P.K. Kannan

University of Maryland - Robert H. Smith School of Business

Associate Professor

Department of Marketing

College Park, MD 20742-1815

United States

SCHOLARLY PAPERS

17

DOWNLOADS
Rank 11,800

SSRN RANKINGS

Top 11,800

in Total Papers Downloads

4,363

SSRN CITATIONS
Rank 12,891

SSRN RANKINGS

Top 12,891

in Total Papers Citations

22

CROSSREF CITATIONS

59

Scholarly Papers (17)

1.

Consumer Connectivity in a Complex, Technology-Enabled, and Mobile-Oriented World with Smart Products

Journal of Interactive Marketing, Forthcoming
Number of pages: 24 Posted: 07 Feb 2017 Last Revised: 05 Jul 2017
University of Groningen - Department of Marketing & Marketing Research, University of Oxford - Said Business School, University of Maryland - Robert H. Smith School of Business, Temple University, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Emory University, Northeastern University - D'Amore-McKim School of Business, Tilburg University, Temple University - Department of Marketing and Supply Chain Management, George Washington University School of Business, The Chinese University of Hong Kong (CUHK) - Department of Marketing, George Washington University School of Business, North Carolina State University and University of Maryland - Robert H. Smith School of Business
Downloads 1,000 (23,839)
Citation 1

Abstract:

Loading...

Connected Consumers, IoT, Mobile, Smart Cities, Big Data

2.

Digital Marketing: A Framework, Review and Research Agenda

P.K. Kannan and Hongshuang (Alice) Li (2017) "Digital marketing: A framework, review and research agenda", International Journal of Research in Marketing, 34(1), pp. 22-45.
Number of pages: 69 Posted: 21 Jul 2017
P.K. Kannan and Hongshuang (Alice) Li
University of Maryland - Robert H. Smith School of Business and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 889 (28,241)
Citation 5

Abstract:

Loading...

Digital marketing, Online, Mobile, Internet, Search engine, User generated content, Omni-channel marketing

3.

Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment

Journal of Marketing Research, 51 (February), 40-56, 2014
Number of pages: 47 Posted: 23 Jun 2015 Last Revised: 12 Mar 2019
Hongshuang (Alice) Li and P.K. Kannan
Ohio State University (OSU) - Department of Marketing and Logistics and University of Maryland - Robert H. Smith School of Business
Downloads 799 (32,794)
Citation 8

Abstract:

Loading...

Multi Touch Attribution, MTA, Online multichannel attribution, attribution modeling, touchpoint management, online advertising, display ads, search, carryover, spillover, field experiment, path analysis, purchase funnel

4.

New Product Development Under Channel Acceptance

Marketing Science, Vol. 26, No. 2, pp. 149-163, March-April 2007
Number of pages: 16 Posted: 02 May 2007 Last Revised: 23 Nov 2010
Lan Luo, P.K. Kannan and Brian T. Ratchford
University of Southern California, University of Maryland - Robert H. Smith School of Business and University of Texas at Dallas
Downloads 363 (89,004)
Citation 1

Abstract:

Loading...

new product forecasting, product positioning, distribution channel, conjoint model, game theory, big-box retailers, retailer acceptance, Wal-Mart, Home Depot

5.

The Impact of Household Level Heterogeneity in Reference Price Effects on Optimal Retailer Pricing Policies

Number of pages: 35 Posted: 25 Apr 2001
Praveen K. Kopalle, Neeraj Arora and P.K. Kannan
Dartmouth College - Tuck School of Business, University of Wisconsin - Madison - Department of Marketing and University of Maryland - Robert H. Smith School of Business
Downloads 341 (95,553)
Citation 1

Abstract:

Loading...

Brand Choice, Reference Price, Pricing Research, Promotion, Hierarchical Bayes, Heterogeneity, Dynamic Optimization

6.

Incorporating Subjective Characteristics in Product Design and Evaluations

Journal of Marketing Research, Vol. 45, No. 2, pp. 182-194, April 2008
Number of pages: 14 Posted: 07 May 2007 Last Revised: 23 Nov 2010
Lan Luo, P.K. Kannan and Brian T. Ratchford
University of Southern California, University of Maryland - Robert H. Smith School of Business and University of Texas at Dallas
Downloads 210 (157,574)
Citation 1

Abstract:

Loading...

new product design, Bayesian forecasting

7.

Consumer Substitution Decisions: An Integrative Framework

Marketing Letters, Forthcoming
Number of pages: 23 Posted: 19 May 2014
Georgetown University, Georgetown University - Department of Marketing, Oklahoma State University - Stillwater - Department of Marketing, Georgetown University - Robert Emmett McDonough School of Business, University of Alberta - Department of Marketing, Business Economics & Law, University of Maryland - Robert H. Smith School of Business, University of Miami - Department of Marketing, Columbia Business School - Marketing, Pennsylvania State University - Smeal College of Business, Northwestern University and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 173 (187,932)
Citation 1

Abstract:

Loading...

8.

Co-Investment Network Dynamics in Crowdfunded Ventures

Robert H. Smith School Research Paper No. RHS 2657674
Number of pages: 45 Posted: 10 Sep 2015
Bocconi University - Department of Marketing, University of Maryland - Robert H. Smith School of Business, University of Maryland - Robert H. Smith School of Business, University of Maryland - Department of Marketing and Universidad Adolfo Ibanez, Santiago (Chile)
Downloads 155 (206,313)

Abstract:

Loading...

