Robert Jacobson

Diogenes Consulting

2002 1st Avenue North

Seattle, WA 98109

United States

University of Washington - Michael G. Foster School of Business

Professor of Marketing

Box 353200

Seattle, WA 98195-3200

United States

SCHOLARLY PAPERS

10

DOWNLOADS
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Top 8,353

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5,343

CITATIONS
Rank 15,582

SSRN RANKINGS

Top 15,582

in Total Papers Citations

32

Scholarly Papers (10)

1.

Assessing the Value-Relevance of Customer Satisfaction

Number of pages: 36 Posted: 03 Jun 2007 Last Revised: 14 Aug 2011
Robert Jacobson and Natalie Mizik
Diogenes Consulting and University of Washington
Downloads 1,041 (20,017)
Citation 2

Abstract:

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marketing metrics, incremental value-relevance, customer satisfaction, financial performance, efficient markets, information content

2.

The Financial Value Impact of Perceptual Brand Attributes

Journal of Marketing Research, Vol. 45, pp. 15-32, February 2008
Number of pages: 20 Posted: 16 May 2008 Last Revised: 28 Feb 2012
Natalie Mizik and Robert Jacobson
University of Washington and Diogenes Consulting
Downloads 892
Citation 19

Abstract:

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brand, valuation, BAV, brand differentiation

3.

Earnings Inflation Through Accruals and Real Activity Manipulation: Its Prevalence at the Time of an SEO and the Financial Market Consequences

Number of pages: 46 Posted: 20 Nov 2007
Natalie Mizik and Robert Jacobson
University of Washington and Diogenes Consulting
Downloads 693 (35,693)
Citation 7

Abstract:

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Earnings Management, Accruals, Real Activity Manipulation, Seasoned Equity Offering, SEO Mispricing, Myopic Management

4.

The Information Content of Brand Attributes

Number of pages: 46 Posted: 03 Jun 2007
Natalie Mizik and Robert Jacobson
University of Washington and Diogenes Consulting
Downloads 627 (40,766)
Citation 2

Abstract:

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brand, valuation, BAV, brand differentiation

5.

Valuing Branded Businesses

Journal of Marketing, Forthcoming
Number of pages: 43 Posted: 23 Apr 2008 Last Revised: 14 Aug 2011
Natalie Mizik and Robert Jacobson
University of Washington and Diogenes Consulting
Downloads 488 (56,306)
Citation 7

Abstract:

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relative valuation, valuation multipliers, brand, intangible assests

6.

Myopic Marketing Management: Evidence of the Phenomenon and Its Long-Term Performance Consequences in the SEO Context

Marketing Science, Fothcoming
Number of pages: 50 Posted: 03 Jun 2007
Natalie Mizik and Robert Jacobson
University of Washington and Diogenes Consulting
Downloads 478 (57,802)
Citation 20

Abstract:

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managerial myopia, SEO, valuation, short-term focus

7.

The Financial Rewards of New Product Introductions

Number of pages: 29 Posted: 27 Apr 2001
Barry L. Bayus, Gary Erickson and Robert Jacobson
University of North Carolina Kenan-Flagler Business School, University of Washington - Michael G. Foster School of Business and Diogenes Consulting
Downloads 469 (59,185)
Citation 1

Abstract:

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Profit rate, persistence

8.

Financial Markets Research in Marketing

Journal of Marketing Research, Forthcoming
Number of pages: 10 Posted: 11 Sep 2008
Natalie Mizik and Robert Jacobson
University of Washington and Diogenes Consulting
Downloads 432 (65,410)
Citation 4

Abstract:

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marketing research, financial markets, VAR, valuation analysis, Tobin's Q

9.

A Further Examination of Customer Satisfaction-Based Financial Market Mis-Pricing

Number of pages: 20 Posted: 30 Apr 2008
Robert Jacobson and Natalie Mizik
Diogenes Consulting and University of Washington
Downloads 188 (158,571)

Abstract:

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Customer Satisfaction, ACSI, Stock Return, Efficient Markets, Mis-pricing, Time-Varying Risk Factor Loadings, Conditional Risk Covariates

10.

Interest Rate Changes and Commercial Bank Revenues and Costs

NBER Working Paper No. w0267
Number of pages: 32 Posted: 28 May 2004 Last Revised: 26 Sep 2010
Sherman J. Maisel and Robert Jacobson
National Bureau of Economic Research (NBER) and Diogenes Consulting
Downloads 35 (438,916)
Citation 1

Abstract:

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