm Generated Content in Social Media on Customer Behavior

Journal of Marketing, Forthcoming, https://journals.sagepub.com/doi/10.1509/jm.14.0249, Robert H. Smith School Research Paper No. RHS 2675073

Posted: 17 Oct 2015 Last Revised: 07 Jul 2020

Ashish Kumar, Ram Bezawada, Rishika Rishika, Rishika Rishika, Ramkumar Janakiraman and P.K. Kannan

affiliation not provided to SSRN, Baruch College, North Carolina State University - Poole College of ManagementNorth Carolina State University - Poole College of Management, North Carolina State University - Department of Business Management and University of Maryland - Robert H. Smith School of Business

P.K. Kannan

University of Maryland - Robert H. Smith School of Business

Associate Professor

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Scholarly Papers (18)

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