Crowdfunding, Investments, Dynamic Networks, Social Networks, Herding, Network Metrics

9.

Cross-Category Effects of Aisle and Display Placements: A Spatial Modeling Approach and Insights

Journal of Marketing, Vol. 73 (May 2009), 99–117
Number of pages: 21 Posted: 17 May 2012
Baruch College, Purdue University - Krannert School of Management, University of Maryland - Robert H. Smith School of Business and Texas A&M University - Mays Business School
Downloads 128 (240,539)
Citation 2

Abstract:

Loading...

cross-category sales, aisle management, display placement, spatial model, marketing mix

10.

Optimal Design of Free Samples for Digital Products and Services

Journal of Marketing Research (2018)
Number of pages: 50 Posted: 31 Aug 2018 Last Revised: 26 Apr 2019
Ohio State University (OSU) - Department of Marketing and Logistics, University of Texas at Dallas and University of Maryland - Robert H. Smith School of Business
Downloads 122 (249,315)
Citation 2

Abstract:

Loading...

11.

Attribution Strategies and Return on Keyword Investment in Paid Search Advertising

Li, H., Kannan, P. K., Viswanathan, V., & Pani, A. (2016). Attribution strategies and return on keyword investment in paid search advertising. Marketing Science, forthcoming.
Number of pages: 42 Posted: 20 Apr 2016 Last Revised: 04 Jul 2017
Ohio State University (OSU) - Department of Marketing and Logistics, University of Maryland - Robert H. Smith School of Business, University of Maryland - Robert H. Smith School of Business and Independent
Downloads 110 (268,753)
Citation 2

Abstract:

Loading...

attribution strategies, paid search advertising, ROI, keyword specificity, budget allocation, simultaneous equations system

12.

Multi-Objective Single Product Robust Optimization: An Integrated Design and Marketing Approach

ASME Journal of Mechanical Design, Vol. 128, July 2006
Number of pages: 9 Posted: 02 Dec 2010
University of Maryland, University of Southern California, University of Maryland and University of Maryland - Robert H. Smith School of Business
Downloads 41 (454,103)

Abstract:

Loading...

Robust Design, Integration of Design and Marketing, Multi-Objective Optimization

13.

Design of Robust New Products Under Variability: Marketing Meets Design

The Journal of Product Innovation Management, Vol. 22, pp. 177-192, 2005
Number of pages: 16 Posted: 01 Dec 2010
University of Southern California, University of Maryland - Robert H. Smith School of Business, University of Maryland and University of Maryland
Downloads 25 (532,421)

Abstract:

Loading...

14.

Refocusing loyalty programs in the era of big data: a societal lens paradigm

Stourm, Valeria, Scott Neslin, Eric T. Bradlow, Els Breugelmans, So Yeon Chun, Pedro Gardete, P.K. Kannan, Praveen Kopalle, Young-Hoon Park, David Restrepo Amariles, Raphael Thomadsen, Yuping Liu-Thompkins, Rajkumar Venkatesan (2020) Marketing Letters, published online June 2, 2020.
Number of pages: 16 Posted: 01 Jul 2020
HEC Paris, Dartmouth College - Tuck School of Business, University of Pennsylvania - Marketing Department, KU Leuven @ Antwerp, Georgetown University - Robert Emmett McDonough School of Business, Nova School of Business and Economics, University of Maryland - Robert H. Smith School of Business, Dartmouth College - Tuck School of Business, Cornell University - Samuel Curtis Johnson Graduate School of Management, HEC Paris - Tax & Law, Olin School - Washington University in St. Louis, Old Dominion University and University of Virginia - Darden School of Business
Downloads 7 (650,364)

Abstract:

Loading...

Loyalty programs; Inequality; Privacy; Sustainability; Big data

15.

Social Tags and Brand Maps

Robert H. Smith School Research Paper No. RHS 2722740
Posted: 27 Jan 2016
Hyoryung Nam, Yogesh V. Joshi and P.K. Kannan
University of Washington, Bothell, University of Maryland - Department of Marketing and University of Maryland - Robert H. Smith School of Business

Abstract:

Loading...

Social Tags, User Generated Content, Brand Maps, Concept Maps, Consumer Associative Networks, Social Brand Metrics, Brand Management

16.

From Social to Sale: The Effects of Firm Generated Content in Social Media on Customer Behavior

Journal of Marketing, Forthcoming, https://journals.sagepub.com/doi/10.1509/jm.14.0249
Posted: 17 Oct 2015 Last Revised: 07 Jul 2020
affiliation not provided to SSRN, Baruch College, North Carolina State University - Poole College of Management, University of South Carolina - Darla Moore School of Business and University of Maryland - Robert H. Smith School of Business

Abstract:

Loading...

social media, social media analytics, firm generated content, digital marketing, integrated marketing communication, cross-buying behavior, customer relationship management, propensity score matching, difference-in-differences

17.

Competitive Effects of Front-of-Package Nutrition Labeling Adoption on Nutritional Quality: Evidence from Facts Up Front Style Labels

Journal of Marketing
Joon Ho Lim, North Carolina State University - Poole College of Management, University of South Carolina - Darla Moore School of Business and University of Maryland - Robert H. Smith School of Business

Abstract:

Loading...

front-of-package (FOP) nutrition labeling, competition, nutritional quality, public policy and marketing, difference-in-differences